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Nielsen - Delivering fast-moving consumer data and analytics on demand

Nielsen’s Answers on Demand (AOD) service delivers consumer data and analytics to businesses in over 100 countries. In order to track and report sales of fast-moving consumer goods, Nielsen needed a backend solution that could store user-generated data while providing extremely fast response times and low latency. Using Couchbase as a document store, Nielsen was able to sidestep many limitations of their Oracle database, simplify system management, and boost response time by 50%.

About Nielsen

80%

increased change management efficiency

50%

boost in response time

Challenges

    • Needed flexible data modeling and the agility to quickly adapt to constantly changing data
    • A complex Oracle system was slowing performance during data searches
    • Had to scale for massive volumes of data while minimizing hardware

Outcomes

    • Flexible data modeling and queries increased change management efficiency by 80%
    • Pre-indexing metadata helped boost response times by 50%
    • Easy scalability reduced operations costs
    • SQL++ for big data analytics enabled more granular insights
We are able to put data to work in a more efficient way, and we have built a strong foundation for the future.

Architecture Lead, Nielsen

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Maccabai logo Use case

  • User profile store

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Maccabai logo Key features

Nielsen Builds Better Analytics

Learn how Neilsen dramatically improved the efficiency of their system and increased the speed of data delivery with Couchbase.

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Analytics With Couchbase at Nielsen

Neilsen speaks about leveraging Couchbase to deliver a 50 percent boost in response times.

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NoSQL for Media & Entertainment

Meet user demand while maintaining uptime for your applications with Couchbase's NoSQL database solution for media and entertainment companies.

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Catalog & Inventory Management

Deliver relevant product and service content and real-time inventory availability.

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Couchbase Server

A modern cloud-native distributed database that fuses the greatest strengths of relational and NoSQL into one platform.

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SQL++

Product pExecute industry-standard ANSI SQL syntax on JSON structured data.

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