{"id":2734,"date":"2026-04-24T00:58:54","date_gmt":"2026-04-24T07:58:54","guid":{"rendered":"https:\/\/www.couchbase.com\/com-2026\/use-cases-smart-personalization\/"},"modified":"2026-10-14T12:49:30","modified_gmt":"2026-10-14T19:49:30","slug":"use-cases-smart-personalization","status":"publish","type":"page","link":"https:\/\/www.couchbase.com\/it\/use-cases\/smart-personalization\/","title":{"rendered":"Personalization Use Case"},"content":{"rendered":"<div class=\"wp-block-group alignfull wp-block-hero has-peach-background-color has-background is-layout-constrained wp-container-core-group-is-layout-3838c6e4 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--2-xl);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--2-xl);padding-left:var(--wp--preset--spacing--lg)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-0fd64a4d wp-block-columns-is-layout-flex\" style=\"padding-bottom:var(--wp--preset--spacing--xl)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-bdca1ed4 wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p class=\"wp-paragraph is-style-eyebrow has-black-color has-text-color has-body-large-font-size wp-block-paragraph\">CASO D'USO<\/p>\n\n\n\n<h1 id=\"h-ai-powered-personalization-use-cases\" class=\"wp-block-heading has-heading-2-xl-font-size\">Casi d'uso della personalizzazione alimentata dall'intelligenza artificiale<\/h1>\n\n\n\n<p class=\"has-body-large-font-size wp-block-paragraph\">Couchbase consente una personalizzazione AI e enterprise-ready, combinando prestazioni in tempo reale con la flessibilit\u00e0 dei profili basati su JSON. Costruito per la scala, Couchbase consente agli sviluppatori di integrare GenAI, ricerca vettoriale e contesto dinamico per offrire esperienze iper-personalizzate in ogni touchpoint del cliente.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--md)\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.couchbase.com\/it\/blog\/choosing-the-right-query-language-sql-vs-mongo\/\" title=\"Perch\u00e9 JSON?\" target=\"_self\">Perch\u00e9 JSON?<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center hero__media-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<section class=\"wp-block-couchbase-com-2026-carousel alignfull splide is-style-cta-banner-carousel\" data-splide=\"{&quot;autoplay&quot;:true,&quot;interval&quot;:7000,&quot;arrows&quot;:false}\"><div class=\"splide__track\"><ul class=\"splide__list\">\n<li class=\"wp-block-couchbase-com-2026-carousel-slide splide__slide\">\n<div class=\"wp-block-columns cta-banner has-black-background-color has-background is-layout-flex wp-container-core-columns-is-layout-d7321b65 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column cta-banner__image-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"122\" src=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Home-2-300x122.png\" alt=\"\" class=\"wp-image-11411\" srcset=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Home-2-300x122.png 300w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Home-2-1024x415.png 1024w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Home-2-768x311.png 768w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Home-2-1536x623.png 1536w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Home-2-18x7.png 18w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Home-2.png 1914w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7f6d387f wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--lg);padding-right:var(--wp--preset--spacing--xl);padding-bottom:var(--wp--preset--spacing--lg);padding-left:var(--wp--preset--spacing--xl)\">\n<div class=\"wp-block-column cta-banner__text is-vertical is-nowrap is-layout-flex wp-container-core-column-is-layout-baa6f4c7 wp-block-column-is-layout-flex\">\n<p class=\"is-style-eyebrow has-white-color has-text-color has-small-font-size wp-block-paragraph\">PAGINA WEB<\/p>\n\n\n\n<h2 id=\"h-use-our-ai-powered-coding-assistant-to-create-json-data-use-vector-search-for-ai-powered-apps\" class=\"wp-block-heading has-white-color has-text-color has-heading-xl-font-size\">Utilizzate il nostro assistente di codifica AI per creare dati JSON, utilizzate la ricerca vettoriale per le app AI<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center cta-banner__cta is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-medium\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.couchbase.com\/it\/ai-cloud-services\/\">Imparare come<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n<\/ul><\/div><\/section>\n\n\n\n<section class=\"wp-block-group alignfull wp-block-card-group has-white-background-color has-background is-layout-constrained wp-container-core-group-is-layout-65d06f28 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--2-xl);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--2-xl);padding-left:var(--wp--preset--spacing--lg)\">\n<section class=\"wp-block-group wp-block-leading-content is-layout-constrained wp-container-core-group-is-layout-b429f6ad wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--sm);padding-left:var(--wp--preset--spacing--sm)\">\n<p class=\"has-text-align-center is-style-eyebrow has-black-color has-text-color has-link-color wp-elements-1 wp-block-paragraph\">PERCH\u00c9 LA BASE DEL DIVANO<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-black-color has-text-color has-link-color has-heading-2-xl-font-size wp-elements-2\" id=\"h-json-is-ideal-for-enterprise-ready-ai-powered-personalization\">JSON \u00e8 ideale per la personalizzazione enterprise-ready e AI-powered<\/h2>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color has-link-color has-body-large-font-size wp-elements-3 wp-block-paragraph\">Couchbase alimenta miliardi di profili di account che possono essere iper-personalizzati aggiungendo interazioni GenAI. JSON \u00e8 il formato scalabile perfetto per l'IA, perch\u00e9 gli sviluppatori possono raccogliere gli attributi del profilo, memorizzare i prompt LLM e archiviare i log delle interazioni con gli LLM: \u00e8 l'ideale per le iniziative di personalizzazione dell'IA a livello aziendale che richiedono flessibilit\u00e0 e prestazioni in tempo reale.