Solutions – Customer 360

Power omnichannel experiences

Deliver a consistent, personalized experience across all channels

Capturing all of your customer interactions to build a single view of that customer is challenging, especially with legacy technologies. The Couchbase Data Platform gives you the flexibility to add and combine both new and changing forms of customer data, delivering a single omnichannel view of the customer and giving customers and customer-facing employees fast access to this view in order to provide a more personalized, seamless experience.

Challenge:
Fast-changing customer expectations

New technologies are leading to fast-changing customer expectations, which means new, unstructured types of data generated on the fly must be captured and added into existing business and data models.

With Couchbase:
Deliver a seamless customer experience, at scale

Capture and consolidate customer data across all interactions in real time, and serve up customer data to customer-facing employees at the point of interaction to provide immediate, personalized experiences for cross sell/upsell and smart product recommendation. Streamline configuration to easily add new customer touchpoints and scale Couchbase in real time to meet user demand.

Challenge:
Partial customer views

If you only have access to a subset of customer activity and data, you can’t deliver a consistent, personalized experience across all channels and devices.

With Couchbase:
Omnichannel customer views

Easily integrate data sources, datasets, and applications to capture the data involved at each digital interaction across every channel, delivering an accurate, real-time view of your customer.

Challenge:
Siloed data

Managing data in disparate systems makes it difficult to access and integrate data. And as datasets emerge from increasingly varied sources and grow larger, capturing and storing data in multiple locations becomes more challenging.

With Couchbase:
Integrate data from multiple sources

Whether it’s from a CRM, mobile app, or e-commerce platform, Couchbase’s flexible JSON storage coupled with N1QL, full-text search, adaptive indexing, and seamless mobile sync allows you to easily integrate all your data sources. Plus, migrate from relational systems with Talend and ODBC/JDBC drivers, and move data to and from Hadoop with Spark and Kafka connectors.)

Industry Use Cases

Retail/E-commerce

Optimized and personalized shopping experiences by powering app components like shopping cart, product/price catalog, mobile wallet, product reviews/ratings, and more.

Travel & Hospitality

Power the shopping cart, inventory/price engine, recommendation engine, reservation data, and the mobile wallet.

Healthcare

Provide end-to-end customer experience with apps like health activity logging, medical record management, and more.

Financial Services

Get real-time data for a single view of your customer with apps that power portfolio management, fraud detection, insurance portals, and more.

Media & Entertainment

Power your messenger app, content entitlements, social gaming, media/content catalog, and real-time viewer tracking to deliver a personalized, cohesive customer experience.

High Tech

Bring data from multiple touchpoints back into your organization so you can deliver seamless customer experiences for live chat apps, social gaming, and more. Build site monitoring platforms and real-time reporting into your applications.

Reference Architecture

Sample Customer 360 reference architecture that includes various customer data systems, session store, user profile with login service, and online store processing, built on the Couchbase Data Platform.