{"id":7240,"date":"2019-08-13T07:07:34","date_gmt":"2019-08-13T14:07:34","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/?p=7240"},"modified":"2024-03-08T18:22:51","modified_gmt":"2024-03-09T02:22:51","slug":"customer-360-part-4-analyzing-your-data","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/customer-360-part-4-analyzing-your-data\/","title":{"rendered":"Customer 360 \u2013 Part 4 \u2013 Analyzing Your Data"},"content":{"rendered":"

OK, so we\u2019ve looked at building aspects of a Customer 360 solution in previous posts.<\/p>\n

We looked at an overview of what\u2019s involved in part 1<\/a>, and since you\u2019re reading this, I\u2019m assuming that the threat of having to think didn\u2019t scare you off.<\/p>\n

Next we looked at the integration necessary for extracting the data from various source systems, transforming it into a single customer view, and the loading it into a Couchbase bucket in part 2<\/a>.<\/p>\n

Finally, we looked at how we could use Couchbase Mobile to enable your Account Executives to have access to their customer\u2019s information on their phone, even when out of cell service range in part 3<\/a>.<\/p>\n

Now, let\u2019s turn our attention to doing something different with your customer data.<\/p>\n

Specifically, we\u2019re going to look at enabling the data nerds in your organization to be able to extract information from your customer data in various ways.<\/p>\n

After all, why go to the bother of consolidating your customer data into one place if no one\u2019s going to look at it?<\/p>\n

Gathering Information<\/h2>\n

So, let\u2019s say your Account Executive had a productive meeting with a client on the 7th<\/sup> green.<\/p>\n

And let\u2019s say that he entered some notes about the meeting in his mobile Customer 360 application.<\/p>\n

And those notes said something along the lines of\u2026<\/p>\n

\u201cIf widget X came in red, he would but ten times as many as he currently does.\u201d<\/p>\n

If you had an microservice running against the Couchbase Sync Gateway changes feed, it could pick up this update when the Account Executive got to where he had connectivity again, and the app on his phone could sync his update to the Customer 360 bucket on your Couchbase cluster, notice that it was feedback about Widget X, and could automatically fire off a notice to the Product Manager in charge of Widget X\u2026<\/p>\n

Hmm\u2026<\/p>\n

How would this work?<\/p>\n

The thing is, our Sync Gateway has a data feed that we refer to as the \u201cchanges\u201d feed.<\/p>\n

It consists of the list of document changes that have occurred since the last update you\u2019ve read from it.<\/p>\n

Inserts, updates, deletes, it\u2019s all included.<\/p>\n

Assuming you\u2019ve got permission to see the changes, that is.<\/p>\n

And you can filter it by channel, if you need.<\/p>\n

\"\"<\/p>\n

So you can easily set up a microservice that is hooked into this feed, and is looking at the updates that it\u2019s interested in\u2026<\/p>\n

Ignoring what it doesn\u2019t care for\u2026<\/p>\n

And so our Widget X Product Manager finds herself receiving these random notifications about color suggestions\u2026<\/p>\n

Looking For More<\/h2>\n

OK, so now our Product Manager now has this request from one customer for Widget X in a specific color.<\/p>\n

So, she starts thinking\u2026<\/p>\n

Always a bad sign\u2026<\/p>\n

And wondering\u2026<\/p>\n

How many other customers have requests about colors for Widget X?<\/p>\n

Hmm, if only there were some way\u2026<\/p>\n

Oh, I got it! She can use our Full-Text Search functionality to look around!<\/p>\n

See, the problem is that there\u2019s no telling which properties these requests may be in.<\/p>\n

After all, there\u2019s multiple different data sources it may be hidden in.<\/p>\n

Was the request made to an Account Executive, a support person, a C-level executive at a conference\u2026<\/p>\n

It could be anywhere, in any number of data elements.<\/p>\n

Luckily for her, our Full Text Search can look in all of them, all at once.<\/p>\n

So, she can pull up a search screen and enter \u201cWidget X color\u201d\u2026<\/p>\n

Or if she\u2019s across the pond in Jolly Ole\u2019 England, \u201cWidget X colour\u201d\u2026<\/p>\n

(If only they knew how to spell!)<\/p>\n

And next thing she knows\u2026<\/p>\n

Data!<\/p>\n

All sorts of data\u2026<\/p>\n

The problem is it\u2019s like searching for something on Amazon\u2026<\/p>\n

Or Google\u2026<\/p>\n

All sorts of individual entries to choose from\u2026<\/p>\n

With the key words she searched on highlighted in a short sample of the text in which it was found\u2026<\/p>\n

Ugh, too much.<\/p>\n

If only there was some way to take this data\u2026<\/p>\n

And feed it into some sort of analytics query\u2026<\/p>\n

Hmm\u2026<\/p>\n

Oh, wait\u2026<\/p>\n

That\u2019s right!<\/p>\n

She\u2019s using the Couchbase Full-Text Search\u2026<\/p>\n

That means\u2026<\/p>\n

Data! More Data!<\/h2>\n

She can go all Data Nerd!<\/p>\n

(OK, so I\u2019m jumping slightly ahead in time, to when our next release, 6.5, is available, which it will be before you know it!)<\/p>\n

(After all, it\u2019s right around the corner\u2026)<\/p>\n

(The release data, that is.)<\/p>\n

(It\u2019s not like it\u2019s lurking around a corner, like a mugger in a dark alley\u2026)<\/p>\n

