WHY COUCHBASE

JSON is ideal for enterprise-ready, AI-powered personalization

Couchbase powers billions of account profiles that can be hyper-personalized by adding GenAI interactions. JSON is the perfect scalable format for AI because developers can gather profile attributes, store LLM prompts, and store interaction logs with LLMs—making it ideal for enterprise-ready personalization AI initiatives that demand flexibility and real-time performance.

dynamic-profiles

Dynamic profiles

Control how application profiles are stored, adapted, and updated. JSON makes it possible, SQL++ makes it easy.

Performance

Real-time context

Use AI to make profiles more dynamic with real-time context including location, weather, and situational awareness. This level of intelligent personalization is a core differentiator for industries seeking AI-powered customer engagement.

Gen-AI-ready

GenAI-ready

Take advantage of the only NoSQL database to offer AI-ready vector storage and search for every deployment scenario, enabling personalization use cases that evolve as user behavior changes.

mobile-ready

Mobile-ready

Make sure mobile customer engagement takes place without any hitch by providing high-speed, offline-first, AI-powered experiences backed by scalable JSON—allowing teams to truly scale AI JSON workflows on the edge.

Personalization

Top personalization use cases

Couchbase’s combination of millisecond speeds and JSON versatility create unmatched personalized experiences for billions of account profiles across industries including technology, finance, entertainment, and travel.

Travel and hospitality

Provide personalized travel recommendations, offers, and real-time booking updates by combining AI with flexible user profiles, search history, and booking preferences.

Profiles@2x
Linkedin-Image
“Couchbase is a highly scalable, distributed data store that plays a critical role in LinkedIn’s caching systems.”
Michael Kehoe, Senior Staff Site Reliability Engineer, LinkedIn
Amadeus-server
“When they introduced me to SQL++, we quickly realized that SQL++ offers the flexibility to search with a language that looks like 99% the same as SQL.”
Vincent Bersin, Unit Manager, NoSQL Solutions, Amadeus IT Group
Directv-Image
“What we value a lot is that Couchbase was able to embrace with us our vision to the cloud, and the fact that we wanted to operate data stores directly on PaaS.”
Fidencio Garrido, Principal Engineer, DirecTV
FICO
“We looked at Couchbase, Cassandra, and Mongo. We found the replication technology across data centers for Couchbase was superior, especially for large workloads.”
Claus Moldt, CIO, FICO

How does Couchbase enable dynamic account profiles?

Couchbase facilitates dynamic modification of JSON-based profiles through its flexible data model and real-time updating capabilities.