<\/p>\n<\/section>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1e498b17 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group wp-custom-card is-full-height has-black-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-ba21e338 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--lg);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--lg);padding-left:var(--wp--preset--spacing--lg)\"><div class=\"is-size-large wp-elements-4 wp-block-couchbase-com-2026-icon has-text-color has-white-color\"><svg viewbox=\"3 5 36 32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"currentColor\" aria-hidden=\"true\" focusable=\"false\"><g>\n\t<path d=\"M21.5,13.2c1.1,0,2.1-0.4,2.9-1.2s1.2-1.8,1.2-2.9S25.1,7,24.3,6.2C23.6,5.4,22.6,5,21.5,5s-2.1,0.4-2.9,1.2   C17.8,7,17.4,8,17.4,9.1s0.4,2.1,1.2,2.9C19.4,12.8,20.3,13.2,21.5,13.2z M19.9,7.6C20.4,7.2,20.8,7,21.4,7s1.1,0.2,1.5,0.6   s0.6,0.9,0.6,1.5s-0.2,1.1-0.6,1.5s-0.9,0.6-1.5,0.6s-1.1-0.2-1.5-0.6s-0.6-0.9-0.6-1.5S19.5,8,19.9,7.6z\"><\/path>\n\t<path d=\"M16,21.1h10.9c0.5,0,0.9-0.2,1.2-0.5c0.3-0.3,0.5-0.8,0.5-1.2v-0.9c0-1-0.4-2.5-2.2-3.6c-1.3-0.8-3-1.2-5-1.2   s-3.7,0.4-5,1.2c-1.8,1.1-2.2,2.5-2.2,3.6v0.9c0,0.5,0.2,0.9,0.5,1.2C15.1,20.9,15.5,21.1,16,21.1L16,21.1z M16.2,18.5   c0-0.5,0.1-1.2,1.2-1.9c1-0.6,2.3-0.9,4-0.9s3,0.3,4,0.9c1.1,0.7,1.2,1.4,1.2,1.9v0.7H16.2C16.2,19.2,16.2,18.5,16.2,18.5z\"><\/path>\n\t<path d=\"M14,21H6.4v7.7H14C14,28.6,14,21,14,21z M11.9,26.5H8.5v-3.4h3.4C11.9,23.1,11.9,26.5,11.9,26.5z\"><\/path>\n\t<path d=\"M15.4,30.8c-1.3-0.8-3-1.2-5-1.2s-3.7,0.4-5,1.2c-1.8,1.1-2.2,2.5-2.2,3.6v0.9c0,0.5,0.2,0.9,0.5,1.2   S4.5,37,5,37h10.9c0.5,0,0.9-0.2,1.2-0.5c0.3-0.3,0.5-0.8,0.5-1.2v-0.9C17.6,33.3,17.2,31.9,15.4,30.8L15.4,30.8z M15.6,35H5.2   v-0.7c0-0.5,0.1-1.2,1.2-1.9c1-0.6,2.3-0.9,4-0.9s3,0.3,4,0.9c1.1,0.7,1.2,1.4,1.2,1.9V35z\"><\/path>\n\t<path d=\"M36.9,28.6l-5.4-9l-5.2,9H36.9z M31.5,23.8l1.6,2.7H30C30,26.5,31.5,23.8,31.5,23.8z\"><\/path>\n\t<path d=\"M36.6,30.8c-1.3-0.8-3-1.2-5-1.2s-3.7,0.4-5,1.2c-1.8,1.1-2.2,2.5-2.2,3.6v0.9c0,0.5,0.2,0.9,0.5,1.2   c0.3,0.3,0.8,0.5,1.2,0.5H37c0.5,0,0.9-0.2,1.2-0.5c0.3-0.3,0.5-0.8,0.5-1.2v-0.9C38.8,33.3,38.4,31.9,36.6,30.8L36.6,30.8z    M36.8,35H26.4v-0.7c0-0.5,0.1-1.2,1.2-1.9c1-0.6,2.3-0.9,4-0.9s3,0.3,4,0.9c1.1,0.7,1.2,1.4,1.2,1.9C36.8,34.3,36.8,35,36.8,35z\"><\/path>\n<\/g><\/svg><\/div>\n\n\n<h2 id=\"h-dynamic-profiles\" class=\"wp-block-heading has-white-color has-text-color has-link-color has-heading-xl-font-size wp-elements-5\">Profili dinamici<\/h2>\n\n\n\n<p class=\"has-text-align-left has-text-align-center has-white-color has-text-color wp-block-paragraph\">Controllare il modo in cui i profili delle applicazioni vengono memorizzati, adattati e aggiornati. JSON lo rende possibile, SQL++ lo rende facile.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group wp-custom-card is-full-height has-black-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-ba21e338 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--lg);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--lg);padding-left:var(--wp--preset--spacing--lg)\"><div class=\"is-size-large wp-elements-6 wp-block-couchbase-com-2026-icon has-text-color has-white-color\"><svg viewbox=\"12 15 36 30\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"currentColor\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M39.65,28.98l1.54-.98,1.42-.91c.41-.27.83-.53,1.24-.8l1-.64.68-.44.31-.2h.01s-.41-.77-.41-.77l-.23.1-.64.27-.98.41-1.25.53-1.46.62-1.6.68c-.56.24-1.11.47-1.67.71l-1.68.71-1.62.68-1.49.63-1.3.55c-.5.21-1,.41-1.49.62-.22.1-.45.2-.67.31h0c-.24.12-.48.27-.69.45-.21.18-.38.39-.48.64,0,.02-.01.03-.02.05-.14.38-.15.81-.03,1.2.09.3.24.58.46.8.1.1.21.19.33.27.68.45,1.49.37,2.17-.02.5-.29.98-.63,1.46-.94l1.11-.71,1.33-.85,1.48-.95c.52-.33,1.04-.67,1.56-1,.52-.33,1.05-.67,1.58-1.01ZM28.66,30.02c-.28.12-.54.26-.79.45-.13.1-.24.2-.36.31-.33.32-.59.71-.77,1.13-.18.44-.28.91-.28,1.38,0,.41.07.81.2,1.18l-2.08,2.08c-.57-.95-.91-2.06-.91-3.26,0-3.06,2.18-5.63,5.08-6.21,0,0,0,0,0,0,.4-.08.81-.12,1.23-.12,0,0,.01,0,.02,0,0,0,.01,0,.02,0,1.15,0,2.32.24,3.24.96.03.02.06.05.09.07,0,0,.06.05.06.05l-.47.2-1.59.67c-.89.39-1.81.72-2.7,1.11ZM24.08,25.96c.39-.31.81-.6,1.25-.85,1.29-.75,2.75-1.17,4.23-1.24,1.12-.05,2.2.1,3.22.41.02,0,.04.01.05.02,1.14.36,2.23.95,3.15,1.73.23.2.44.41.64.64l.36-.15,2.06-.87c.12-.05.23-.1.34-.15-.45-.6-.64-.73-1.2-1.24-1.08-.99-2.31-1.76-3.63-2.29-.01,0-.02,0-.04-.01-.06-.02-.12-.05-.19-.07-.04-.02-.09-.03-.13-.05-.04-.01-.08-.03-.12-.04-.07-.03-.14-.05-.21-.07-.01,0-.02,0-.04-.01-1.23-.41-2.53-.63-3.86-.63-3.25,0-6.3,1.26-8.59,3.56-2.3,2.3-3.56,5.35-3.56,8.59,0,2.73.89,5.31,2.54,7.43l1.99-1.99c-1.1-1.53-1.75-3.41-1.75-5.44,0-1.6.38-3.19,1.17-4.58.59-1.04,1.38-1.94,2.31-2.67ZM29.96,18.03h0c1.82,0,3.56.33,5.18.92,3.01,1.12,5.35,2.74,7.12,5.38l.91-.39,1.77-.75c-.71-1.12-1.32-1.72-2.27-2.68-.99-.99-2.09-1.85-3.26-2.58,0,0,0,.02-.01.03-.52-.32-1.05-.62-1.59-.89,0,0,0-.01.01-.02-.28-.13-.56-.26-.85-.39-.7-.3-1.42-.55-2.16-.75-1.6-.46-3.26-.69-4.96-.69-1.87,0-3.74.29-5.52.86-1.73.56-3.36,1.38-4.82,2.46-.39.28-.74.6-1.12.9-.39.34-.77.7-1.13,1.07-1.65,1.65-2.94,3.57-3.85,5.71-.94,2.22-1.41,4.57-1.41,6.99s.48,4.78,1.41,6.99c.71,1.67,1.65,3.2,2.81,4.57l1.98-1.98c-2.14-2.62-3.42-5.95-3.42-9.58,0-8.37,6.81-15.19,15.18-15.19ZM36.36,32.65c.02.21.04.43.04.65,0,1.19-.33,2.31-.91,3.26l-2.03-2.03,2.9-1.88ZM41.53,29.3c.42,1.25.66,2.56.66,3.92,0,2.73-.89,5.31-2.54,7.43l-1.99-1.99c1.1-1.53,1.75-3.41,1.75-5.44,0-.79-.1-1.59-.29-2.36l2.41-1.56ZM48,33.22c0,2.42-.48,4.78-1.41,6.99-.71,1.67-1.65,3.2-2.81,4.57l-1.98-1.98c2.14-2.62,3.42-5.95,3.42-9.58,0-1.98-.38-3.87-1.08-5.61l1.98-1.28.4-.24s.04.09.06.13c.94,2.22,1.41,4.57,1.41,6.99Z\" stroke-width=\"0\"\/><\/svg><\/div>\n\n\n<h2 