Why Nielsen Company’s Global Buy Platform relies on Couchbase

Darrell Pratt ofNielsen Presented at Couchbase SF 2013

Faced with the challenge of tracking sales of fast moving consumer goods and reporting those insights to their customers, Nielsen needed a backend solution that could store disaggregated user-generated data while at the same time providing extremely fast response times and low latency. In this session, Darrell will discuss the Nielsen Global Buy Platform technology architecture and why Couchbase NoSQL is essential to their business.