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Rakuten Modernizes Advertising Services, Minimizing TCO
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About Rakuten
Rakuten Group, Inc. is a global technology leader in services that empower individuals, communities, businesses, and society. Founded in Tokyo in 1997 as an online marketplace, Rakuten has expanded to offer services in e-commerce, fintech, digital content, and communications to 1.8 billion members around the world. The Rakuten Group has more than 30,000 employees, and operations in 30 countries and regions.
Story highlights
- Couchbase ensures nearly 100% availability, low read latency, and data backups
- By consolidating databases, Rakuten enhanced cost-efficiency and reduced TCO by 20%
- Couchbase’s multipurpose database, SQL for JSON, and rich features increased capabilities while reducing complexity
KEY RESULTS
100%
availability
20%
reduction in TCO
475M
catalog items
“We greatly value Couchbase’s ability to scale effortlessly, which is crucial for swift onboarding of new advertisement services.”
Howell Caba, Manager for Ad Delivery Platform, Rakuten
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