{"id":702,"date":"2026-01-20T00:17:10","date_gmt":"2026-01-20T08:17:10","guid":{"rendered":"https:\/\/www.couchbase.com\/\/what-is-big-data-analytics\/"},"modified":"2026-08-03T05:07:51","modified_gmt":"2026-08-03T12:07:51","slug":"what-is-big-data-analytics","status":"publish","type":"concepts","link":"https:\/\/www.couchbase.com\/pt\/resources\/concepts\/what-is-big-data-analytics\/","title":{"rendered":"O que \u00e9 a an\u00e1lise de Big Data?"},"content":{"rendered":"<div class=\"wp-block-group alignfull wp-block-hero is-layout-constrained wp-container-core-group-is-layout-f8f7ee75 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--2-xl);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--2-xl);padding-left:var(--wp--preset--spacing--lg)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0fd64a4d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--xl)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-bdca1ed4 wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<h1 id=\"h-what-is-big-data-analytics\" class=\"wp-block-heading has-heading-2-xl-font-size\">O que \u00e9 a an\u00e1lise de Big Data?<\/h1>\n\n\n\n<p class=\"has-large-font-size wp-block-paragraph\">A an\u00e1lise de Big Data permite que voc\u00ea colete e analise dados para informar decis\u00f5es comerciais cr\u00edticas<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--md)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.couchbase.com\/pt\/products\/analytics\/\" title=\"Usar o Couchbase Analytics\" target=\"_self\">Usar o Couchbase Analytics<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.couchbase.com\/pt\/resources\/concepts\/operational-analytics\/\" title=\"Saiba mais\" target=\"_self\">Saiba mais<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center hero__media-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<figure class=\"wp-block-image aligncenter size-full has-custom-border size-large hero__image\"><img decoding=\"async\" src=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/sites\/6\/2026\/07\/full-orange-star-4.png\" alt=\"\" class=\"wp-image-576\" style=\"border-top-left-radius:var(--wp--custom--border-radius--card);border-top-right-radius:var(--wp--custom--border-radius--card);border-bottom-left-radius:var(--wp--custom--border-radius--card);border-bottom-right-radius:var(--wp--custom--border-radius--card)\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-13ab9bce wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-bottom:var(--wp--preset--spacing--2-xl)\">\n<h2 id=\"h-overview-of-big-data-analytics\" class=\"wp-block-heading\">Vis\u00e3o geral da an\u00e1lise de Big Data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A an\u00e1lise de Big Data utiliza t\u00e9cnicas anal\u00edticas avan\u00e7adas em volumes maci\u00e7os de dados complexos para obter percep\u00e7\u00f5es acion\u00e1veis que podem ajudar a reduzir os custos operacionais, aumentar a receita e melhorar o envolvimento do cliente em uma empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"padding-top:0\">Esta p\u00e1gina abordar\u00e1 o assunto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-what-is-big-data\" type=\"internal\" id=\"#h-what-is-big-data\" class=\"scrollToHash\">O que \u00e9 big data?<\/a><\/li>\n\n\n\n<li><a href=\"#h-types-of-big-data-analytics\" type=\"internal\" id=\"#h-types-of-big-data-analytics\" class=\"scrollToHash\">Tipos de an\u00e1lise de Big Data<\/a><\/li>\n\n\n\n<li><a href=\"#h-benefits-of-big-data-analytics\" type=\"internal\" id=\"#h-benefits-of-big-data-analytics\" class=\"scrollToHash\">Benef\u00edcios da an\u00e1lise de big data<\/a><\/li>\n\n\n\n<li><a href=\"#h-use-cases-for-big-data-analytics\" type=\"internal\" id=\"#h-use-cases-for-big-data-analytics\" class=\"scrollToHash\">Casos de uso para an\u00e1lise de Big Data<\/a><\/li>\n\n\n\n<li><a href=\"#h-challenges-with-big-data-analytics\" type=\"internal\" id=\"#h-challenges-with-big-data-analytics\" class=\"scrollToHash\">Desafios da an\u00e1lise de Big Data<\/a><\/li>\n\n\n\n<li><a