Deliver a consistent, single view of your data with one platform

Managing a data storage layer that is fed or populated by other sources and deployed as a “single view” across many silos is challenging. Couchbase allows you to consolidate layers that traditionally required many different point solutions to work together, giving you the durability and reliability, as well as higher performance and scalability, to support an aggregate of data traffic previously distributed to multiple silos. With Couchbase, you can improve customer experience and operational visibility, and make it easier to migrate to new versions of applications and consolidate independent applications or lines of business.

Customer success spotlight

Comcast uses Couchbase under their Customer 360 solution to enable 61K users to deliver better support across its lines of business.

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61K users
to deliver better support

Equifax relies on Couchbase for their credit monitoring application, collecting and aggregating information on over 820M consumers and 91M businesses worldwide.

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820M consumers
91M businesses

All in-memory storage in the LinkedIn datacenter is done by Couchbase to provide a single view into all real-time tooling.

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Provide a single view
into all real-time tooling

Why Couchbase NoSQL for your Customer 360 solution

Scale: Easier, more affordable scalability

Couchbase’s network-centric architecture with a high-performance replication backbone allows the database to be easily extended while maintaining performance at scale. Capture and consolidate application data across all channels in real time to create a single view of your data. Easily add new features and microservices on top of a flexible and scalable data platform. Unlike relational databases like Oracle and MySQL, with Couchbase you can meet any demand and linearly scale easily and without disruption.

Flexibility: Integrate data from multiple sources

Easily integrate data sources, datasets, and applications to capture the data involved at each digital interaction across every channel, delivering an accurate, real-time single view of your data. Whether it’s from a CRM, mobile app, or e-commerce platform, Couchbase’s flexible JSON storage coupled with N1QL, full-text search, real-time analytics, and eventing services allows you to easily integrate all your data sources. Plus, migrate from relational systems with Talend and ODBC/JDBC drivers, and move data to and from with Spark and Kafka connectors.

Performance: Better performance and higher availability than any other database

While other NoSQL databases like MongoDB™ require a third-party cache – adding to both cost and complexity – Couchbase has a fully integrated read-through and write-through caching layer. Couchbase’s memory- and network-centric architecture consistently delivers the sub-millisecond responsiveness that today’s users expect.

Availability: Built-in high availability and disaster recovery

Couchbase provides five-nines availability with built-in high availability and flexible cross data center replication (XDCR) capabilities that supports disaster recovery and data locality requirements. Couchbase also supports network partitioning, allowing a device to continue to operate even if it partitions from the global network. With Couchbase, you have full control over the topology – unidirectional, bidirectional, or any configuration you need.

Mobile: Integrated mobile capabilities support omnichannel experiences

Couchbase is the only NoSQL database that supports interactions online, in store, or on the go. Couchbase Mobile extends Couchbase Server to the edge with an embedded NoSQL database (Couchbase Lite) and a web gateway (Sync Gateway).

Industry use cases & solutions


Couchbase powers omnichannel, personalized experiences for loyalty programs, customer service applications, and more across all channels.

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Travel & Hospitality

Power the user experience with flexible preferences, booking options, and recommendations, from the web to the mobile app.

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Provide end-to-end customer experience with apps like health activity logging, medical record management, and more.

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Financial Services

Get real-time data for a single view of your customer with apps that power portfolio management, fraud detection, insurance portals, and more.

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Media & Entertainment

Power your messenger app, social gaming, content catalogs, and more for a personalized customer experience.

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C360 reference architecture

A reference architecture built with the Couchbase shows a Customer 360 service that aggregates customer data and stores recommendations, user profiles, session and history data underneath a unified service layer.

Architecture Whitepaper

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