How Vodafone streamlines personalized communications with AWS and Couchbase

Vodafone - Streamlining personalized communications for all customers

Vodafone Spain serves over 14 million mobile customers and 3 million fixed-service customers, sending them thousands of emails, hundreds of thousands of push notifications, and millions of SMS messages over the course of a year. In order to eliminate unnecessary and redundant communications, Vodafone created a unified platform that manages all communications across all departments and personalizes the communication methods according to each customer’s preferences. Couchbase on Amazon Web Services (AWS) provides Vodafone Spain with the data security they require to be GDPR compliant and the flexibility to scale on demand.

About Vodafone

Challenges

Required a unified platform to manage all customer communications
Needed scalability to accommodate additional communication methods without compromising performance
Business-critical applications require auto-failover if a node fails

Outcomes

Unified customer SMS, email, and push notifications onto one platform
XDCR facilitates easy scalability as users and data volume increase
Couchbase’s automatic failover raises a replica without losing data
Even at peak demand Couchbase does not exceed 10% of total capacity

Couchbase provides blazing speed thanks to its in-memory processing. Its scalability is easy to manage. And Couchbase’s auto-failover raises a replica without losing data if a node fails.

Yolanda Fernandez Product Owner, Project Dracarys, Vodafone Spain