href=\"#h-big-data-analytics-tools\" type=\"internal\" id=\"#h-big-data-analytics-tools\" class=\"scrollToHash\">Ferramentas de an\u00e1lise de Big Data<\/a><\/li>\n\n\n\n<li><a href=\"#h-how-couchbase-helps-with-big-data-analytics\" type=\"internal\" id=\"#h-how-couchbase-helps-with-big-data-analytics\" class=\"scrollToHash\">Como o Couchbase ajuda na an\u00e1lise de Big Data<\/a><\/li>\n\n\n\n<li><a href=\"#h-conclusion\" type=\"internal\" id=\"#h-conclusion\" class=\"scrollToHash\">Conclus\u00e3o<\/a><\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-what-is-big-data\" class=\"wp-block-heading\">O que \u00e9 big data?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O termo \"<a href=\"https:\/\/en.wikipedia.org\/wiki\/Big_data\">big data<\/a>\" refere-se \u00e0 coleta e ao processamento de grandes quantidades de dados diversos que podem ser estruturados, semiestruturados ou n\u00e3o estruturados e, em muitos casos, uma combina\u00e7\u00e3o dos tr\u00eas tipos. Normalmente, as organiza\u00e7\u00f5es coletam os dados de fontes internas, como sistemas operacionais de neg\u00f3cios, e fontes externas, como not\u00edcias, clima e m\u00eddia social. Devido \u00e0 sua diversidade e ao seu volume, o big data traz consigo uma complexidade inerente.<\/p>\n\n\n\n<h2 id=\"h-types-of-big-data-analytics\" class=\"wp-block-heading\">Tipos de an\u00e1lise de Big Data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ao examinar o big data usando t\u00e9cnicas estat\u00edsticas, tend\u00eancias, padr\u00f5es e correla\u00e7\u00f5es, voc\u00ea pode descobrir insights que ajudam sua organiza\u00e7\u00e3o a tomar decis\u00f5es de neg\u00f3cios bem informadas. Os algoritmos de aprendizado de m\u00e1quina podem aproveitar ainda mais os insights para prever resultados prov\u00e1veis e recomendar o que fazer em seguida. Embora existam muitas maneiras de usar a an\u00e1lise de Big Data, em geral, voc\u00ea pode aproveit\u00e1-la de quatro maneiras:<\/p>\n\n\n\n<h3 id=\"h-descriptive-analytics\" class=\"wp-block-heading\">An\u00e1lise descritiva<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A an\u00e1lise descritiva determina \"<span>o que aconteceu<\/span>\", medindo as finan\u00e7as, a produ\u00e7\u00e3o e as vendas. Determinar \"<span>o que aconteceu<\/span>\" \u00e9 normalmente a primeira etapa de uma an\u00e1lise de Big Data mais ampla. Depois que a an\u00e1lise descritiva identifica as tend\u00eancias, voc\u00ea pode usar outros tipos de an\u00e1lise para discernir as causas e recomendar a a\u00e7\u00e3o apropriada.<\/p>\n\n\n\n<h3 id=\"h-diagnostic-analytics\" class=\"wp-block-heading\">An\u00e1lise de diagn\u00f3stico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A an\u00e1lise de diagn\u00f3stico se esfor\u00e7a para determinar \"<span>por que isso aconteceu<\/span>ou seja, se h\u00e1 alguma rela\u00e7\u00e3o causal nos dados a partir de insights descobertos pela an\u00e1lise descritiva.<\/p>\n\n\n\n<h3 id=\"h-predictive-analytics\" class=\"wp-block-heading\">An\u00e1lise preditiva<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As t\u00e9cnicas de an\u00e1lise preditiva utilizam algoritmos de aprendizado de m\u00e1quina e modelagem estat\u00edstica em dados hist\u00f3ricos e em tempo real para determinar \"<span>O que acontecer\u00e1 em seguida<\/span>O termo \"comportamento\" significa os resultados ou comportamentos mais prov\u00e1veis em uma determinada situa\u00e7\u00e3o ou condi\u00e7\u00e3o.<\/p>\n\n\n\n<h3 id=\"h-prescriptive-analytics\" class=\"wp-block-heading\">An\u00e1lise prescritiva<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A an\u00e1lise prescritiva usa algoritmos de simula\u00e7\u00e3o complexos para determinar \"<span>Qual \u00e9 a pr\u00f3xima melhor a\u00e7\u00e3o?<\/span>\" com base nos resultados da an\u00e1lise descritiva e preditiva. O ideal \u00e9 que a an\u00e1lise prescritiva produza recomenda\u00e7\u00f5es para otimiza\u00e7\u00e3o dos neg\u00f3cios.