Press Release

NorthScale (now Couchbase) Wins Three Awards at Under the Radar Cloud Conference, Including Best in Show

April 19, 2010
Elastic Data Technology Leader Also Wins Audience Choice and Judges’ Choice Awards

MOUNTAIN VIEW, Calif. – April 19, 2010 – NorthScale, Inc., the leading provider of elastic data infrastructure software, today announced the company was named “Best in Show” at the 2010 Under the Radar: Commercializing the Cloud. James Phillips, NorthScale co-founder and chief strategy officer, presented to a panel of judges and an audience of several hundred technology insiders, both of which also selected NorthScale as the winner in the Data 2.0 category. NorthScale’s award-winning presentation can be found here.


“Under the Radar attracts the technology industry’s ‘A crowd’ and we congratulate NorthScale on the outstanding achievement of being named Best in Show by these technology aficianados,” said Debbie Landa, CEO and president of Dealmaker Media, the conference organizer. “This year’s Under the Radar: Cloud was a smashing success, with more than 350 technology leaders attending to watch more than 30 innovative companies that were hand-picked to tell their stories and showcase their technology. All of these companies are to be congratulated.”


“We are thrilled to be recognized as one of the leading innovators in cloud computing, and honored to be one of this year’s top winners,” said James Phillips. “NorthScale is investing heavily to remove one of the few remaining barriers to widespread adoption of the cloud within enterprise data centers (so-called private clouds). Our elastic data caching and database management technology mirrors what was built by Amazon and Google to enable their public cloud offerings, but is packaged, tested and supported to meet enterprise standards for deployment in the data centers of Global 2000 companies.”


About NorthScale

NorthScale, Inc., the elastic data infrastructure software company, is in production behind some of the world’s busiest web applicationsis in production behind some of the world’s busiest web applications, including popular social games by Zynga, played by millions of users daily. It provides a shared data management platform for NHN, Korea’s largest web application operator with nearly 70 million unique users. Equally at home serving small web applications, NorthScale operates the memcached service behind the Heroku Cloud Platform, where hundreds of applications benefit from the secure multi-tenant capabilities of NorthScale servers. Founded in 2009 by leaders of the memcached open source project and headquartered in Mountain View, Calif., NorthScale is a privately held company funded by Accel Partners and North Bridge Venture Partners.


About Under the Radar

Under the Radar is a one-day showcase of 32 hand-selected disruptive companies in one sector; it takes a hands-on look at the true innovators fueling an explosion of emerging technology and new business opportunities. Each company has 6 minutes to pitch their product to a panel of active industry experts, along with an audience of early adopter technology insiders. 54% of presenting companies have gone on to raise funding or be acquired after presenting at Under the Radar. Alumni include LinkedIn, AdMob, Flickr, Loopt, Userplane, Kaboodle, 3Tera and more.

About Couchbase

Couchbase's mission is to be the data platform that revolutionizes digital innovation. To make this possible, Couchbase created the world's first Engagement Database to help deliver ever-richer and ever more personalized customer and employee experiences. Built with the most powerful NoSQL technology, the Couchbase Data Platform was architected on top of an open source foundation for the massively interactive enterprise. Our geo-distributed Engagement Database provides unmatched developer agility and manageability, as well as unparalleled performance at any scale, from any cloud to the edge.

Couchbase has become pervasive in our everyday lives; our customers include industry leaders Amadeus, AT&T, BD (Becton, Dickinson and Company), Carrefour, Cisco, Comcast, Disney, DreamWorks Animation, eBay, Marriott, Neiman Marcus, Tesco, Tommy Hilfiger, United, Verizon, Wells Fargo, as well as hundreds of other household names. For more information, visit


Press Contact

Christina Knittel
(775) 209-2461

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