About Tommy Hilfiger and Couchbase
In 2015 Tommy Hilfiger revolutionized the buying journey for its wholesale customers by pioneering the industry’s first digital showroom in Amsterdam. In this showroom, buyers could browse fashions for the upcoming season on oversized ultra-high definition screens along with product details, pricing, buying history, delivery dates, and more. The company chose the Couchbase Data platform to power the system because they needed the entire showroom experience to be as high-end as the fashions being showcased. With Couchbase, Tommy Hilfiger knew they would get industry-leading performance and scalability, offline availability, and near real-time data synchronization for a smooth and immersive experience that was always up-to-date and worked flawlessly even if the internet went down. Today the brand has Couchbase-powered digital showrooms in 13 countries totaling 24 theaters and 59 workstations, and plans to expand to over 25 locations worldwide by the end of 2018. Thanks to the incredible efficiency of theses digital showrooms, the company has cut its sample production by 80% at its European headquarters and is on track to do the same around the globe.
We are passionate about providing our clients with the best service, experience, and quality. Our Digital Showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business-to-business sales.Daniel Grieder CEO, Tommy Hilfiger
About Tommy Hilfiger
Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide under the Tommy Hilfiger and Hilfiger Denim brands, with a breadth of collections including Hilfiger Collection, Tommy Hilfiger Tailored, men’s, women’s and kids’ sportswear, denim, accessories, and footwear. In addition, the brand is licensed for a range of products, including fragrances, eyewear, watches and home furnishings. Founder Tommy Hilfiger remains the company’s Principal Designer and provides leadership and direction for the design process. Tommy Hilfiger, which was acquired by PVH Corp. in 2010, is a global apparel and retail company with more than 17,000 associates worldwide. With the support of strong global consumer recognition, Tommy Hilfiger has built an extensive distribution network in over 115 countries and more than 1,600 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. Global retail sales of the Tommy Hilfiger brand were US $6.5 billion in 2015.