<\/p>\n\n\n\n<h2 id=\"h-benefits-of-big-data-analytics\" class=\"wp-block-heading\">Benef\u00edcios da an\u00e1lise de big data\n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os insights da an\u00e1lise de Big Data podem permitir que uma organiza\u00e7\u00e3o interaja melhor com seus clientes, ofere\u00e7a servi\u00e7os mais personalizados, forne\u00e7a produtos melhores e, por fim, seja mais competitiva e bem-sucedida. Alguns dos benef\u00edcios do uso da an\u00e1lise de Big Data incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compreens\u00e3o e uso de tend\u00eancias hist\u00f3ricas para prever resultados futuros para a tomada de decis\u00f5es estrat\u00e9gicas<\/li>\n\n\n\n<li>Otimizar os processos de neg\u00f3cios e torn\u00e1-los mais eficientes para reduzir os custos<\/li>\n\n\n\n<li>Engajar melhor os clientes, compreendendo suas caracter\u00edsticas, prefer\u00eancias e sentimentos para obter ofertas e recomenda\u00e7\u00f5es mais personalizadas<\/li>\n\n\n\n<li>Reduzir os riscos corporativos por meio de uma maior conscientiza\u00e7\u00e3o das opera\u00e7\u00f5es comerciais<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-use-cases-for-big-data-analytics\" class=\"wp-block-heading\">Casos de uso para an\u00e1lise de Big Data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Devido \u00e0 sua capacidade de determinar tend\u00eancias hist\u00f3ricas e fornecer recomenda\u00e7\u00f5es com base na consci\u00eancia situacional, a an\u00e1lise de Big Data tem um valor extraordin\u00e1rio para organiza\u00e7\u00f5es de qualquer porte em qualquer setor, mas especialmente para empresas maiores com enormes pegadas de dados. Alguns casos de uso pr\u00e1tico da an\u00e1lise de Big Data incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Varejistas usam big data para fornecer recomenda\u00e7\u00f5es hiperpersonalizadas<\/li>\n\n\n\n<li>Empresas de manufatura que monitoram a cadeia de suprimentos ou as opera\u00e7\u00f5es de montagem para prever falhas ou interrup\u00e7\u00f5es antes que elas ocorram, evitando paralisa\u00e7\u00f5es dispendiosas<\/li>\n\n\n\n<li>Empresas de servi\u00e7os p\u00fablicos que executam dados de sensores em tempo real por meio de modelos de aprendizado de m\u00e1quina para identificar problemas e ajustar as opera\u00e7\u00f5es em tempo real<\/li>\n\n\n\n<li>Empresas de bens de consumo que monitoram a m\u00eddia social em busca de sentimentos em rela\u00e7\u00e3o a seus produtos para informar campanhas de marketing e direcionamento de produtos<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Esses s\u00e3o apenas alguns exemplos de como voc\u00ea pode usar insights acion\u00e1veis para reduzir os custos operacionais, aumentar a receita e melhorar o envolvimento do cliente em uma empresa.<\/p>\n\n\n\n<h2 id=\"h-challenges-with-big-data-analytics\" class=\"wp-block-heading\">Desafios da an\u00e1lise de Big Data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Por envolver volumes imensos de dados em v\u00e1rios formatos, a an\u00e1lise de Big Data traz uma complexidade significativa e desafios espec\u00edficos que uma organiza\u00e7\u00e3o deve considerar, inclusive a pontualidade, a acessibilidade dos dados e a escolha da abordagem correta para os objetivos. Tenha esses desafios em mente ao planejar iniciativas de an\u00e1lise de Big Data para a sua organiza\u00e7\u00e3o:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Muito tempo para o insight <\/strong><br>\nObter insights operacionais o mais r\u00e1pido poss\u00edvel \u00e9 o objetivo final de qualquer esfor\u00e7o de an\u00e1lise. No entanto, a an\u00e1lise de Big Data normalmente envolve a c\u00f3pia de dados de fontes diferentes e o carregamento em um sistema anal\u00edtico usando <a href=\"https:\/\/en.wikipedia.org\/wiki\/Extract,_transform,_load\">ETL<\/a> processos que levam tempo - quanto mais dados voc\u00ea tem, mais tempo leva. Por esse motivo, a an\u00e1lise n\u00e3o pode come\u00e7ar at\u00e9 que todos os dados tenham sido transferidos para o sistema anal\u00edtico e verificados, o que torna quase imposs\u00edvel obter informa\u00e7\u00f5es em tempo