{"id":1581,"date":"2014-12-16T19:25:53","date_gmt":"2014-12-16T19:25:52","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/?p=1581"},"modified":"2023-06-28T00:29:03","modified_gmt":"2023-06-28T07:29:03","slug":"couchbase-welcomes-oracle-to-nosql","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/couchbase-welcomes-oracle-to-nosql\/","title":{"rendered":"Welcome to NoSQL, Oracle \u2013 we\u2019ve been expecting you."},"content":{"rendered":"<p>Oracle\u2019s entry into the <a href=\"https:\/\/www.couchbase.com\/resources\/why-nosql\/\">NoSQL market<\/a>, announced yesterday at\u00a0Oracle OpenWorld,\u00a0isn\u2019t at all surprising to anyone who believes, like we do, that NoSQL is destined to be a disruptive force in the database market and eventually make up a significant percentage of its sales. In fact Oracle\u2019s entry is another clear indication that powerful trends like Big Data, Big Users, Cloud, and Mobile Computing are driving the adoption of NoSQL and that early adopters in key market segments are already rapidly moving to NoSQL technology. Oracle had to get into the market, not because NoSQL is a threat to its existing business but rather because to ignore NoSQL is to risk being designed out of a whole new generation of applications that is now forming the future of computing.<\/p>\n<p>For those who have been skeptical of NoSQL\u2019s long-term place in the database industry and preferred to think of it as a niche technology, Oracle\u2019s announcement should make clear that NoSQL is not a fad.\u00a0 Oracle is a deservedly well-respected company that does not enter markets lightly and has no interest in participating in small niche markets. Clearly, Oracle\u2019s market entry signals that one of the original skeptics has rethought the importance of NoSQL. I suspect it is no coincidence that Oracle\u2019s entrance coincides with the growing interest in NoSQL on the part of enterprises.<\/p>\n<p>For the NoSQL industry, Oracle\u2019s entry is clearly a welcome milestone. Anyone who believed NoSQL would grow to be a big industry knew that Oracle, IBM, and Microsoft would eventually enter the market and Oracle\u2019s entry signals the official arrival of the NoSQL industry into the mainstream.<\/p>\n<p>While Oracle is a formidable competitor in any market where it chooses to compete, it will not find the NOSQL market an easy place to succeed. Couchbase, 10gen, Basho, and DataStax (just to name a few) have put in place strong teams of maniacally focused software developers that are rapidly evolving their products as well as customer support teams that are rapidly building invaluable best practice expertise. This focus will be difficult for Oracle to duplicate as a multi-billion dollar company that derives the vast majority of its business from something other than NoSQL. Further, the open source development and business model that has dominated the NoSQL market will challenge Oracle\u2019s DNA as a proprietary software company \u2013 despite Oracle\u2019s recent attempts to be friendlier to open source approaches.\u00a0In the end, customers will, of course, make decisions on the strength of the products and support provided by different vendors.<\/p>\n<p>So, welcome, Oracle!\u00a0 We\u2019ve been expecting your arrival to what we believe will be a large, thriving NoSQL market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oracle\u2019s entry into the NoSQL market, announced yesterday at\u00a0Oracle OpenWorld,\u00a0isn\u2019t at all surprising to anyone who believes, like we do, that NoSQL is destined to be a disruptive force in the database market and eventually make up a significant percentage [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":13873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"ppma_author":[8976],"class_list":["post-1581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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Until an acquisition by IBM in 2008, Bob served as chairman, CEO, and president of Transitive Corporation, the worldwide leader in cross-platform virtualization with over 20 million users. Previously, he was president and CEO of Tality Corporation, the worldwide leader in electronic design services, whose revenues and size grew to almost $200 million and had 1,500 worldwide employees. Bob held several executive general management positions at Cadence Design Systems, Inc., an electronic design automation company, which he joined in 1985 as an early stage start-up and helped to grow to more than $1.5 billion during his 13 years at the company. Bob also headed High Level Design Systems, a successful electronic design automation start-up that was acquired by Cadence in 1996.\",\"url\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/author\\\/bob-wiederhold\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Welcome to NoSQL, Oracle \u2013 we\u2019ve been expecting you. - The Couchbase Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.couchbase.com\/blog\/couchbase-welcomes-oracle-to-nosql\/","og_locale":"en_US","og_type":"article","og_title":"Welcome to NoSQL, Oracle \u2013 we\u2019ve been expecting you.","og_description":"Oracle\u2019s entry into the NoSQL market, announced yesterday at\u00a0Oracle OpenWorld,\u00a0isn\u2019t at all surprising to anyone who believes, like we do, that NoSQL is destined to be a disruptive force in the database market and eventually make up a significant percentage [&hellip;]","og_url":"https:\/\/www.couchbase.com\/blog\/couchbase-welcomes-oracle-to-nosql\/","og_site_name":"The Couchbase Blog","article_published_time":"2014-12-16T19:25:52+00:00","article_modified_time":"2023-06-28T07:29:03+00:00","author":"Bob Wiederhold","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Bob Wiederhold","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.couchbase.com\/blog\/couchbase-welcomes-oracle-to-nosql\/#article","isPartOf":{"@id":"https:\/\/www.couchbase.com\/blog\/couchbase-welcomes-oracle-to-nosql\/"},"author":{"name":"Bob Wiederhold","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/037e34de08b07d374248bd7b4ebcdb49"},"headline":"Welcome to NoSQL, Oracle \u2013 we\u2019ve been expecting you.","datePublished":"2014-12-16T19:25:52+00:00","dateModified":"2023-06-28T07:29:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.couchbase.com\/blog\/couchbase-welcomes-oracle-to-nosql\/"},"wordCount":461,"commentCount":1,"publisher":{"@id":"https:\/\/www.couchbase.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.couchbase.com\/blog\/couchbase-welcomes-oracle-to-nosql\/#primaryimage"},"thumbnailUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/11\/couchbase-nosql-dbaas.png","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.couchbase.com\/blog\/couchbase-welcomes-oracle-to-nosql\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.couchbase.com\/blog\/couchbase-welcomes-oracle-to-nosql\/","url":"https:\/\/www.couchbase.com\/blog\/couchbase-welcomes-oracle-to-nosql\/","name":"Welcome to NoSQL, Oracle \u2013 we\u2019ve been expecting you. - 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