Domino's Pizza

Creating personalized marketing campaigns with unified real-time data

 

Industry

Customer application

  • Commerce data hub
  • Data science experimentation

NoSQL solution

Use case

  • Session store
  • User profile store
  • Real-time big data
  • Loyalty program
  • Store operations
  • Store locator

Product

Key features

Domino logo white

Domino's is the largest pizza company in the world based on retail sales and runs almost 18,000 stores in more than 90 countries. By emphasizing technology innovation, Domino's generates over 50% of its global retail sales and over 70% of its U.S. sales from digital channels. When Domino’s created their single platform for operational and analytical workloads they chose Couchbase over Cassandra for its extreme flexibility and built-in services such as full-text search and analytics.

“Couchbase gives us the best of all worlds when it comes to managing customer marketing data.”

Cliff Miller
Enterprise Data Architect, Domino’s

CHALLENGES

  • Marketers didn’t have a development framework that supported multiple campaign initiatives

  • Reduce time to market for innovation

  • Needed a self-service data querying tool

OUTCOMES

  • Marketers can now create personalized ad hoc campaigns using unified real-time data
  • Domino’s plugged Couchbase directly into their e-commerce platform, eliminating legacy SQL components and increasing agility
  • Teams can pull information directly from a central repository without having to submit a request to a database team