id=\"h-real-time-context\" class=\"wp-block-heading has-white-color has-text-color has-link-color has-heading-xl-font-size wp-elements-7\">Contesto in tempo reale<\/h2>\n\n\n\n<p class=\"has-text-align-left has-text-align-center has-white-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\">Utilizzate l'intelligenza artificiale per rendere i profili pi\u00f9 dinamici con un contesto in tempo reale che comprende la posizione, il meteo e la consapevolezza della situazione. Questo livello di personalizzazione intelligente \u00e8 un elemento di differenziazione fondamentale per i settori che cercano di coinvolgere i clienti grazie all'intelligenza artificiale.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group wp-custom-card is-full-height has-black-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-ba21e338 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--lg);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--lg);padding-left:var(--wp--preset--spacing--lg)\"><div class=\"is-size-large wp-elements-9 wp-block-couchbase-com-2026-icon has-text-color has-white-color\"><svg viewbox=\"11 11 38 38\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"currentColor\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M33.56 42.13h0c-.46 0-.88-.25-1.11-.66l-4.86-8.89-8.88-4.86c-.4-.22-.66-.64-.66-1.11s.25-.88.66-1.11l8.88-4.86 4.86-8.89c.22-.4.64-.66 1.11-.66s.88.25 1.11.66l4.86 8.89 8.89 4.86c.4.22.66.64.66 1.11s-.25.88-.66 1.11l-8.89 4.86-4.86 8.89c-.22.4-.64.66-1.11.66ZM21.94 26.62l7.19 3.93c.21.12.39.29.5.5l3.93 7.19 3.93-7.19c.12-.21.29-.39.5-.5l7.19-3.93-7.19-3.93c-.21-.12-.38-.29-.5-.5l-3.93-7.19-3.93 7.19c-.12.21-.29.39-.5.5l-7.19 3.93ZM18.32 48.89c-.41 0-.79-.22-.98-.58l-2.06-3.76-3.76-2.06c-.36-.2-.58-.57-.58-.98s.22-.79.58-.98l3.76-2.06 2.06-3.76c.2-.36.57-.58.98-.58h0c.41 0 .79.22.98.58l2.06 3.76 3.76 2.06c.36.2.58.57.58.98s-.22.79-.58.98l-3.76 2.06-2.06 3.76c-.2.36-.57.58-.98.58ZM14.38 41.5l2.25 1.23c.19.1.34.26.45.45l1.23 2.25 1.23-2.25c.1-.19.26-.34.45-.45l2.25-1.23-2.25-1.23c-.19-.1-.34-.26-.45-.45l-1.23-2.25-1.23 2.25c-.1.19-.26.34-.45.45l-2.25 1.23Z\"\/><\/svg><\/div>\n\n\n<h2 id=\"h-genai-ready\" class=\"wp-block-heading has-white-color has-text-color has-link-color has-heading-xl-font-size wp-elements-10\">Pronto per la GenAI<\/h2>\n\n\n\n<p class=\"has-text-align-left has-text-align-center has-white-color has-text-color wp-block-paragraph\">Sfruttate l'unico database NoSQL che offre archiviazione e ricerca vettoriale AI-ready per ogni scenario di implementazione, consentendo casi d'uso di personalizzazione che si evolvono in base ai cambiamenti del comportamento degli utenti.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group wp-custom-card is-full-height has-black-background-color has-background is-vertical is-layout-flex wp-container-core-group-is-layout-ba21e338 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--lg);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--lg);padding-left:var(--wp--preset--spacing--lg)\"><div class=\"is-size-large wp-elements-11 wp-block-couchbase-com-2026-icon has-text-color has-white-color\"><svg viewbox=\"10 3 22 36\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"currentColor\" aria-hidden=\"true\" focusable=\"false\"><g>\n\t<path d=\"M28.4,3H13.6c-2.1,0-3.8,1.7-3.8,3.8v28.3c0,2.1,1.7,3.8,3.8,3.8h14.8c2.1,0,3.8-1.7,3.8-3.8V6.8   C32.2,4.7,30.5,3,28.4,3z M29.5,35.2c0,0.6-0.5,1.1-1,1.1H13.6c-0.6,0-1-0.5-1-1.1v-2.5h16.9L29.5,35.2L29.5,35.2z M29.5,30.2H12.5   V10.9h14V9h-14V6.8c0-0.6,0.5-1.1,1-1.1h14.8c0.6,0,1,0.5,1,1.1L29.5,30.2L29.5,30.2z\"><\/path>\n\t<path d=\"M24.3,16.7c0.8,0,1.5-0.7,1.5-1.5s-0.7-1.5-1.5-1.5c-0.7,0-1.2,0.4-1.4,1h-3v0.9h3   C23.1,16.2,23.7,16.7,24.3,16.7z M24.3,14.6c0.3,0,0.6,0.3,0.6,0.6s-0.3,0.6-0.6,0.6s-0.6-0.3-0.6-0.6S24,14.6,24.3,14.6z\"><\/path>\n\t<path d=\"M15.8,19.3l1.5-2.6c0.1,0,0.2,0,0.3,0c0.1,0,0.3,0,0.4,0c0.4-0.1,0.7-0.4,0.9-0.7c0.2-0.3,0.2-0.7,0.1-1.1   c-0.1-0.4-0.4-0.7-0.7-0.9c-0.3-0.2-0.7-0.2-1.1-0.1c-0.4,0.1-0.7,0.4-0.9,0.7c-0.2,0.3-0.2,0.7-0.1,1.1c0.1,0.2,0.2,0.4,0.4,0.6   L15,18.9C15,18.9,15.8,19.3,15.8,19.3z M17.1,14.9c0.1-0.1,0.2-0.2,0.4-0.3c0,0,0.1,0,0.2,0c0.1,0,0.2,0,0.3,0.1l0,0   c0.1,0.1,0.2,0.2,0.3,0.4c0,0.2,0,0.3-0.1,0.5s-0.2,0.2-0.4,0.3c-0.2,0-0.3,0-0.5-0.1s-0.2-0.2-0.3-0.4C17,15.2,17,15,17.1,14.9z\"><\/path>\n\t<path d=\"M15.4,22c0.4-0.5,0.5-1.2,0.2-1.8c-0.4-0.7-1.3-1-2-0.5c-0.7,0.4-1,1.3-0.5,2c0.3,0.5,0.8,0.7,1.3,0.7   c0.1,0,0.2,0,0.3,0l1.5,2.7l0.8-0.4L15.4,22L15.4,22z M14.6,21.6c-0.3,0.2-0.7,0.1-0.8-0.2c-0.2-0.3-0.1-0.7,0.2-0.8   c0.1,0,0.2-0.1,0.3-0.1c0.2,0,0.4,0.1,0.5,0.3C15,21,14.9,21.4,14.6,21.6z\"><\/path>\n\t<path d=\"M17.7,25.4c-0.8,0-1.5,0.7-1.5,1.5s0.7,1.5,1.5,1.5c0.7,0,1.2-0.4,1.4-1h3v-0.9h-3   C18.9,25.8,18.3,25.4,17.7,25.4z M17.7,27.4c-0.3,0-0.6-0.3-0.6-0.6s0.3-0.6,0.6-0.6s0.6,0.3,0.6,0.6S18,27.4,17.7,27.4z\"><\/path>\n\t<path d=\"M26.2,22.7l-1.5,2.6c-0.2,0-0.5,0-0.7,0c-0.4,0.1-0.7,0.3-0.9,0.7s-0.2,0.7-0.1,1.1c0.1,0.4,0.4,0.7,0.7,0.9   c0.2,0.1,0.5,0.2,0.7,0.2c0.1,0,0.3,0,0.4,0c0.4-0.1,0.7-0.3,0.9-0.7s0.2-0.7,0.2-1.1c-0.1-0.2-0.2-0.4-0.3-0.6l1.5-2.7L26.2,22.7   L26.2,22.7z M24.9,27.1c-0.1,0.1-0.2,0.2-0.4,0.3c-0.2,0-0.3,0-0.5-0.1s-0.2-0.2-0.3-0.4s0-0.3,0.1-0.5c0.1-0.2,0.3-0.3,0.5-0.3   