KUNDENGESCHICHTEN
Delivering personalized marketing using unified real-time data
Partnerschaften mit Azure
Industrie
Anwendungsfälle
Wesentliche Merkmale
About Domino’s Pizza
Domino’s, the world’s largest pizza company with 18,000 stores in 90+ countries, is highly digital, generating over 70% of U.S. sales online. For their single platform supporting operational and analytical workloads, Domino’s chose Couchbase over Cassandra. They selected Couchbase’s multipurpose, high-performing database for its flexibility and built-in services like full-text search and analytics.
STORY-HIGHLIGHTS
- Marketers can now create personalized ad hoc campaigns using unified real-time data
- Domino’s plugged Couchbase directly into their e-commerce platform, eliminating legacy SQL components and increasing agility
- Teams can pull information directly from a central repository without having to submit a request to a database team
"Couchbase bietet uns das Beste aus allen Welten, wenn es um die Verwaltung von Kundenmarketingdaten geht."
Cliff Miller, Enterprise Data Architect, Domino’s
Fortfahren mit der Erkundung
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Fallstudie
Domino’s personalizes marketing with Couchbase
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Whitepaper
Use cases that drive business decisions
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Webseite
NoSQL für Reisen und Gastgewerbe