About Domino's Pizza
- Marketers didn’t have a development framework that supported multiple campaign initiatives
- Reduce time to market for innovation
- Needed a self-service data querying tool
- Marketers can now create personalized ad hoc campaigns using unified real-time data
- Domino’s plugged Couchbase directly into their e-commerce platform, eliminating legacy SQL components and increasing agility
- Teams can pull information directly from a central repository without having to submit a request to a database team
Couchbase gives us the best of all worlds when it comes to managing customer marketing data.
Cliff Miller Enterprise Data Architect, Domino’s
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