Streamlining personalized communications for all customers

Vodafone Spain serves over 14 million mobile and 3 million fixed-service customers, communicating with them through millions of emails, push notifications, and SMS messages annually. To eliminate redundancy, Vodafone developed a unified platform to manage all departmental communications and personalize the contact method based on customer preferences. Couchbase on AWS provides Vodafone Spain the necessary data security for GDPR compliance and the flexibility to scale on demand.