(Mugged by data! Sounds like a job for Data Nerd!)<\/p>\n

\"\"<\/p>\n

(Marvel Comics, are you listening?)<\/p>\n

Where was I?<\/p>\n

Oh yeah, Data Nerd!<\/p>\n

She can take the results of her FTS search (Full-Text Search, we like to talk in acronyms. It makes us sound like we have secret knowledge\u2026) and feed it into a N1QL query (our version of SQL, basically SQL for JSON documents, but then you already knew that, or else you wouldn\u2019t be reading the Couchbase Blog\u2026).<\/p>\n

It’ll look something like\u2026<\/p>\n

SELECT * FROM `customer360` c\r\n\r\nWHERE SEARCH(c.desc, \"Widget X Color\u201d);<\/pre>\n
And then she can leverage our Analytics service to pull up the data in something she can actually use.<\/p>\n
Like a spreadsheet\u2026<\/p>\n
Or any of many different data analysis tools\u2026<\/p>\n
Producing graphs, charts, black magic imagery\u2026<\/p>\n
Wait\u2026<\/p>\n
Um\u2026<\/p>\n
Maybe not that last one\u2026<\/p>\n
No black magic involved anywhere.<\/p>\n
Just data.<\/p>\n
So, data magic imagery\u2026<\/p>\n
And she can take that data magic imagery into the next product planning meeting and make her case\u2026<\/p>\n
As to why they need to come out with a red Widget X.<\/p>\n
After all, there\u2019s all these customers begging for it.<\/p>\n
\"\"<\/p>\n
And she has the numbers to back up that statement.<\/p>\n
Time to make that customer put his money where his mouth is\u2026<\/p>\n
After all, she is Data Nerd!<\/p>\n
(I\u2019m telling you Marvel, we\u2019ve got a hit here\u2026)<\/p>\n
So, Couchbase<\/h2>\n
As I stated outright in my last post, I like to keep things simple.<\/p>\n
I mean, life is complicated enough as is\u2026<\/p>\n
Why would I want to add to that?<\/p>\n
So, by leveraging Couchbase, I can build a Customer 360 solution that allows me to mix and match my methods of digging through data, combining Full-Text Search with N1QL and Analytics in ways that are to a data nerd like spinach is to Popeye.<\/p>\n
See, by keeping everything in the same toolkit, we can do that.<\/p>\n
Sure, you could go elsewhere for your Full-Text Search functionality\u2026<\/p>\n
And somewhere else for your analytics data<\/a> lake…<\/p>\n
And feed both of them from a NoSQL database with some awkward query bolt-on\u2026<\/p>\n
But good luck getting them to work together\u2026<\/p>\n
Feeding the results from one into the other as part of the same search.<\/p>\n
Probably would take hours to get it to work.<\/p>\n
I\u2019d rather spend my time soaring through my data, cape flapping in the aggregates\u2026<\/p>\n
Just call me\u2026<\/p>\n
Data Nerd!<\/p>\n
(Come on Marvel, call me!)<\/p>\n
After all\u2026<\/p>\n
Couchbase!<\/p>\n
Enabling data nerds everywhere\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"
OK, so we\u2019ve looked at building aspects of a Customer 360 solution in previous posts. We looked at an overview of what\u2019s involved in part 1, and since you\u2019re reading this, I\u2019m assuming that the threat of having to think […]<\/p>\n","protected":false},"author":41537,"featured_media":7236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1814,2294,2165,2389,2366],"tags":[],"ppma_author":[9086],"class_list":["post-7240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-application-design","category-analytics","category-full-text-search","category-solutions","category-sync-gateway"],"acf":[],"yoast_head":"\nCustomer 360 \u2013 Part 4 \u2013 Analyzing Your Data - The Couchbase Blog<\/title>\n<meta name=\"description\" content=\"Add microservices, full-text-search, and analytics to your Customer 360 solution to enable your data nerds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.couchbase.com\/blog\/customer-360-part-4-analyzing-your-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer 360 \u2013 Part 4 \u2013 Analyzing Your Data\" \/>\n<meta property=\"og:description\" content=\"Add microservices, full-text-search, and analytics to your Customer 360 solution to enable your data nerds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.couchbase.com\/blog\/customer-360-part-4-analyzing-your-data\/\" \/>\n<meta property=\"og:site_name\" content=\"The Couchbase Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-13T14:07:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-09T02:22:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2019\/07\/C360P4_header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Davis Chapman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Davis Chapman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/customer-360-part-4-analyzing-your-data\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/customer-360-part-4-analyzing-your-data\/\"},\"author\":{\"name\":\"Davis Chapman\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/5dfa15a576b0656f5568265c860729e5\"},\"headline\":\"Customer 360 \u2013 Part 4 \u2013 Analyzing Your Data\",\"datePublished\":\"2019-08-13T14:07:34+00:00\",\"dateModified\":\"2024-03-09T02:22:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/customer-360-part-4-analyzing-your-data\/\"},\"wordCount\":1163,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/customer-360-part-4-analyzing-your-data\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2019\/07\/C360P4_header.jpg\",\"articleSection\":[\"Application Design\",\"Couchbase Analytics\",\"Full-Text Search\",\"Solutions\",\"Sync Gateway\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.couchbase.com\/blog\/customer-360-part-4-analyzing-your-data\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/customer-360-part-4-analyzing-your-data\/\",\"url\":\"https:\/\/www.couchbase.com\/blog\/customer-360-part-4-analyzing-your-data\/\",\"name\":\"Customer 360 \u2013 Part 4 \u2013 Analyzing Your Data - 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