Vodafone
Streamlining personalized communications for all customers
Industry
Customer application
- Client communication platform
NoSQL solution
Use case
- Omnichannel communications
- Caching
Product
Cloud provider
- AWS
Key features
- Cross datacenter replication
Vodafone Spain serves over 14 million mobile customers and 3 million fixed-service customers, sending them thousands of emails, hundreds of thousands of push notifications, and millions of SMS messages over the course of a year. In order to eliminate unnecessary and redundant communications, Vodafone created a unified platform that manages all communications across all departments and personalizes the communication methods according to each customer’s preferences. Couchbase on Amazon Web Services (AWS) provides Vodafone Spain with the data security they require to be GDPR compliant and the flexibility to scale on demand.
“Couchbase provides blazing speed thanks to its in-memory processing. Its scalability is easy to manage. And Couchbase’s auto-failover raises a replica without losing data if a node fails.”
Yolanda Fernandez
Product Owner, Project Dracarys, Vodafone Spain
CHALLENGES
- Required a unified platform to manage all customer communications
- Needed scalability to accommodate additional communication methods without compromising performance
- Business-critical applications require auto-failover if a node fails
OUTCOMES
- Unified customer SMS, email, and push notifications onto one platform
- XDCR facilitates easy scalability as users and data volume increase
- Couchbase’s automatic failover raises a replica without losing data
- Even at peak demand Couchbase does not exceed 10% of total capacity
