About Nielsen and Couchbase

Nielsen’s Answers on Demand (AOD) service delivers ratings data and other information for businesses in more than 100 countries. With the inflow of massive volumes of data and the requirement to deliver highly targeted results for clients, the ability to sift through datasets quickly and effectively is critical. Faced with the challenge of tracking sales of fast-moving consumer goods and reporting those insights to their customers, Nielsen needed a backend solution that could store user-generated data while providing extremely fast response times and low latency. The company turned to Couchbase to sidestep many of the limitations of Oracle, and gained a 50% boost in response time. Couchbase has allowed Nielsen to achieve a more detailed and granular understanding of customer buying patterns and behavior while reducing time required to manage and update systems. Nielsen currently uses Couchbase as a document store and heavily leverages N1QL for big data analytics.

About Nielsen

Nielsen Holdings PLC (NYSE:NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services for all devices on which content—video, audio and text—is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry's only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen also provides its clients with analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.

 

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