c0.1,0,0.2,0,0.3,0.1c0.1,0.1,0.2,0.2,0.3,0.4C25,26.8,25,27,24.9,27.1L24.9,27.1z\"><\/path>\n\t<path d=\"M28.1,19.5c-0.2-0.1-0.5-0.1-0.7,0l-1.5-2.6l-0.8,0.4l1.5,2.6c-0.2,0.2-0.3,0.4-0.3,0.6   c-0.1,0.4,0,0.8,0.2,1.1c0.2,0.3,0.5,0.6,0.9,0.7c0.1,0,0.3,0,0.4,0c0.3,0,0.5-0.1,0.7-0.2c0.3-0.2,0.6-0.5,0.7-0.9s0-0.8-0.2-1.1   C28.8,19.9,28.5,19.7,28.1,19.5L28.1,19.5z M28,21.5c-0.1,0.1-0.3,0.1-0.5,0.1s-0.3-0.1-0.4-0.3c-0.1-0.1-0.1-0.3-0.1-0.5   c0-0.2,0.1-0.3,0.3-0.4c0.1,0,0.2-0.1,0.3-0.1c0.2,0,0.4,0.1,0.5,0.3C28.4,21,28.3,21.3,28,21.5L28,21.5z\"><\/path>\n\t<path d=\"M19.6,22.2l0.5,0.6c0.4-0.4,1.4-0.4,1.8,0l0.5-0.6C21.7,21.4,20.3,21.5,19.6,22.2L19.6,22.2z\"><\/path>\n\t<path d=\"M18.8,21.1l0.6,0.7c0.9-0.9,2.5-0.9,3.4,0l0.6-0.6C22,19.9,20,19.9,18.8,21.1z\"><\/path>\n\t<path d=\"M17.9,20.1l0.6,0.6c1.4-1.3,3.7-1.3,5.1-0.1l0.6-0.7C22.4,18.4,19.6,18.4,17.9,20.1L17.9,20.1z\"><\/path>\n\t<path d=\"M21.5,23.5c0-0.2-0.2-0.4-0.4-0.4s-0.4,0.2-0.4,0.4s0.2,0.4,0.4,0.4S21.5,23.7,21.5,23.5z\"><\/path>\n<\/g><\/svg><\/div>\n\n\n<h2 id=\"h-mobile-ready\" class=\"wp-block-heading has-white-color has-text-color has-link-color has-heading-xl-font-size wp-elements-12\">Mobile ready<\/h2>\n\n\n\n<p class=\"has-text-align-left has-text-align-center has-white-color has-text-color wp-block-paragraph\">Make sure mobile customer engagement takes place without any hitch by providing high-speed, offline-first, AI-powered experiences backed by scalable JSON &#8211; allowing teams to truly scale AI JSON workflows on the edge.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull wp-block-card-list wp-block-card-list--media is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--2-xs);margin-bottom:var(--wp--preset--spacing--2-xs)\">\n<section class=\"wp-block-group wp-block-leading-content has-white-color has-text-color has-link-color has-heading-2-xl-font-size wp-elements-13 is-layout-constrained wp-container-core-group-is-layout-b429f6ad wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--sm);padding-left:var(--wp--preset--spacing--sm)\">\n<section class=\"wp-block-group wp-block-leading-content is-layout-constrained wp-container-core-group-is-layout-b429f6ad wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--sm);padding-left:var(--wp--preset--spacing--sm)\">\n<h2 class=\"wp-block-heading has-text-align-center has-heading-2-xl-font-size\" id=\"h-top-personalization-use-cases\">I principali casi d'uso della personalizzazione<\/h2>\n\n\n\n<p class=\"has-text-align-center has-body-large-font-size wp-block-paragraph\">La combinazione di velocit\u00e0 al millisecondo e versatilit\u00e0 JSON di Couchbase crea esperienze personalizzate ineguagliabili per miliardi di profili di account in settori quali tecnologia, finanza, intrattenimento e viaggi.<\/p>\n<\/section>\n<\/section>\n\n\n\n<div class=\"wp-block-group wp-block-card-list__layout is-layout-flow wp-container-core-group-is-layout-50bbff5e wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full wp-block-card-list__media wp-duotone-unset-1\"><img loading=\"lazy\" decoding=\"async\" width=\"2481\" height=\"2560\" src=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Mobile-scaled.png\" alt=\"\" class=\"wp-image-11331\" style=\"aspect-ratio:9\/16;object-fit:cover;object-position:35% 18%\" srcset=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Mobile-scaled.png 2481w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Mobile-291x300.png 291w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Mobile-992x1024.png 992w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Mobile-768x792.png 768w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Mobile-1489x1536.png 1489w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Mobile-1985x2048.png 1985w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Mobile-12x12.png 12w\" sizes=\"auto, (max-width: 2481px) 100vw, 2481px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group wp-block-card-list__cards is-layout-flow wp-container-core-group-is-layout-50bbff5e wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group wp-custom-card wp-custom-card--card-list is-vertical is-layout-flex wp-container-core-group-is-layout-69c03a74 wp-block-group-is-layout-flex\">\n<h3 id=\"h-retail-and-e-commerce\" class=\"wp-block-heading has-heading-xl-font-size\">Commercio al dettaglio e e-commerce<\/h3>\n\n\n\n<p class=\"has-text-align-left has-body-large-font-size wp-block-paragraph\">Consegnare <a href=\"https:\/\/www.couchbase.com\/it\/use-cases\/retail-and-ecommerce\/\">raccomandazioni e promozioni personalizzate<\/a> combinando i dati, le storie e i comportamenti dei clienti con le moderne tecniche di intelligenza artificiale.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-custom-card wp-custom-card--card-list is-vertical is-layout-flex wp-container-core-group-is-layout-69c03a74 wp-block-group-is-layout-flex\">\n<h3 id=\"h-media-and-entertainment\" class=\"wp-block-heading has-heading-xl-font-size\">Media e intrattenimento<\/h3>\n\n\n\n<p class=\"has-text-align-left has-body-large-font-size wp-block-paragraph\">Utilizzare GenAI con i dati dell'utente e la cronologia delle visualizzazioni per <a href=\"https:\/\/www.couchbase.com\/it\/use-cases\/media-and-entertainment\/\">personalizzare le raccomandazioni di film e programmi televisivi<\/a> con descrizioni e sintesi personalizzate.