real. Embora as atualiza\u00e7\u00f5es ap\u00f3s um carregamento inicial possam ser incrementais, elas ainda incorrem em atrasos \u00e0 medida que as altera\u00e7\u00f5es se propagam dos sistemas de origem para o sistema anal\u00edtico, diminuindo o tempo de obten\u00e7\u00e3o de informa\u00e7\u00f5es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Organiza\u00e7\u00e3o e qualidade dos dados<\/strong><br>\nOs Big Data devem ser armazenados e organizados de forma que sejam facilmente acess\u00edveis. Como envolvem grandes volumes de dados em v\u00e1rios formatos de diversas fontes, as organiza\u00e7\u00f5es precisam investir tempo, esfor\u00e7o e recursos significativos para implementar o gerenciamento da qualidade dos dados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Seguran\u00e7a e privacidade de dados<\/strong><br>\nOs sistemas de Big Data podem apresentar problemas de seguran\u00e7a e privacidade devido \u00e0 poss\u00edvel sensibilidade dos elementos de dados que cont\u00eam - e quanto maior o sistema, maior o desafio. O armazenamento e a transfer\u00eancia de dados devem ser criptografados e o acesso deve ser totalmente audit\u00e1vel e controlado por meio de credenciais de usu\u00e1rio, mas tamb\u00e9m \u00e9 preciso considerar como os dados s\u00e3o analisados. Por exemplo, talvez voc\u00ea queira analisar os dados dos pacientes em um sistema de sa\u00fade. Entretanto, as normas de privacidade podem exigir que voc\u00ea os torne an\u00f4nimos antes de copi\u00e1-los para outro local ou us\u00e1-los para an\u00e1lises avan\u00e7adas. A abordagem da seguran\u00e7a e da privacidade em um esfor\u00e7o de an\u00e1lise de Big Data pode ser complicada e demorada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Encontrar as tecnologias certas para a an\u00e1lise de Big Data<\/strong><br>\nAs tecnologias de armazenamento, processamento e an\u00e1lise de Big Data est\u00e3o dispon\u00edveis h\u00e1 anos, e h\u00e1 muitas op\u00e7\u00f5es e arquiteturas poss\u00edveis a serem empregadas. As organiza\u00e7\u00f5es devem determinar seus objetivos e encontrar as melhores tecnologias para sua infraestrutura, requisitos e n\u00edvel de especializa\u00e7\u00e3o. As organiza\u00e7\u00f5es devem considerar os requisitos futuros e garantir que a pilha de tecnologia escolhida possa evoluir de acordo com suas necessidades.<\/p>\n\n\n\n<h2 id=\"h-big-data-analytics-tools\" class=\"wp-block-heading\">Ferramentas de an\u00e1lise de Big Data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A an\u00e1lise de Big Data \u00e9 um processo apoiado por v\u00e1rias ferramentas que trabalham juntas para facilitar partes espec\u00edficas do processo de coleta, processamento, limpeza e an\u00e1lise de Big Data. Algumas tecnologias comuns incluem:<\/p>\n\n\n\n<h3 id=\"h-hadoop\" class=\"wp-block-heading\">Hadoop<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Hadoop \u00e9 uma estrutura de c\u00f3digo aberto criada com base no Google MapReduce. Ele foi projetado especificamente para armazenar e processar big data. Fundado em 2002, o Hadoop pode ser considerado o estadista mais antigo do cen\u00e1rio tecnol\u00f3gico de Big Data. A estrutura pode lidar com grandes quantidades de dados estruturados e n\u00e3o estruturados, mas pode ser lenta em compara\u00e7\u00e3o com as tecnologias de Big Data mais recentes, como o Spark.<\/p>\n\n\n\n<h3 id=\"h-spark\" class=\"wp-block-heading\">Fa\u00edsca<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Spark \u00e9 uma estrutura de computa\u00e7\u00e3o em cluster de c\u00f3digo aberto da Apache Foundation que fornece uma interface para programa\u00e7\u00e3o em clusters. O Spark pode lidar com processamento em lote e em fluxo para computa\u00e7\u00e3o r\u00e1pida e, em geral, \u00e9 mais r\u00e1pido que o Hadoop porque \u00e9 executado na mem\u00f3ria em vez de ler e gravar dados intermedi\u00e1rios em discos.