Site-wide guidelines
Content strategy Use plain language unless the content is so technical that there's no alternative. Keep things short and sweet. Avoid marketing lingo, fluff, or cattiness. Facts over fluff at all times.
Style and tone notes Straightforward, using short sentences and clear, strong verbs and calls to action.
Couchbase Server landing page Tell the story of Couchbase Server with 1) a high-level overview of the product, capabilites, and architecture. 2) Use cases and customer stories. Guide users to the right places to get more in-depth knowledge.
Content strategy Plain language, but with enough technical detail to speak to hardcore developers and drive them to explore the site and products.
Main promotion area Explain in a nutshell what Couchbase Server is and why it outperforms the competition.
Content strategy Description should communicate world-class quality, enterprise-level scope, and NoSQL database type. Product advantages should be technical and put in a user-focused light.

Couchbase Server

The highest performing NoSQL distributed database.Powering enterprise web, mobile, and IoT applications.

About Couchbase Server and Architecture Provide technical information about the Couchbase Server architecture and what the advantages of a NoSQL database are over a relational database.
Content strategy Reading both items should only take a minute. The architecture language can be aimed at architects. The NoSQL content should be clear to anyone with an IT background.
Call(s) to action Explore the Couchbase Server architecture.
Learn about NoSQL vs. relational databases.
Victory condition(s) The links drive traffic to the white papers and other pages.
Overview

What is Couchbase Server?

Couchbase Server is a high-performance NoSQL distributed database with a flexible data model. It scales on commodity hardware to support large data sets with a high number of concurrent reads and writes while maintaining low latency and strong consistency.

Evaluate NoSQL for your enterprise Switch to NoSQL from a relational DB

Deploy Couchbase Server as a:

Couchbase Server provides a flexible data model...on which we can develop content-rich, highly dynamic, interactive applications that will transform how people teach and learn.

Christopher Tse Director, MHE Labs at McGraw-Hill Education
Couchbase Server's Features

Features

Rely on enterprise features to support mission-critical deployments.

Elastic Scalability

Add or remove nodes on-demand thanks to a shared nothing architecture and no single point of failure. Learn more

Consistent High Performance

An integrated cache for low latency read access with fine-grained locking for high write throughput. Learn more

Always-On Availability

Automatic failover and replicated data within and between data centers ensures zero downtime. Learn more

Flexible, Global Deployment

Configurable cross-data center replication, including active/active, on-premise or in public clouds. Learn more

Enterprise-Grade Administration

An integrated admin console and scripting API with cluster-wide monitoring to manage large deployments. Learn more

Real-Time Big Data

Integration with Hadoop, Elasticsearch, and an API for streaming data to Storm for real-time analytics. Learn more

Developer-Focused

Topology aware clients for Java, .NET, Node.js and more with a native JSON API and reactive extensions. Learn more

Data Mobility

An embedded database for mobile and IoT applications for offline access and automatic synchronization. Learn more

General Purpose

A distributed cache, key/value store, and document database for enterprise web, mobile, and IoT applications. Learn more

About Couchbase Server and Architecture Provide technical information about the Couchbase Server architecture and what the advantages of a NoSQL database are over a relational database.
Content strategy Reading both items should only take a minute. The architecture language can be aimed at architects. The NoSQL content should be clear to anyone with an IT background.
Call(s) to action Explore the Couchbase Server architecture.
Learn about NoSQL vs. relational databases.
Victory condition(s) The links drive traffic to the white papers and other pages.
Couchbase Server's Architecture

Innovative, scalable architecture.

A diagram of Couchbase Server's architecture

The in-memory computing it enables has provided Willis Group's risk analytics system with the high-performance, reliability and scalability to tackle big data challenges.

Nigel Davis Head of Platforms and Delivery, Willis Group
Use Cases (all users)
Purpose List some specific and practical uses for Couchbase Server that potential customers will relate to.
Content strategy Scanning should only take a minute. Clearly communicate the benefits gained from each use case.
Call(s) to action Click a use case to learn about it.
Victory condition(s) The links drive traffic to the use cases.
Use Cases

Use Cases

Meet the requirements of multiple use cases with a single general-purpose database.

Profile Management

Maintain user profiles to support authentication, preferences, and more over multiple channels.

Content Management

Manage a variety of static and dynamic content without the limitations of a fixed data model.

Customer 360° View

Aggregate customer information from disparate sources with different schemas within a single database.

Fraud Detection

Enable real-time transaction profiling with low latency access to accounts and fraud detection rules.

Internet of Everything

Collect high volume, high velocity sensor and telemetry data from industrial and consumer devices.

Digital Communication

Support real-time interaction and communication with low latency read/write access to messages.

Personalization

Ingest clickstream data at high throughput to create and refine millions of visitor profiles.

Mobile Applications

Build mobile apps with offline support via an embedded database and automatic synchronization.

Catalogs

Engage customers by providing low latency access to product or service catalogs, online or in-store.

Real-Time Big Data

Leverage streaming integration with Hadoop and Storm to support and enable real-time analytics.

Create trust with examples of satisfied customers.

