HISTÓRIAS DE CLIENTES
Delivering Fast-Moving Consumer Data and Analytics on Demand
Parceria com a AWS
Setor
Casos de uso
Principais recursos
About Nielsen
Nielsen’s Answers on Demand (AOD) service delivers consumer data and analytics to businesses in over 100 countries. In order to track and report sales of fast-moving consumer goods, Nielsen needed a backend solution that could store user-generated data while providing extremely fast response times and low latency. Using Couchbase as a document store, Nielsen was able to sidestep many limitations of their Oracle database, simplify system management, and boost response time by 50%.
Principais destaques da história
- Flexible data modeling and queries increased change management efficiency by 80%
- Pre-indexing metadata helped boost response times by 50%
- Easy scalability reduced operations costs
- SQL++ for big data analytics enabled more granular insights
PRINCIPAIS RESULTADOS
80%
maior eficiência no gerenciamento de mudanças
50%
aumento no tempo de resposta
“We are able to put data to work in a more efficient way, and we have built a strong foundation for the future.”
Architecture Lead, Nielsen


