Customer 360

Challenge:
Fast-changing customer expectations
 

New technologies are leading to fast-changing customer expectations, which means new, unstructured types of data generated on the fly must be captured and added into existing business and data models.

With Couchbase:
Deliver a seamless experience, at scale
 

Capture and consolidate customer data across all interactions in real time, and serve up customer data at the point of interaction to provide immediate, personalized experiences for cross sell/upsell and smart product recommendations. Easily add new features and microservices on top of a flexible and scalable data platform.  Couchbase scales in real-time to meet demand.

Challenge:
Partial customer views

If you only have access to a subset of customer activity and data, you can’t deliver a consistent, personalized experience across all channels and devices.

With Couchbase:
Omnichannel customer views

Easily integrate data sources, datasets, and applications to capture the data involved at each digital interaction across every channel, delivering an accurate, real-time view of your customer.

Challenge:
Siloed data
 

Managing data in disparate systems makes it difficult to access and integrate data. As datasets emerge from increasingly varied sources and grow larger, capturing and storing data in multiple locations becomes more challenging.

With Couchbase: 
Integrate data from multiple sources