MOUNTAIN VIEW, Calif., May 14, 2018 — Couchbase, Inc., creator of the world’s first Engagement Database, announced today that CRN®, a brand of The Channel Company, has named Lauren Duda, Senior Director, WW Partner Marketing and Development, to its prestigious 2018 Women of the Channel list. The executives who comprise this annual list span the IT channel, representing vendors, distributors, solution providers and other organizations that figure prominently in the channel ecosystem. Each is recognized for her outstanding leadership, vision and unique role in driving channel growth and innovation.
CRN editors select the Women of the Channel honorees based on their professional accomplishments, demonstrated expertise and ongoing dedication to the IT channel.
At Couchbase, Duda is responsible for defining and developing the company’s global partner marketing and development strategy, as well as driving strategy and execution of Couchbase’s new global partner program, PartnerEngage. The new program offers participants the opportunity to join a growing ecosystem of more than 150 partners and receive the tools, training and support needed to meet the increasing data needs and complexity of a growing $40 billion database market. Duda also leads engagement for strategic partners, coordinating joint marketing programs to drive demand for Couchbase’s solutions.
With 20 years in the channel, Lauren has extensive experience prior to joining Couchbase. She drove efforts for successful channel programs as the Director of Global Channel Marketing for Adaptive Insights, Director of Channel Marketing at Citrix Online, Manager of Global Channel and Alliances Marketing at Symantec and several other roles focused on driving value through partnerships.
“This accomplished group of leaders is steadily guiding the IT channel into a prosperous new era of services-led business models and deep, strategic partnerships,” said Bob Skelley, CEO of The Channel Company. “CRN’s 2018 Women of the Channel list honors executives who are driving channel progress through a number of achievements—exemplary partner programs, innovative product development and marketing, effective team-building, visionary leadership and accelerated sales growth—as well as advocacy for the next generation of women channel executives.”
“We’re thrilled that Lauren has been honored as one of CRN’s 2018 Women of the Channel,” said Matt McDonough, Vice President of Business Development at Couchbase. “Her expertise and leadership was instrumental throughout the launch of PartnerEngage, and has been essential in the advancements of our strategic partnerships. Couchbase is committed to growing our partner ecosystem and expanding the adoption of engagement database technology, and Lauren is a driving force behind that vision.”
The 2018 Women of the Channel list will be featured in the June issue of CRN Magazine and online at www.CRN.com/wotc.
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@TheChannelCo names @Couchbase’s Lauren Duda (@svzrth) to @CRN 2018 Women of the Channel list #WOTC18 www.CRN.com/wotc.
About the Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelco.com
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Christina Rohall Knittel
Couchbase Corporate Communications