Domino's Pizza - Creating personalized marketing campaigns with unified real-time data

Domino's is the largest pizza company in the world based on retail sales and runs almost 18,000 stores in more than 90 countries. By emphasizing technology innovation, Domino's generates over 50% of its global retail sales and over 70% of its U.S. sales from digital channels. When Domino’s created their single platform for operational and analytical workloads they chose Couchbase over Cassandra for its extreme flexibility and built-in services such as full-text search and analytics.