Excitement and interest in mobile apps and the Internet of Things continues to grow at an accelerated pace. Vendors are rushing to lay claim to these terms in any way they can. Today DataStax is the latest to jump on the bandwagon, announcing \u201cDSE 4.6 \u2013 The Leading Database Platform for IOT, Web and Mobile Applications\u201d.\u00a0\u00a0 That is a lofty claim, followed by a press release that nowhere addresses the need for managing mobile and IoT data on the device or in the cloud.<\/p>\n
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Before we look at the technology requirements for mobile and IoT applications, let\u2019s look at what businesses are actually trying to do.\u00a0 As always, today\u2019s enterprises are looking for the next big competitive advantage.\u00a0 And as every business continues to be impacted by the world\u2019s move to online and mobile computing, businesses are looking to deliver a better experience to customers online \u2013 however they get online, from a smartphone, a tablet, a laptop, a watch or whatever.\u00a0 Businesses such as banks, travel companies, retailers, etc. need to provide a rich, personalized contextualized experience \u2013 delivering the right message or offer at the right moment and from the right device.\u00a0<\/span><\/p>\n \nIf delivering highly interactive, personalized, always available experiences is the goal, what are the requirements?\u00a0<\/strong><\/span><\/p>\n There are three entry-level must haves for an IoT, mobile or web-distributed database:<\/span><\/p>\n