<\/p>\n\n\n\n<h3 id=\"h-nosql-databases\" class=\"wp-block-heading\">Bancos de dados NoSQL<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os bancos de dados NoSQL s\u00e3o bancos de dados n\u00e3o relacionais que normalmente armazenam dados como documentos JSON, que s\u00e3o flex\u00edveis e sem esquema, o que os torna uma \u00f3tima op\u00e7\u00e3o para armazenar e processar big data bruto e n\u00e3o estruturado. Os bancos de dados NoSQL tamb\u00e9m s\u00e3o distribu\u00eddos, executados em clusters de n\u00f3s para garantir alta disponibilidade e toler\u00e2ncia a falhas. Alguns bancos de dados NoSQL suportam a execu\u00e7\u00e3o na mem\u00f3ria, o que torna os tempos de resposta das consultas excepcionalmente r\u00e1pidos.<\/p>\n\n\n\n<h3 id=\"h-kafka\" class=\"wp-block-heading\">Kafka<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Apache Kafka \u00e9 uma plataforma de streaming de eventos distribu\u00eddos de c\u00f3digo aberto que transmite dados de fontes do editor, como aplicativos da Web e m\u00f3veis, bancos de dados, logs, middleware orientado a mensagens e muito mais. O Kafka \u00e9 \u00fatil para streaming em tempo real e an\u00e1lise de big data.<\/p>\n\n\n\n<h3 id=\"h-machine-learning-tools\" class=\"wp-block-heading\">Ferramentas de aprendizado de m\u00e1quina<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em geral, os sistemas de an\u00e1lise de Big Data utilizam algoritmos de aprendizado de m\u00e1quina para prever resultados, fazer previs\u00f5es, fornecer recomenda\u00e7\u00f5es ou reconhecer padr\u00f5es nos dados. As ferramentas de aprendizado de m\u00e1quina geralmente v\u00eam acompanhadas de uma biblioteca de algoritmos que voc\u00ea pode usar para v\u00e1rias an\u00e1lises, e h\u00e1 muitas op\u00e7\u00f5es gratuitas e de c\u00f3digo aberto, como scikit-learn, PyTorch, TensorFlow, KNIME e outras.<\/p>\n\n\n\n<h3 id=\"h-data-visualization-and-business-intelligence-tools\" class=\"wp-block-heading\">Ferramentas de visualiza\u00e7\u00e3o de dados e business intelligence<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode comunicar os insights da an\u00e1lise de big data por meio de visualiza\u00e7\u00f5es de dados, como tabelas, gr\u00e1ficos, quadros e mapas. As ferramentas de visualiza\u00e7\u00e3o de dados e business intelligence representam os resultados das an\u00e1lises de forma sucinta, e muitas s\u00e3o especializadas na cria\u00e7\u00e3o de pain\u00e9is que monitoram os principais indicadores e fornecem alertas sobre problemas.<\/p>\n\n\n\n<h2 id=\"h-how-couchbase-helps-with-big-data-analytics\" class=\"wp-block-heading\">Como o Couchbase ajuda na an\u00e1lise de Big Data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.couchbase.com\/pt\/products\/capella\/\">Couchbase Capella\u2122<\/a> \u00e9 um banco de dados distribu\u00eddo na nuvem que combina os pontos fortes dos bancos de dados relacionais, como transa\u00e7\u00f5es SQL e ACID, com a flexibilidade e a escala do JSON.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Capella oferece recursos de v\u00e1rios modelos, como processamento na mem\u00f3ria para aumentar a velocidade, replica\u00e7\u00e3o autom\u00e1tica de dados para alta disponibilidade e failover, pesquisa de texto completo integrada para adicionar pesquisa a aplicativos e eventos para acionar a\u00e7\u00f5es com base em altera\u00e7\u00f5es nos dados. Ele ainda vem com um assistente de codifica\u00e7\u00e3o baseado em IA chamado <a class=\"aspect-ratio-modal content-link\" href=\"https:\/\/youtu.be\/ldVRElRSswU?feature=shared\">Capella iQ<\/a> para ajudar na elabora\u00e7\u00e3o de consultas e na manipula\u00e7\u00e3o de dados, facilitando a ado\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gra\u00e7as ao seu modelo de armazenamento de documentos JSON e \u00e0 arquitetura que prioriza a mem\u00f3ria, o Capella \u00e9 ideal para sistemas de an\u00e1lise de Big Data, pois pode armazenar grandes quantidades de diversos dados semiestruturados e n\u00e3o estruturados e fazer consultas r\u00e1pidas aos dados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Capella tamb\u00e9m pode trabalhar nativamente com outras ferramentas de an\u00e1lise de