Press Release

NorthScale (now Couchbase) Named an Innovative Company to Watch by Leading Market Research Firm

October 04, 2010
Recognition comes as company reaches 30,000 download milestone of its elastic data management software

MOUNTAIN VIEW, Calif. – October 4, 2010 – NorthScale, the company behind the Membase NoSQL database, today announced that it has been named an IDC Innovative Company to Watch Under $100M in the application development market. This achievement recognizes elastic data management software as a driver of change in application development today, helping companies improve the scalability and performance of web-based applications and cloud computing environments with innovative NoSQL database technology.


Since launching in March, NorthScale has hit all critical milestones to deliver a NoSQL database, Membase Server, that is simple to use, extremely fast, and highly elastic -  with predictability low latency that ensures applications are never kept waiting for data. Launched in June 2010 as an open source project with co-sponsors Zynga and Korea-based NHN, Membase is the database behind FarmVille, managing 500,000 operations per second.


“We’ve seen a marked increase in the interest and uptake of Membase, and IDC’s recognition underscores the importance of this new class of ‘scale-out’ data management technology,”said Bob Wiederhold, president and CEO, NorthScale. “Judging by heightened demand in the marketplace, customers with interactive web applications are clearly looking for alternatives to complement their relational database solutions, and Membase is well-positioned to meet that need.”


About NorthScale

NorthScale, Inc., the leading provider of elastic data management software, provides products that enable customers to dramatically lower costs while simultaneously improving the scalability and performance of their web applications. Membase is behind some of the world’s busiest web applications, including popular social games by Zynga, played by millions of users daily. It provides a shared data management platform for NHN, Korea’s largest web application operator with nearly 70 million unique users. Equally at home serving small web applications, NorthScale operates the memcached service behind the Heroku Cloud Platform, where more than a thousand applications benefit from its secure multi-tenant capabilities. Founded in 2009 and headquartered in Mountain View, Calif., NorthScale is a privately held company funded by Accel Partners, Mayfield Fund and North Bridge Venture Partners.


About IDC’s Innovative Companies Under $100M to Watch

IDC’s “Innovative Companies Under $100M to Watch” reports are a qualitative evaluation of a set of vendors within a specific market – they are not a stack ranking nor do they represent an exhaustive evaluation of all companies in a segment or a comparative ranking of the companies in the report. IDC solicited entries from vendors of less than $100 million that exemplify specific key trends (selected by analysts) that are driving change in a specific software market. Vendors then submitted case studies that exemplified one of the trends used as the basis for the award. These case studies were evaluated individually and independently by related market analysts across several pre-determined criteria. The teams then met to review the scores. The case studies submitted for review had to demonstrate that the technology was available, able to be implemented and provided real-world benefits to the customer.

About Couchbase

Couchbase's mission is to be the data platform that revolutionizes digital innovation. To make this possible, Couchbase created the world's first Engagement Database to help deliver ever-richer and ever more personalized customer and employee experiences. Built with the most powerful NoSQL technology, the Couchbase Data Platform was architected on top of an open source foundation for the massively interactive enterprise. Our geo-distributed Engagement Database provides unmatched developer agility and manageability, as well as unparalleled performance at any scale, from any cloud to the edge.

Couchbase has become pervasive in our everyday lives; our customers include industry leaders Amadeus, AT&T, BD (Becton, Dickinson and Company), Carrefour, Cisco, Comcast, Disney, DreamWorks Animation, eBay, Marriott, Neiman Marcus, Tesco, Tommy Hilfiger, United, Verizon, Wells Fargo, as well as hundreds of other household names. For more information, visit


Press Contact

Christina Knittel
(775) 209-2461

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