Customers section

Customers

Learn
Featured webinars

Couchbase 101: Fundamentals

We review the core architecture, features, basic administration, monitoring, setup, and clusters.

View this webinar

Couchbase 102: Client Libraries and APIs

Learn about the power and flexibility of the Couchbase SDKs, the fundamentals of distributed applications, and some use cases.

View this webinar

Couchbase 103: Data Modeling

We cover the fundamentals of creating data models with Couchbase 3.0, including modeling, JSON strategies, and common key patterns.

View this webinar

Couchbase 104: Indexing and Querying

Learn about the architechture and power of creating views and indexes in Couchbase.

View this webinar

Couchbase 105: Cross-Data Center Replication (XDCR)

We review XDCR architecture, strategies for replication, supported topologies, and replicating to external data sources.

View this webinar
Featured webinars

Under the Covers: Couchbase Server Architecture (slides only)

We review the core architecture, features, basic administration, monitoring, setup, and clusters.

View this webinar

Deep Dive: What’s New in Couchbase Server 3.0

Learn about the power and flexibility of the Couchbase SDKs, the fundamentals of distributed applications, and some use cases.

View this webinar

Deep Dive: Near Real-Time Map / Reduce with Views

We cover the fundamentals of creating data models with Couchbase 3.0, including modeling, JSON strategies, and common key patterns.

View this webinar

Ultra-High Availability and Disaster Recovery

We cover the fundamentals of creating data models with Couchbase 3.0, including modeling, JSON strategies, and common key patterns.

View this webinar

Tunable Memory in Couchbase Server 3.0

Learn about the architechture and power of creating views and indexes in Couchbase.

View this webinar

Deep Dive into DCP: Streaming Replication Protocol

We review XDCR architecture, strategies for replication, supported topologies, and replicating to external data sources.

View this webinar

Couchbase Server 3.0 Live Demo

We review XDCR architecture, strategies for replication, supported topologies, and replicating to external data sources.

View this webinar

Integrating with Hadoop: Import / Export Data via Sqoop

We review XDCR architecture, strategies for replication, supported topologies, and replicating to external data sources.

View this webinar

Integrating Elasticsearch for Real-Time Analytics with Kibana

We review XDCR architecture, strategies for replication, supported topologies, and replicating to external data sources.

View this webinar

Reactive Programming with RxJava

We review XDCR architecture, strategies for replication, supported topologies, and replicating to external data sources.

View this webinar
Featured white papers

NoSQL Evaluation Guide

We review the core architecture, features, basic administration, monitoring, setup, and clusters.

View this webinar

Making the Shift from Relational to NoSQL

Learn about the power and flexibility of the Couchbase SDKs, the fundamentals of distributed applications, and some use cases.

View this webinar

Couchbase Server: Under the Hood

We cover the fundamentals of creating data models with Couchbase 3.0, including modeling, JSON strategies, and common key patterns.

View this webinar

Developing Applications with Cross Data Center Replication

Learn about the architechture and power of creating views and indexes in Couchbase.

View this webinar

NoSQL and Ad Targeting

We review XDCR architecture, strategies for replication, supported topologies, and replicating to external data sources.

View this webinar

Couchbase for Gaming

We review XDCR architecture, strategies for replication, supported topologies, and replicating to external data sources.

View this webinar
Featured webinars

Couchbase Server JCache Implementation

We review the core architecture, features, basic administration, monitoring, setup, and clusters.

View this webinar

Couchbase Server 3.0.2 Released

Learn about the power and flexibility of the Couchbase SDKs, the fundamentals of distributed applications, and some use cases.

View this webinar

Couchbase Server, Node.js, and Pure Storage

We cover the fundamentals of creating data models with Couchbase 3.0, including modeling, JSON strategies, and common key patterns.

View this webinar

Couchbase Server .NET SDK 2.0 GA

Learn about the architechture and power of creating views and indexes in Couchbase.

View this webinar

Open Source, Community, and NoSQL

We review XDCR architecture, strategies for replication, supported topologies, and replicating to external data sources.

View this webinar

Couchbase Server Node Lifecycle

We review XDCR architecture, strategies for replication, supported topologies, and replicating to external data sources.

View this webinar

Couchbase Server Ruby SDK 2.0 Dev Preview

We review XDCR architecture, strategies for replication, supported topologies, and replicating to external data sources.

View this webinar

Tunable Memory in Couchbase Server 3

We review XDCR architecture, strategies for replication, supported topologies, and replicating to external data sources.

View this webinar

Couchbase Server via JPA with Hibernate / EclipseLink

We review XDCR architecture, strategies for replication, supported topologies, and replicating to external data sources.

View this webinar

Couchbase Server Plugin for Elasticsearch 1.3

We review XDCR architecture, strategies for replication, supported topologies, and replicating to external data sources.

View this webinar

Couchbase Learning Services

The best way to learn advanced NoSQL application development and administration is in a structured learning environment, with practical hands-on labs taught by an expert.

Our lab-intensive training courses are the best in the NoSQL world, designed to build real proven skills that will help make your NoSQL database deployments smooth and successful.

Open-enrollment for classes is currently available in multiple cities.

Download

Read the developer guide and download the software to get started.