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Delivering personalized marketing campaigns with unified real-time data

Domino's is the largest pizza company in the world based on retail sales and runs almost 18,000 stores in more than 90 countries. By emphasizing technology innovation, Domino's generates over 50% of its global retail sales and over 70% of its U.S. sales from digital channels. When Domino’s created their single platform for operational and analytical workloads, they chose Couchbase’s multipurpose, high performing database over Cassandra because of our flexibility and built-in services such as full-text search and analytics.

About Domino's Pizza

Challenges

    • Marketers didn’t have a development framework that supported multiple campaign initiatives
    • Reduce time to market for innovation
    • Needed a self-service data querying tool

Outcomes

    • Marketers can now create personalized ad hoc campaigns using unified real-time data
    • Domino’s plugged Couchbase directly into their e-commerce platform, eliminating legacy SQL components and increasing agility
    • Teams can pull information directly from a central repository without having to submit a request to a database team
Couchbase gives us the best of all worlds when it comes to managing customer marketing data.

Cliff Miller Enterprise Data Architect, Domino’s

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Maccabai logo Use case

  • Session store
  • User profile store
  • Real-time big data
  • Loyalty program
  • Store operations
  • Store locator

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Maccabai logo Key features

Domino’s personalizes marketing with Couch...

Domino’s deploys Couchbase to streamline data collection and query processes, and power its omni-marketing strategy.

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Domino's drives decisions with Analytics

Domino’s uses Couchbase Analytics to deliver personalized marketing campaigns in near real time.

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Use cases that drive business decisions

NoSQL is enabling enterprises to increase business agility, achieve a faster time to market, and operate at a global scale while reducing costs using real-time analytics and more.

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Domino's key ingredient? Data

Learn how Domino’s made sense of data and built multiple campaign initiatives using Couchbase.

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NoSQL for travel & hospitality

Learn how Couchbase delivers the scale, high performance, and reliability today's travel and hospitality applications require.

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