About Nielsen

Nielsen’s Answers on Demand (AOD) service delivers consumer data and analytics to businesses in over 100 countries. In order to track and report sales of fast-moving consumer goods, Nielsen needed a backend solution that could store user-generated data while providing extremely fast response times and low latency. Using Couchbase as a document store, Nielsen was able to sidestep many limitations of their Oracle database, simplify system management, and boost response time by 50%.

Story highlights

  • Flexible data modeling and queries increased change management efficiency by 80%
  • Pre-indexing metadata helped boost response times by 50%
  • Easy scalability reduced operations costs
  • SQL++ for big data analytics enabled more granular insights

Key results

80%

increased change management efficiency

50%

boost in response time

“We are able to put data to work in a more efficient way, and we have built a strong foundation for the future.”
Architecture Lead, Nielsen

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