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Why an Engagement Database
Whitepaper

Scale up your innovation – the success of your business depends on it

Technology is transforming every industry, from retail to healthcare to transportation. At the heart of this transformation is the ability to engage with employees, customers, and partners through exceptional digital experiences. Yet to create these experiences, organizations need to use data in an agile, responsive, and scalable manner.

The cost of poor CX

89%

89% of consumers will leave for your competitors based on their experience

By 2020, customer experience will overtake price and product as the key brand differentiator
The cost of failing to innovate

4yrs

Companies that don’t deliver good customer experience will fail within 4 years

Innovation powered by Couchbase drives an average of $5.41M in new revenue every year
The cost of legacy tech

74%

74% of companies report that their legacy databases have hindered their end user’s experience

Adopting an Engagement Database can improve response times by 40% and shorten application development lifecycles by 20%
When customers spend more time interacting than transacting, you need to make every click more rewarding.

Only an engagement database is up to the job.

See Why

7161

Customer Interactions

81

Customer Transactions

Why today’s digital transformation projects fail

The traditional approach

You’ve typically used two databases: transactional and analytical. This approach has proved to be inflexible, costly, and has failed to deliver the richer customer experiences today’s consumers require.

Make the switch from RDBMS
Point solutions everywhere

You’ve attempted to add new functionality through point solutions – at the expense of manageability, agility, and, ultimately, your customers’ experience. What now?

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Welcome to the Engagement Database

An integrated data platform that delivers exceptional customer experiences, while simultaneously accelerating innovation and reducing complexity.

Why Engagement Database

Attributes of an Engagement Database

Hello cloud, hello world
Hello cloud, hello world

Seamless global data distribution, flexible data locality, and built-in recovery.

Seamlessly mobile
Seamlessly mobile

Exceptional mobile experiences for offline or online access with auto sync back to the cloud.

Built-in smarts
Built-in smarts

Create personalized, intelligent apps for ever-richer customer experiences.

Built for change – at scale
Built for change – at scale

Supporting millions of ever-richer customer interactions, while responding to ever-changing business requirements.

Always on, always fast
Always on, always fast

Consistent high performance with built-in fault tolerance to get the data when and where you need it.

Secure, secure, secure
Secure, secure, secure

Secure data everywhere – on the wire, on the device, in the cloud, in the data center.

Meet the Couchbase Data Platform

Full-stack security

Full-stack security

Securing customer data is a must-have, both from a compliance and from a basic data access perspective. Couchbase Data Platform provides secure data everywhere – on the wire, on the device, in the cloud, and in the data center.

Unified programming interface

Unified programming interface

Provides simple, uniform application development APIs across multiple programming languages, connectors, and tools that makes building applications simple and reduces time to market.

Includes:

Java .NET Node.js PHP Python Go C SDKs REST API Mobile APIs

Query

Query

Provides multiple data access paths to query and manage your JSON documents. App developers can pick the data access pattern that best meets their requirements. Flexible data access paths makes Couchbase useful for a wide variety of apps and use cases.

Includes:

N1QL Key-value MapReduce views

Search

Search

Built-in full-text search makes it simple for developers to add intelligence to apps. Full text indexes are automatically managed within the Couchbase cluster, avoiding the time delay, overhead, and complexity of managing a separate full-text search product and infrastructure.

Mobile and IoT

Mobile and IoT

Provides a full-stack data platform for your mobile and IoT apps, with built-in real-time data synchronization, enterprise-level security, and data integration to your existing ecosystem.

Includes:

Couchbase Mobile Couchbase IoT

Analyticspreview

Analyticspreview

Couchbase Analytics provides powerful parallel query processing. Designed to efficiently execute complex, long-running queries that contain complex joins, set, aggregation, and grouping operations. Addresses the challenges of supporting responsive, scalable apps and ad hoc analytics on the same dataset.

Scale-out architecture

Scale-out architecture

To provide exceptional customer experiences you need to ensure that your engagement database is always on, always responsive, and can scale to meet changing workloads. Couchbase provides built-in distributed data storage and processing. This architecture ensures that the application is always on by providing the ability to detect and recover from hardware and network failures.

Includes:

Auto-sharding HA – Intra-cluster replication HA/DR – Inter-cluster replication (XDCR – Cross datacenter replication) Multi-Dimensional Scaling

Core database engine

Core database engine

The core database engine provides the fundamental capabilities for document management and indexing. Based on a memory-first, async everywhere architecture, this includes core capabilities of the database engine, like caching, data persistence, and inter-node replication.

Includes:

JSON document management Indexing

Memory-first architecture

Memory-first architecture

Customers expect and demand fast, responsive applications. Couchbase provides an architecture where performance is paramount, ensuring that all operations occur in memory and providing special memory-optimized data management options.

Includes:

Built-in caching In-memory data In-memory indexing

Big Data and SQL integrations

Big Data and SQL integrations

Exceptional customer experiences don’t occur in isolation. Couchbase Data Platform includes built-in Big Data and SQL integration, allowing you to leverage tools, processing capacity, and data wherever it may reside.

Includes:

Big Data integration SQL integration

Container and cloud deployments

Container and cloud deployments

Businesses are quickly adopting a cloud-first strategy to create and deliver innovation faster and adapt to the constant change in business needs and requirements. Couchbase supports all cloud platforms, as well as a variety of container and virtualization technologies to enable operational excellence.

Includes:

Cloud

Solutions in focus

Big Data

Big Data

Couchbase provides best-in-class Big Data streaming integration with Hadoop, Spark, and Kafka to create better highly customized customer experiences.

IoT

IoT

Couchbase provides data management across the full IoT stack, from devices at the edge, over the internet, to the backend database.

Cloud

Cloud

Couchbase is built for any cloud – public, private, or hybrid. Couchbase is cloud-native and even supports seamless data migration cloud to cloud.

Mobility

Mobility

Couchbase provides one unified mobile platform for managing data across the entire mobile application stack: cloud, web, device, or all the above.

Couchbase is the most powerful NoSQL data platform.

Learn the benefits of NoSQL

Why NoSQL

LinkedIn keeps over 450 million members engaged on
the world's biggest professional network.

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10M+

queries/second

5B+

documents

Office Depot ensures seamless shopping by serving rich
product information at blazing speed.

$1.5B+

online commerce

Verizon supports over 16,000 developers and 3.5 million
operations per second with Couchbase Mobile.

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3.5M

operations per second

Marriott relies on Couchbase to process billions of dollars in
reservations annually with 99.995% availability.

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13M

documents
tommy hilfiger customer

Tommy Hilfiger transformed the buying experience with a powerful digital showroom, replacing the shipment of sample garments to retail customers.

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80%

reduced sample production time

Start creating amazing customer experiences today.

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