CenterEdge, a POS product provider for 500 global customers in the entertainment industry, began their NoSQL journey in 2012, when their SQL system crashed on Black Friday. After the load spike meltdown, the team determined that a cloud migration was the next step in their journey. They started by using Couchbase Server to address traffic upsurges — first as a cache and then moving into persistent storage and finally out of SQL altogether. By 2015, CenterEdge had become a beta customer for the latest version of Couchbase and have been at the forefront of N1QL users making operations and development easy in practice and transition. Today, CenterEdge relies on Couchbase for best-in-class analytics in a matter of milliseconds and is in the process of moving completely over to Couchbase from SQL.