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-custom-card wp-custom-card--card-list is-vertical is-layout-flex wp-container-core-group-is-layout-69c03a74 wp-block-group-is-layout-flex\">\n<h3 id=\"h-travel-and-hospitality\" class=\"wp-block-heading has-heading-xl-font-size\">Viaggi e ospitalit\u00e0<\/h3>\n\n\n\n<p class=\"has-text-align-left has-body-large-font-size wp-block-paragraph\">Fornire <a href=\"https:\/\/www.couchbase.com\/it\/use-cases\/travel-and-hospitality\/\">consigli di viaggio personalizzati<\/a>e offerte e aggiornamenti in tempo reale sulle prenotazioni, combinando l'intelligenza artificiale con profili utente flessibili, cronologia delle ricerche e preferenze di prenotazione.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-custom-card wp-custom-card--card-list is-vertical is-layout-flex wp-container-core-group-is-layout-69c03a74 wp-block-group-is-layout-flex\">\n<h3 id=\"h-gaming\" class=\"wp-block-heading has-heading-xl-font-size\">Gioco<\/h3>\n\n\n\n<p class=\"has-text-align-left has-body-large-font-size wp-block-paragraph\">Combinare l'intelligenza artificiale con i profili dei giocatori, gli stati di gioco, le cronologie delle visualizzazioni e le preferenze per fornire <a href=\"https:\/\/www.couchbase.com\/it\/use-cases\/gaming\/\">esperienze di gioco personalizzate<\/a> e raccomandazioni.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<section class=\"wp-block-group alignfull wp-block-leading-content is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--lg)\">\n<h2 class=\"wp-block-heading has-text-align-center has-heading-2-xl-font-size\" id=\"h-what-customers-are-saying\">What customers are saying<\/h2>\n<\/section>\n\n\n\n<section class=\"wp-block-couchbase-com-2026-slider alignfull splide is-style-testimonial-carousel\" data-slider=\"{&quot;autoplay&quot;:true}\"><div class=\"splide__track\"><ul class=\"splide__list\">\n<li class=\"wp-block-couchbase-com-2026-slider-card splide__slide\">\n<div class=\"wp-block-columns testimonial-carousel__slide is-layout-flex wp-container-core-columns-is-layout-d7321b65 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column testimonial-carousel__content is-layout-flow wp-block-column-is-layout-flow\">\n<h3 id=\"h-couchbase-is-a-highly-scalable-distributed-data-store-that-plays-a-critical-role-in-linkedin-s-caching-systems\" class=\"wp-block-heading has-heading-xl-font-size\">\"Couchbase \u00e8 un archivio di dati distribuito e altamente scalabile che svolge un ruolo fondamentale nei sistemi di caching di LinkedIn\".<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain has-heading-2xs-font-size has-heading-2-xs-font-size is-layout-flow wp-container-core-quote-is-layout-329e6949 wp-block-quote-is-layout-flow is-style-plain--2\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">\n<p class=\"wp-block-paragraph\"><\/p>\n<cite>Michael Kehoe, Senior Staff Site Reliability Engineer, LinkedIn<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-group testimonial-carousel__stat is-vertical is-layout-flex wp-container-core-group-is-layout-69c03a74 wp-block-group-is-layout-flex\">\n<p class=\"testimonial-carousel__stat-number wp-block-paragraph\">10M+<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">query al secondo<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-medium testimonial-carousel__logo\"><img decoding=\"async\" src=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Linkedin-white-logo-4.svg\" alt=\"\" class=\"wp-image-11533\"\/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-a880d28f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.couchbase.com\/it\/customers\/linkedin\/\" title=\"Read Customer Story\">Read story<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column testimonial-carousel__media is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Hightech-16_9-1-1024x576.png\" alt=\"\" class=\"wp-image-12587\" srcset=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Hightech-16_9-1-1024x576.png 1024w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Hightech-16_9-1-300x169.png 300w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Hightech-16_9-1-768x432.png 768w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Hightech-16_9-1-1536x864.png 1536w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Hightech-16_9-1-18x10.png 18w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Hightech-16_9-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/li>\n\n\n\n<li class=\"wp-block-couchbase-com-2026-slider-card splide__slide\">\n<div class=\"wp-block-columns testimonial-carousel__slide is-layout-flex wp-container-core-columns-is-layout-d7321b65 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column testimonial-carousel__content is-layout-flow wp-block-column-is-layout-flow\">\n<h3 id=\"h-when-they-introduced-me-to-sql-we-quickly-realized-that-sql-offers-the-flexibility-to-search-with-a-language-that-looks-like-99-the-same-as-sql\" class=\"wp-block-heading has-heading-xl-font-size\">\u201cQuando mi hanno fatto conoscere SQL++, ci siamo subito resi conto che SQL++ offre la flessibilit\u00e0 di effettuare ricerche con un linguaggio che assomiglia tantissimo a SQL.\u201d<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain has-heading-2xs-font-size has-heading-2-xs-font-size is-layout-flow wp-container-core-quote-is-layout-329e6949 wp-block-quote-is-layout-flow is-style-plain--3\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">\n<p class=\"wp-block-paragraph\"><\/p>\n<cite>Vincent Bersin, Unit Manager, NoSQL Solutions, Amadeus IT Group<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-group testimonial-carousel__stat is-vertical is-layout-flex wp-container-core-group-is-layout-69c03a74 wp-block-group-is-layout-flex\">\n<p class=\"testimonial-carousel__stat-number wp-block-paragraph\">20M<\/p>\n\n\n\n<p class=\"testimonial-carousel__stat-label wp-block-paragraph\">operazioni al secondo<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-medium testimonial-carousel__logo\"><img