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CUSTOMER STORIES

Delivering personalized marketing using unified real-time data

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Partnered with Azure

Industry

Travel & Hospitality

Use Cases

Product catalog
Customer 360
Real-time analytics

Key Features

Analytics
Cross data center replication (XDCR)
In-memory / Caching
SQL++ / N1QL
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About Domino’s Pizza

Domino’s, the world’s largest pizza company with 18,000 stores in 90+ countries, is highly digital, generating over 70% of U.S. sales online. For their single platform supporting operational and analytical workloads, Domino’s chose Couchbase over Cassandra. They selected Couchbase’s multipurpose, high-performing database for its flexibility and built-in services like full-text search and analytics.

STORY HIGHLIGHTS

  • Marketers can now create personalized ad hoc campaigns using unified real-time data
  • Domino’s plugged Couchbase directly into their e-commerce platform, eliminating legacy SQL components and increasing agility
  • Teams can pull information directly from a central repository without having to submit a request to a database team

“Couchbase gives us the best of all worlds when it comes to managing customer marketing data.”

Cliff Miller, Enterprise Data Architect, Domino’s

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