Streaming over 3,000 channels of unique content

Try Free


Customer application

  • Beaconing
  • Media/content catalog
  • Personalization

NoSQL Solution

Use case

  • User profile/session store
  • Operational dashboarding
  • Product/pricing
  • Recommendations
  • Endpoint/device mgmt.


Cloud provider

  • AWS

Key features

  • N1QL
  • Cross datacenter replication

DirecTV logo white

DirecTV is a leader in digital entertainment, serving over 38 million customers with 3,000+ channels. Because they deliver content from a wide variety of providers and for numerous formats, DirecTV required a flexible architecture that could easily support multiple schemas while ensuring high scalability and 100% uptime. With Couchbase, DirecTV found everything they were looking for, plus a SQL-based query language that simplified adoption. To seal the deal, Couchbase performed twice as fast as the closest competitor when DirecTV ran proof-of-concept trials.

"When they introduced me to N1QL, we quickly realized that N1QL offers the flexibility to search with a language that looks like 99% the same as SQL. So for all developers, it was an easy transition."

Fidencio Garrido
Principal Engineer, DirecTV


  • Fast-paced industry requires constant innovation

  • Customers demand 100% uptime without exception

  • Had to manage a wide variety of data formats and requirements

  • NoSQL alternatives were difficult to use and scale


  • Dynamic modeling with NoSQL and Node.js streamlines development
  • Cross datacenter replication delivers high availability
  • Couchbase’s NoSQL provides unmatched flexibility, scalability, and performance
  • SQL-based N1QL query language enables a nearly flat learning curve