decoding=\"async\" src=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/amadeus-white.svg\" alt=\"\" class=\"wp-image-11292\"\/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-a880d28f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.couchbase.com\/it\/customers\/amadeus\/\" title=\"Read Customer Story\">Read story<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column testimonial-carousel__media is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/04\/Travel-16_9-1-1-1024x576.png\" alt=\"\" class=\"wp-image-11609\" srcset=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/04\/Travel-16_9-1-1-1024x576.png 1024w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/04\/Travel-16_9-1-1-300x169.png 300w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/04\/Travel-16_9-1-1-768x432.png 768w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/04\/Travel-16_9-1-1-1536x864.png 1536w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/04\/Travel-16_9-1-1-18x10.png 18w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/04\/Travel-16_9-1-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/li>\n\n\n\n<li class=\"wp-block-couchbase-com-2026-slider-card splide__slide\">\n<div class=\"wp-block-columns testimonial-carousel__slide is-layout-flex wp-container-core-columns-is-layout-d7321b65 wp-block-columns-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-column testimonial-carousel__content is-layout-flow wp-block-column-is-layout-flow\">\n<h3 id=\"h-what-we-value-a-lot-is-that-couchbase-was-able-to-embrace-with-us-our-vision-to-the-cloud-and-the-fact-that-we-wanted-to-operate-data-stores-directly-on-paas\" class=\"wp-block-heading has-heading-xl-font-size\">\u201cCi\u00f2 che apprezziamo molto \u00e8 che Couchbase sia stata in grado di abbracciare con noi la nostra visione verso il cloud e il fatto che volessimo gestire gli archivi dati direttamente su PaaS.\u201d<\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain has-heading-2xs-font-size has-heading-2-xs-font-size is-layout-flow wp-container-core-quote-is-layout-329e6949 wp-block-quote-is-layout-flow is-style-plain--4\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\">\n<p class=\"wp-block-paragraph\"><\/p>\n<cite>Fidencio Garrido, Principal Engineer, DirecTV<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-group testimonial-carousel__stat is-vertical is-layout-flex wp-container-core-group-is-layout-69c03a74 wp-block-group-is-layout-flex\">\n<p class=\"testimonial-carousel__stat-number wp-block-paragraph\">100%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">tempo di attivit\u00e0<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-medium testimonial-carousel__logo\"><img decoding=\"async\" src=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/07\/directv-white-1.svg\" alt=\"\" class=\"wp-image-3315\"\/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-a880d28f wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.couchbase.com\/it\/customers\/directv\/\" title=\"Read Customer Story\">Read story<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column testimonial-carousel__media is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Media-16_9-3-1024x576.png\" alt=\"\" class=\"wp-image-11484\" srcset=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Media-16_9-3-1024x576.png 1024w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Media-16_9-3-300x169.png 300w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Media-16_9-3-768x432.png 768w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Media-16_9-3-1536x864.png 1536w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Media-16_9-3-18x10.png 18w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Media-16_9-3.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/li>\n<\/ul><div class=\"slider__progress\"><div class=\"slider__progress-bar\" role=\"slider\" tabindex=\"0\" aria-label=\"Scivolo\" aria-valuemin=\"0\" aria-valuenow=\"0\" aria-valuemax=\"0\"><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-group wp-block-faq-accordion is-layout-constrained wp-container-core-group-is-layout-039f9c3e wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xl);margin-bottom:var(--wp--preset--spacing--xl);padding-right:var(--wp--preset--spacing--lg);padding-left:var(--wp--preset--spacing--lg)\">\n<h2 class=\"wp-block-heading has-text-align-center has-heading-2-xl-font-size\" id=\"h-ai-powered-personalization-faq\">AI-Powered Personalization FAQ<\/h2>\n\n\n\n<div data-wp-context=\"{ &quot;autoclose&quot;: true, &quot;accordionItems&quot;: [] }\" data-wp-interactive=\"core\/accordion\" role=\"group\" class=\"wp-block-accordion is-timed is-layout-flow wp-block-accordion-is-layout-flow\" style=\"margin-top:var(--wp--preset--spacing--xl)\">\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-5&quot;, &quot;openByDefault&quot;: true }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-open is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\" id=\"h-how-does-couchbase-enable-dynamic-account-profiles\"><button aria-expanded=\"true\" aria-controls=\"accordion-item-5-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-5\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Come fa Couchbase ad abilitare i profili dinamici degli account?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-5\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-5-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Couchbase facilita la modifica dinamica dei profili basati su JSON grazie al suo modello di dati flessibile e alle capacit\u00e0 di aggiornamento in tempo reale.