Delivering personalized marketing using unified real-time data

Domino’s, the world’s largest pizza company with 18,000 stores in 90+ countries, is highly digital, generating over 70% of U.S. sales online. For their single platform supporting operational and analytical workloads, Domino’s chose Couchbase over Cassandra. They selected Couchbase’s multipurpose, high-performing database for its flexibility and built-in services like full-text search and analytics.