big data usando conectores para <a href=\"https:\/\/docs.couchbase.com\/spark-connector\/current\/index.html\">Fa\u00edsca<\/a>, <a href=\"https:\/\/docs.couchbase.com\/kafka-connector\/current\/index.html\">Kafka<\/a>e <a href=\"https:\/\/docs.couchbase.com\/tableau-connector\/current\/index.html\">Tableau<\/a> para visualiza\u00e7\u00e3o de dados, permitindo que uma organiza\u00e7\u00e3o crie pipelines de dados anal\u00edticos altamente dimension\u00e1veis e eficientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O melhor de tudo \u00e9 que o Capella inclui <a href=\"https:\/\/www.couchbase.com\/pt\/products\/analytics\/\">an\u00e1lises<\/a>A Capella, Inc., oferece um servi\u00e7o que permite a an\u00e1lise de dados operacionais sem a necessidade de mov\u00ea-los por meio de processos demorados de ETL. Ao eliminar a necessidade de copiar dados operacionais antes de analis\u00e1-los, o servi\u00e7o de an\u00e1lise permite a an\u00e1lise quase em tempo real, e o servi\u00e7o pode ingerir, consolidar e analisar dados JSON de clusters Capella, AWS S3 e Azure Blob Storage.<\/p>\n\n\n\n<h2 id=\"h-conclusion\" class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A an\u00e1lise de Big Data promete possibilitar uma organiza\u00e7\u00e3o mais eficiente, competitiva e centrada no cliente por meio de sua capacidade de descobrir \u00e1reas problem\u00e1ticas, fornecer recomenda\u00e7\u00f5es para melhorias e prever comportamentos prov\u00e1veis que podem informar o envolvimento do consumidor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Saiba como a Domino's cria campanhas de marketing personalizadas com an\u00e1lise unificada em tempo real usando o Couchbase neste <a href=\"https:\/\/www.couchbase.com\/pt\/customers\/dominos\/\">estudo de caso de cliente<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E n\u00e3o se esque\u00e7a de <a href=\"https:\/\/cloud.couchbase.com\/sign-up\">experimente o Couchbase Capella GR\u00c1TIS<\/a> e d\u00ea uma olhada em nosso <a href=\"https:\/\/www.couchbase.com\/pt\/resources\/concepts\/\">Centro de Conceitos<\/a> para saber mais sobre outros t\u00f3picos relacionados \u00e0 an\u00e1lise.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull wp-custom-prefooter has-peach-background-color has-background is-layout-constrained wp-container-core-group-is-layout-79fd8b51 wp-block-group-is-layout-constrained\" style=\"margin-top:0\">\n<div class=\"wp-block-group wp-custom-prefooter__inner is-layout-constrained wp-container-core-group-is-layout-32cc56da wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-a91057ef wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" 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Deixe-nos ajudar.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:auto\">\n<div class=\"wp-block-button is-style-outline is-style-outline--4\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.couchbase.com\/pt\/contact\/\" title=\"Saiba mais\">Entre em contato conosco<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What Is Big Data Analytics? Big data analytics allows you to collect and analyze data to inform critical business decisions Overview of big data analytics Big data analytics uses advanced analytic techniques on massive volumes of complex data to gain actionable insights that can help reduce operating costs, increase revenue, and improve customer engagement within [&hellip;]<\/p>\n","protected":false},"author":73510,"featured_media":0,"menu_order":0,"template":"page-no-prefooter","meta":{"_acf_changed":false,"inline_featured_image":false,"_acf":"","footnotes":""},"couchbase_category":[22,23,24,25,19],"class_list":["post-702","concepts","type-concepts","status-publish","hentry","couchbase_category-analytics-use-case","couchbase_category-analytics-product-key-feature","couchbase_category-bi-analyst","couchbase_category-business-value","couchbase_category-technology-software-saas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Is Big Data Analytics? 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