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-6&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\" id=\"h-why-use-json-for-personalized-experiences\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Perch\u00e9 usare JSON per esperienze personalizzate?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-6\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-6-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La struttura flessibile e scalabile di JSON \u00e8 perfetta per la gestione di profili dinamici, consentendo una facile organizzazione e modifica degli attributi per un'esperienza utente personalizzata.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-7&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\" id=\"h-why-choose-couchbase-for-ai-powered-personalization\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-7-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-7\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">Perch\u00e9 scegliere Couchbase per la personalizzazione basata sull'intelligenza artificiale?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-7\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-7-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Couchbase offre la velocit\u00e0, la scalabilit\u00e0 e la flessibilit\u00e0 necessarie per la personalizzazione AI su larga scala. Gli sviluppatori possono accedere ed elaborare vasti dati di profilo in pochi millisecondi per una personalizzazione intelligente in tempo reale.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div data-wp-class--is-open=\"state.isOpen\" data-wp-context=\"{ &quot;id&quot;: &quot;accordion-item-8&quot;, &quot;openByDefault&quot;: false }\" data-wp-init=\"callbacks.initAccordionItems\" data-wp-on-window--hashchange=\"callbacks.hashChange\" class=\"wp-block-accordion-item is-layout-flow wp-block-accordion-item-is-layout-flow\">\n<h3 class=\"wp-block-accordion-heading has-icon has-icon-right\" id=\"h-how-does-couchbase-support-personalization\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-8-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" id=\"accordion-item-8\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">In che modo Couchbase supporta la personalizzazione?<\/span><span class=\"wp-block-accordion-heading__toggle-icon\" aria-hidden=\"true\">+<\/span><\/button><\/h3>\n\n\n\n<div aria-labelledby=\"accordion-item-8\" data-wp-bind--hidden=\"state.isHidden\" data-wp-on--beforematch=\"actions.handleBeforeMatch\" id=\"accordion-item-8-panel\" role=\"region\" class=\"wp-block-accordion-panel is-layout-flow wp-block-accordion-panel-is-layout-flow\">\n<p class=\"wp-block-paragraph\">La versatilit\u00e0 di Couchbase supporta il coinvolgimento e le esperienze dei clienti basate sull'intelligenza artificiale in tutti i settori. Le organizzazioni possono sfruttare i profili dinamici e la personalizzazione guidata dall'intelligenza artificiale per migliorare la soddisfazione degli utenti.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignfull wp-custom-related-resources has-peach-background-color has-background is-layout-constrained wp-container-core-group-is-layout-b5a75974 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--xl);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--xl);padding-left:var(--wp--preset--spacing--lg)\">\n<h2 class=\"wp-block-heading has-text-align-center has-heading-2-xl-font-size\" id=\"h-related-resources\">Risorse correlate<\/h2>\n\n\n\n<section class=\"wp-block-couchbase-com-2026-slider alignfull splide\" data-slider=\"{}\"><div class=\"splide__track\"><ul class=\"splide__list\">\n<li class=\"wp-block-couchbase-com-2026-slider-card splide__slide\">\n<div class=\"wp-block-group wp-custom-card wp-custom-card--image is-full-height has-background has-black-background-color is-vertical is-layout-flex wp-container-core-group-is-layout-6bf216e4 wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;box-shadow:var(--wp--preset--shadow--default)\">\n<figure class=\"wp-block-image size-full size-large card-image__image\"><img loading=\"lazy\" decoding=\"async\" width=\"2548\" height=\"1171\" src=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Zoom.png\" alt=\"\" class=\"wp-image-11224\" srcset=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Zoom.png 2548w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Zoom-300x138.png 300w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Zoom-1024x471.png 1024w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Zoom-768x353.png 768w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Zoom-1536x706.png 1536w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Zoom-2048x941.png 2048w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Zoom-18x8.png 18w\" sizes=\"auto, (max-width: 2548px) 100vw, 2548px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-image__content is-vertical is-layout-flex wp-container-core-group-is-layout-ba21e338 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--lg);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--lg);padding-left:var(--wp--preset--spacing--lg)\">\n<p class=\"wp-paragraph is-style-eyebrow has-large-font-size wp-block-paragraph\">WHITEPAPER<\/p>\n\n\n\n<h3 id=\"h-genai-will-power-adaptive-applications\" class=\"wp-block-heading has-heading-xl-font-size\">GenAI alimenter\u00e0 le applicazioni adattive<\/h3>\n\n\n\n<div class=\"wp-block-buttons card_buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:auto;padding-top:var(--wp--preset--spacing--lg)\">\n<div class=\"wp-block-button is-style-outline is-style-outline--9\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/info.couchbase.com\/rs\/302-GJY-034\/images\/Generative-AI-Will-Power-Adaptive-Apps.pdf?version=0\" title=\"Prendi il giornale\" target=\"_self\">Prendi