With GDPR, businesses incorporated in the EU or businesses transacting with end users in the EU must ensure data is processed and secured appropriately. This requires insight into the nature of the data at issue and the ability to enforce certain controls wherever this data resides.
The emergence of GDPR highlights the regulatory role in ensuring a strong and up-to-date framework for the management and processing of personal data. A number of the principles in GDPR can be found in other regulations such as the Health Insurance Portability and Accountability Act (HIPAA) and the Payment Card Industry Data Security Standard (PCI DSS), which ensure data is processed and secured appropriately.
Securing data, using it appropriately, and building trust is not just about regulation: it’s the foundation for exceptional customer engagement.
At Couchbase, we view securing our customers’ data as one of the key building blocks for digital activity and digital interactions.
It is important that each and every business takes the necessary steps to ensure their GDPR compliance. However, if your GDPR program is operating in a silo and solely focused on tick-box compliance, then your business is missing a trick. GDPR is really important, but it’s just one of many pieces of regulation that make up the fabric of interacting with customers in an increasingly digital world. It is better to keep an eye on the real challenge and, in fact, the real opportunity that we all want: supporting more digital interactions and transactions.
Couchbase can help in these efforts around addressing your data privacy and regulatory requirements.