- Developers
-
-
Capella Playground
-
-
- Resources
-
-
Vector Search
What's Vector Search and why is it important?
Get a quick overview of vectors, vector search, use cases, and key features.
Watch
-
-
WHY COUCHBASE
JSON is ideal for AI-powered personalization
Couchbase powers billions of account profiles that can be hyper-personalized by adding GenAI interactions. JSON is the perfect format for AI because developers can gather profile attributes, store LLM prompts, and store interaction logs with LLMs.
Dynamic profiles
Control how application profiles are stored, adapted, and updated. JSON makes it possible, SQL++ makes it easy.
Real-time context
Use AI to make profiles more dynamic with real-time context including location, weather, and situational awareness.
GenAI-ready
Take advantage of the only NoSQL database to offer AI-ready vector storage and search for every deployment scenario.
Mobile-ready
Make sure mobile users don’t miss a thing by providing high-speed, offline-first personalized experiences.
Personalization
Top personalization use cases
Couchbase’s combination of millisecond speeds and JSON versatility create unmatched personalized experiences for billions of account profiles across industries including technology, finance, entertainment, and travel.
Retail and e-commerce
Deliver tailored recommendations and promotions by combining customer data, histories, and behavior with modern AI techniques.
Media and entertainment
Use GenAI with user data and viewing history to personalize movie and TV show recommendations with customized descriptions and review summaries.
Travel and hospitality
Provide personalized travel recommendations, offers, and real-time booking updates by combining AI with flexible user profiles, search history, and booking preferences.
Gaming
Combine AI with player profiles, game states, viewing histories, and preferences to deliver personalized gaming experiences and recommendations.
"Couchbase is a highly scalable, distributed data store that plays a critical role in LinkedIn’s caching systems."
"When they introduced me to SQL++, we quickly realized that SQL++ offers the flexibility to search with a language that looks like 99% the same as SQL."
"What we value a lot is that Couchbase was able to embrace with us our vision to the cloud, and the fact that we wanted to operate data stores directly on PaaS."
"We looked at Couchbase, Cassandra, and Mongo. We found the replication technology across data centers for Couchbase was superior, especially for large workloads."
GenAI will power adaptive applications
Upscaling LinkedIn’s profile datastore while reducing costs
Adaptive applications take CX to the next level
Personalization FAQ
Get answers to the most common questions about using Couchbase with dynamic account profiles and AI to create personalized experiences.
-
How does Couchbase enable dynamic account profiles?
Couchbase facilitates dynamic modification of JSON-based profiles through its flexible data model and real-time updating capabilities.
-
Why use JSON for personalized experiences?
JSON’s flexible structure is perfect for managing dynamic profiles, allowing easy organization and modification of attributes for tailored user experiences.
-
Why choose Couchbase for AI personalization?
Couchbase offers the speed, scalability, and flexibility required for large-scale AI personalization. Developers can access and process vast profile data in milliseconds for real-time personalization.
-
How does Couchbase support personalization?
Couchbase’s versatility supports personalized experiences across all industries. Organizations can harness dynamic profiles and AI-driven personalization to enhance user satisfaction.
Start building
Check out our developer portal to explore NoSQL, browse resources, and get started with tutorials.
Try Capella
Get hands-on with Couchbase in just a few clicks. Capella DBaaS is the easiest and fastest way to get started.
Join a Free Capella Test-Drive
Kick off your Couchbase Certification journey in 90 minutes with a dedicated instructor.