Über Tommy Hilfiger

Tommy Hilfiger, a global apparel and retail company with over 1,800 stores, revolutionized the fashion industry in 2015 with digital showrooms. Powered by Couchbase, these showrooms enable sales to wholesalers globally while minimizing the cost and time of producing and shipping physical samples. Couchbase ensures high performance, scalability, offline availability, and near real-time data synchronization for a flawless, immersive experience, even without internet connectivity.

STORY HIGHLIGHTS

  • Schnellere Markteinführung neuer Kollektionen: Verkürzung der Einkaufstour um 66%
  • Musterproduktion geschnitten von 80%
  • Überall und jederzeit Engagement
  • Über 25 digitale Ausstellungsräume, Tendenz steigend

KEY RESULTS:

66%

Verkürzung der Dauer der Einkaufsfahrten

80%

Kürzung der Musterproduktion

25+

Einsatz von digitalen Ausstellungsräumen

“We are passionate about providing our clients with the best service, experience, and quality. Our digital showroom concept completely reimagines the traditional buying approach and establishes a new fashion industry benchmark for business-to-business sales.”
Daniel Grieder, CEO, Tommy Hilfiger