il giornale<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\n\n\n<li class=\"wp-block-couchbase-com-2026-slider-card splide__slide\">\n<div class=\"wp-block-group wp-custom-card wp-custom-card--image is-full-height has-background has-black-background-color is-vertical is-layout-flex wp-container-core-group-is-layout-6bf216e4 wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;box-shadow:var(--wp--preset--shadow--default)\">\n<figure class=\"wp-block-image size-full size-large card-image__image\"><img loading=\"lazy\" decoding=\"async\" width=\"2548\" height=\"1171\" src=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Data_Burst.png\" alt=\"\" class=\"wp-image-11226\" srcset=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Data_Burst.png 2548w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Data_Burst-300x138.png 300w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Data_Burst-1024x471.png 1024w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Data_Burst-768x353.png 768w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Data_Burst-1536x706.png 1536w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Data_Burst-2048x941.png 2048w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Data_Burst-18x8.png 18w\" sizes=\"auto, (max-width: 2548px) 100vw, 2548px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-image__content is-vertical is-layout-flex wp-container-core-group-is-layout-ba21e338 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--lg);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--lg);padding-left:var(--wp--preset--spacing--lg)\">\n<p class=\"wp-paragraph is-style-eyebrow has-large-font-size wp-block-paragraph\">STUDIO DI CASO<\/p>\n\n\n\n<h3 id=\"h-upscaling-linkedin-s-profile-datastore-while-reducing-costs\" class=\"wp-block-heading has-heading-xl-font-size\">Aumento del datastore dei profili di LinkedIn riducendo i costi<\/h3>\n\n\n\n<div class=\"wp-block-buttons card_buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:auto;padding-top:var(--wp--preset--spacing--lg)\">\n<div class=\"wp-block-button is-style-outline is-style-outline--10\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/engineering.linkedin.com\/blog\/2023\/upscaling-profile-datastore-while-reducing-costs\" title=\"Leggi la storia\" target=\"_self\">Leggi la storia<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/li>\n\n\n\n<li class=\"wp-block-couchbase-com-2026-slider-card splide__slide\">\n<div class=\"wp-block-group wp-custom-card wp-custom-card--image is-full-height has-background has-black-background-color is-vertical is-layout-flex wp-container-core-group-is-layout-6bf216e4 wp-block-group-is-layout-flex\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;box-shadow:var(--wp--preset--shadow--default)\">\n<figure class=\"wp-block-image size-full size-large card-image__image\"><img loading=\"lazy\" decoding=\"async\" width=\"2548\" height=\"1171\" src=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Stack.png\" alt=\"\" class=\"wp-image-11225\" srcset=\"https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Stack.png 2548w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Stack-300x138.png 300w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Stack-1024x471.png 1024w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Stack-768x353.png 768w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Stack-1536x706.png 1536w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Stack-2048x941.png 2048w, https:\/\/www.couchbase.com\/wp-content\/uploads\/2026\/10\/Stack-18x8.png 18w\" sizes=\"auto, (max-width: 2548px) 100vw, 2548px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group card-image__content is-vertical is-layout-flex wp-container-core-group-is-layout-ba21e338 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--lg);padding-right:var(--wp--preset--spacing--lg);padding-bottom:var(--wp--preset--spacing--lg);padding-left:var(--wp--preset--spacing--lg)\">\n<p class=\"wp-paragraph is-style-eyebrow has-large-font-size wp-block-paragraph\">WHITEPAPER<\/p>\n\n\n\n<h3 id=\"h-adaptive-applications-take-cx-to-the-next-level\" class=\"wp-block-heading has-heading-xl-font-size\">Le applicazioni adattive portano 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Lasciatevi aiutare.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\" style=\"margin-top:auto\">\n<div class=\"wp-block-button is-style-outline is-style-outline--14\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.couchbase.com\/it\/contact\/\" title=\"Contattateci\" target=\"_self\">Contattateci<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>USE CASE AI-Powered Personalization Use Cases Couchbase enables AI-powered, enterprise-ready personalization by combining real-time performance with the flexibility of JSON-based profiles. Built for scale, Couchbase lets developers integrate GenAI, vector search, and dynamic context to deliver hyper-personalized experiences across every customer touchpoint. WHY COUCHBASE JSON is ideal for enterprise-ready, AI-powered personalization Couchbase powers billions of [&hellip;]<\/p>\n","protected":false},"author":83912,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-prefooter","meta":{"_acf_changed":false,"inline_featured_image":false,"_acf":"","footnotes":""},"class_list":["post-2734","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Enterprise-Ready AI Personalization: Dynamic Profiles &amp; Use Cases<\/title>\n<meta name=\"description\" content=\"Discover how Couchbase enables enterprise-ready AI personalization using dynamic JSON profiles, GenAI integration, and real-time context. 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