Doddle Adopts Couchbase to Fuel Digital Transformation in Retail
February 02, 2017
Couchbase Mobile slashes time-to-open of new stores from six weeks to 14 days
MOUNTAIN VIEW, Calif., February 2, 2017: Couchbase, Inc., the leader in NoSQL database technology for Digital Businesses, today announced that Doddle, the click & collect experts, has adopted Couchbase to fuel its digital transformation and growth strategy. Thanks to Couchbase’s ability to seamlessly manage data on mobile devices, Parcelistas (store staff) at Doddle stores can now serve customers on mobile devices whether online or offline, no longer requiring a high-bandwidth fiber or 4G connection. In addition, Doddle can get new stores up and running much more quickly, reducing time-to-open from six weeks to 14 days or less.
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“The success of our business depends on providing customers with a great experience, every time, and the database plays a pivotal role in this,” said Gary O’Connor, CTO, Doddle. “With plans to grow our store presence tenfold in 2017, transitioning to Couchbase is very strategic for us. We can now open new, smaller-format storefronts faster and maximize the ROI of each new location, without needing the continuous, high-speed connection to a central server that our previous system required. This ensures our teams can continue to serve customers online and offline, providing a more consistent customer experience.”
Doddle’s Couchbase deployment allows Parcelistas to process information such as parcel status, customer details and specific instructions for delivery or return of parcels back to retailers. The move to Couchbase’s mobile technology increases the flexibility of Doddle’s store teams, and by eliminating the need for bulky fixed equipment and connections, Couchbase is supporting Doddle’s ambitious growth plans to open in new retail formats in 2017.
“Doddle has fundamentally disrupted parcel delivery by making it fast, easy and frictionless for people to pick up their online orders and overcome the hassles and growing problem of missed deliveries,” said Bob Wiederhold, president and CEO of Couchbase. “With a mobile and offline-first strategy, Doddle has been able to further transform its operations, ensuring the company continues to delight and surprise customers with amazing service. Couchbase is excited to help Doddle scale operations and fuel the next phase of their growth.”
Founded in 2014, Doddle makes it easy for consumers to collect and return online shopping from its stores in convenient locations around the UK, which are open early until late. Consumers can chose to make Doddle their delivery address with more than 100 retailers including Amazon and Asos.
Doddle is also expanding to the United States, where 73 percent of consumers express interest in picking up online orders in-store. Its new Powered by Doddle offering, which includes the Couchbase data platform, provides a comprehensive click & collect solution that includes all the software, training, communications and analytics modules U.S. retailers need to grow their click & collect business and associated revenue.
Highwire PR for Couchbase
Couchbase's mission is to be the data platform that revolutionizes digital innovation. To make this possible, Couchbase created the world's first Engagement Database to help deliver ever-richer and ever more personalized customer and employee experiences. Built with the most powerful NoSQL technology, the Couchbase Data Platform was architected on top of an open source foundation for the massively interactive enterprise. Our geo-distributed Engagement Database provides unmatched developer agility and manageability, as well as unparalleled performance at any scale, from any cloud to the edge.
Couchbase has become pervasive in our everyday lives; our customers include industry leaders Amadeus, AT&T, BD (Becton, Dickinson and Company), Carrefour, Cisco, Comcast, Disney, DreamWorks Animation, eBay, Marriott, Neiman Marcus, Tesco, Tommy Hilfiger, United, Verizon, Wells Fargo, as well as hundreds of other household names. For more information, visit www.couchbase.com.
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