About Domino's Pizza
Challenges
- Marketers didn’t have a development framework that supported multiple campaign initiatives
- Reduce time to market for innovation
- Needed a self-service data querying tool
Outcomes
- Marketers can now create personalized ad hoc campaigns using unified real-time data
- Domino’s plugged Couchbase directly into their e-commerce platform, eliminating legacy SQL components and increasing agility
- Teams can pull information directly from a central repository without having to submit a request to a database team
Couchbase gives us the best of all worlds when it comes to managing customer marketing data.
Cliff Miller Enterprise Data Architect, Domino’s
Industry
Use case
- Session store
- User profile store
- Real-time big data
- Loyalty program
- Store operations
- Store locator
Product
Key features
- SQL++
- Full-text search
- Analytics
- XDCR
- In-memory
- Indexing