HISTÓRIAS DE CLIENTES

Delivering Fast-Moving Consumer Data and Analytics on Demand

Parceria com a AWS

About Nielsen

Nielsen’s Answers on Demand (AOD) service delivers consumer data and analytics to businesses in over 100 countries. In order to track and report sales of fast-moving consumer goods, Nielsen needed a backend solution that could store user-generated data while providing extremely fast response times and low latency. Using Couchbase as a document store, Nielsen was able to sidestep many limitations of their Oracle database, simplify system management, and boost response time by 50%.

Principais destaques da história

  • Flexible data modeling and queries increased change management efficiency by 80%
  • Pre-indexing metadata helped boost response times by 50%
  • Easy scalability reduced operations costs
  • SQL++ for big data analytics enabled more granular insights

PRINCIPAIS RESULTADOS

80%

maior eficiência no gerenciamento de mudanças

50%

aumento no tempo de resposta

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