DEVOPSdigest featured a 2023 prediction from Couchbase CTO Ravi Mayuram. He believes 2023 will be the year cost-efficiency is officially built into the tools of today's modern tech stack. In light of today's market volatility and spikes in inflation, more companies are reevaluating their technology stack. Increasingly, we will start to see more vendors bake cost-efficiency into their solutions as a way to offer a competitive advantage. This shift will drive more vendors to ensure their offerings optimize costs for customers while enabling increased productivity. Technology has the ability to impact business cost optimization and for vendors today, adaptability is key – especially in this changing business environment. Technology providers who can understand sudden market shifts and continue to provide innovative, yet cost-saving solutions will come out on top.