User profile management is core to web and mobile applications. It enables online transactions, user preferences, user authentication, and more. But as the number of users, complexity of user profile data, and user experience expectations accelerate, relational database technology struggles to keep up with scalability, data flexibility, and performance requirements. That’s why major enterprises are turning to NoSQL – and to Couchbase Server in particular – to manage profiles for hundreds of millions of users.

What's hard for a relational database... ...is easy for Couchbase Server.

Serve profile data rapidly at the moment of interaction: Relational databases cannot deliver the speed required for real-time interaction

Thanks to its memory-centric architecture and integrated cache, Couchbase Server delivers  sub-millisecond responsiveness for real time performance

Accommodate fast changing data types and attributes: Due to their rigid schemas, relational databases cannot keep pace with new and changing data types

Couchbase Server’s document-oriented, JSON-based data model accommodates any kind of data and changes on the fly

Support growing customer base – millions to billions: Scaling a relational database is complex, expensive, and incurs system downtime

With its scale-out distributed architecture, Couchbase Server provides fast, affordable, “push-button” scalability with zero downtime


Customer Spotlight

Fortune 50 Company Uses NoSQL to Manage 1 Billion User Profiles

One of the world’s largest consumer electronics makers, a Fortune 50 company, manages 1 billion user profiles with a Couchbase Server deployment across multiple data centers globally. It’s the company’s #1 mission critical shared service that supports all of the company’s revenue-driving, customer facing channels and applications. The company evaluated both MongoDB and Cassandra, and decided to replace Oracle with Couchbase Server as part of a multi-phase process to achieve better performance at scale and faster, less complex cross data center replication (XDCR). They began by deploying Couchbase Server as the primary user profile data store, with Oracle as a backup. In successive phases, they will leverage Couchbase Server to speed and simplify XDCR and to replace Oracle as a backup.


Read the developer guide and download the software to get started.