Tommy Hilfiger – NoSQL Customer Case Study

About Tommy Hilfiger

Tommy Hilfiger, a global apparel and retail company with over 1,800 stores, revolutionized the fashion industry in 2015 with digital showrooms. Powered by Couchbase, these showrooms enable sales to wholesalers globally while minimizing the cost and time of producing and shipping physical samples. Couchbase ensures high performance, scalability, offline availability, and near real-time data synchronization for a flawless, immersive experience, even without internet connectivity.

STORY HIGHLIGHTS

Faster time to market for new collections: buying trip duration reduced by 66%
Sample production cut by 80%
Anywhere, anytime engagement
Over 25 digital showroom deployments, and growing

KEY RESULTS:

66%

reduction in buying trip duration

80%

cut in sample production

25+

digital showroom deployments

“We are passionate about providing our clients with the best service, experience, and quality. Our digital showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business-to-business sales.”

Daniel Grieder, CEO, Tommy Hilfiger