DirecTV
Streaming over 3,000 channels of unique content
Industry
Customer application
- Beaconing
- Media/content catalog
- Personalization
NoSQL Solution
Use case
- User profile/session store
- Operational dashboarding
- Product/pricing
- Recommendations
- Endpoint/device management
Product
Key features
- N1QL
- Cross datacenter replication
DirecTV is a leader in digital entertainment, serving over 38 million customers with 3,000+ channels. Because they deliver content from a wide variety of providers and for numerous formats, DirecTV required a flexible architecture that could easily support multiple schemas while ensuring high scalability and 100% uptime. With Couchbase, DirecTV found everything they were looking for, plus a SQL-based query language that simplified adoption. To seal the deal, Couchbase performed twice as fast as the closest competitor when DirecTV ran proof-of-concept trials.
"When they introduced me to N1QL, we quickly realized that N1QL offers the flexibility to search with a language that looks like 99% the same as SQL. So for all developers, it was an easy transition."
Fidencio Garrido
Principal Engineer, DirecTV
CHALLENGES
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Fast-paced industry requires constant innovation
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Customers demand 100% uptime without exception
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Had to manage a wide variety of data formats and requirements
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NoSQL alternatives were difficult to use and scale
OUTCOMES
- Dynamic modeling with NoSQL and Node.js streamlines development
- Cross datacenter replication delivers high availability
- Couchbase’s NoSQL provides unmatched flexibility, scalability, and performance
- SQL-based N1QL query language enables a nearly flat learning curve
