I must say it’s been quite an exciting ride since I joined Couchbase in April. As a company, we are very proud of the innovation we are driving for our customers, and the significant impact our technology is having on their businesses. But, we are constantly pushing the boundaries of what’s possible and are accelerating our momentum as a company. There’s a lot more to come.
Last week alone, we anunciado several milestones on the heels of our east coast user conference, Connect New York, including key customer wins and over 50 percent year-over-year revenue growth. We were also named one of 5 Data Startups To Watch Out For In 2017 by publication Innovation Enterprise, and a “Best in Show” in Software Development by SD Times. The recognition is a true honor and a testament of the great work that our team has accomplished over the years.
Connect New York Highlights
Speaking of Connect New York, we had a record number of registrants this year. In attendance we had 400 customers, partners, and developers with an additional 1,000 virtual attendees via the live-stream. We were excited to have our customers Comcast and [m]Platform on the keynote stage, and in the breakout sessions we heard from customers Care.com, Seenit, Cars.com, and partners Microsoft, SlamData, Google Cloud Platform, Mesosphere and Confluent. We look forward to our conferences because it’s the best opportunity to hear from our customers– from the presentations they deliver to the closed-door meetings. We learn so much from our customers and thank them for their partnership and input because they guide and fuel our innovation.
If you missed Connect New York, you can access the replays aquí. We are looking forward to Connect Europe and Connect Silicon Valley that are both taking place this Fall.
Enter the Engagement Database
A very exciting part of Connect New York was the news we unveiled. We announced a new category of database called the Engagement Database. As an example of how we learn from customers, we spent the past year asking many of them, “What kind of applications are you building?” and “How are you using our products?” Overwhelmingly, our customers are focused on enhancing their own customers’ experiences. And it quickly became apparent that simply being “NoSQL” didn’t address our customers’ business challenges. At a time when companies are competing more and more on experience, businesses today need solutions that are optimized to support and nurture interactions, not just the transactions.
It really comes down to this: a poor interaction can jeopardize the transaction. The cost of a poor customer experience is high, as 91 percent of customers won’t willingly do business with you again, and 89 percent will leave for one of your competitors. But a great customer experience can make the difference. In fact, by 2020, it’s expected that customer experience will overtake price and product as the key brand differentiator.
So what es an Engagement Database? It’s one that allows enterprises to strategically and expeditiously serve up data when designing customer interactions and experiences, especially when performance across all channels and devices is necessary. Underpinning the world’s first Engagement Database, the Couchbase Data Platform was designed to unleash the full potential of dynamic data, at any scale, across any channel or device. Built on the most powerful NoSQL technology, the Couchbase Data Platform makes it simple to continually reinvent the customer experience. No other database provides the capabilities that are required to create these experiences from a single platform.
A Nice Big Bow
Tying together the great momentum Couchbase has had recently is the culmination of a project several weeks in the works: our latest rebrand and new sitio web. Because Couchbase’s vision, passion, and technology have always been at an entirely different level, we’ve changed our branding to make that distinction crystal clear. We believe this branding accurately reflects the essence and emotion of the amazing customer experiences we help our customers create.
So the past several weeks have been action packed. We announced key new products, a new category creation, new branding, and a new website, and have been recognized in the industry for the work our team is doing. But as I said earlier, our momentum is accelerating and there’s a lot more to come.
