{"id":15104,"date":"2024-11-27T13:00:32","date_gmt":"2024-11-27T21:00:32","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/?p=15104"},"modified":"2024-12-04T10:01:01","modified_gmt":"2024-12-04T18:01:01","slug":"tesco-utilizes-couchbase-during-peak-black-friday-traffic","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/tesco-utilizes-couchbase-during-peak-black-friday-traffic\/","title":{"rendered":"How Tesco Utilizes Couchbase to Manage Millions of Products During Peak Black Friday Traffic"},"content":{"rendered":"

In the Digital Economy, <\/span>retail and eCommerce companies<\/span><\/a> compete based on customer experience and operational efficiency \u2013 customers expect personalized engagements, relevant information, and instant gratification, but their expectations have to be met while reducing operational costs and time to market. For architects, developers, and operations engineers, the pressure to deliver great customer experiences, reduce costs, and accelerate innovation has never been greater. As a result, companies across all <\/span>retail and eCommerce<\/span><\/a> categories are embracing NoSQL to improve customer experience, operational efficiency, and agility.<\/span><\/p>\n

When it comes to customer experience, performance and availability are critical. Whether customers know it or not, they\u2019re interacting with a database. They\u2019re accessing data for products, engagement and more \u2013 and if it\u2019s not readily available, the customer\u2019s experience suffers. Shoppers expect every request, whether it\u2019s finding and viewing a product, adding it to the shopping cart, or proceeding to checkout, to be handled immediately.<\/span><\/p>\n

This becomes even more critical throughout November, especially on Black Friday. <\/span>70%+ of people<\/span><\/a> expect to shop on Black Friday and Cyber Monday, with over 50%+ coming from mobile devices. Retailers need easier, more affordable scalability during these peak times to provide the experience customers are expecting. <\/span>Tesco<\/span><\/a>, the world\u2019s third largest retailer by gross revenue, uses Couchbase to power catalog and inventory management. In fact, <\/span>Black Friday 2024 marks 9 years since Tesco leveraged Couchbase<\/b> for its busiest and most successful day in company history for sales on its Tesco Direct website.<\/span><\/p>\n

With Couchbase, Tesco can easily deliver a superior shopping experience, supporting tens of millions of products in-store and online and 35K requests per second for millions of customers. The company runs price and promotions, inventory management, shopping cart, supply chain, and new product applications with high performance and high availability.<\/span><\/p>\n

Couchbase\u2019s distributed NoSQL platform provides the flexibility to accommodate a diverse range of fast-changing data, as well as the performance, availability, and scalability to support massive numbers of users, large amounts of data, and very high throughput requirements. JSON enables flexible schema for changing SKUs and support for SQL and text-based queries. As Tesco\u2019s requirements grow, Couchbase Server provides easy, push button scalability, allowing the retailer to simply add nodes on demand as system capacity and throughput needs increase. There\u2019s no doubt that Black Friday 2023 will be another record breaking success for Couchbase\u2019s retail customers.<\/span><\/p>\n

For more information about<\/span> what organizations across every industry are doing with Couchbase <\/span>check out the <\/span>10 Common NoSQL Use Cases for Modern Applications<\/span><\/a> ebook. <\/span>Try our <\/span>30 day free trial of Couchbase Capella<\/span><\/a> to learn more about how you can build your own modern applications on Couchbase.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In the Digital Economy, retail and eCommerce companies compete based on customer experience and operational efficiency \u2013 customers expect personalized engagements, relevant information, and instant gratification, but their expectations have to be met while reducing operational costs and time to […]<\/p>\n","protected":false},"author":83995,"featured_media":16619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[2225,1816,6319],"tags":[9891,2155,9904,9874],"ppma_author":[9757],"class_list":["post-15104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cloud","category-couchbase-server","category-customers","tag-digital-enterprise","tag-ecommerce","tag-retail","tag-tesco"],"yoast_head":"\nHow Tesco Utilizes Couchbase to Manage Millions of Products During Peak Black Friday Traffic - The Couchbase Blog<\/title>\n<meta name=\"description\" content=\"Tesco, the world\u2019s third largest retailer by gross revenue, uses Couchbase to power catalog and inventory management during Black Friday especially.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.couchbase.com\/blog\/tesco-utilizes-couchbase-during-peak-black-friday-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Tesco Utilizes Couchbase to Manage Millions of Products During Peak Black Friday Traffic\" \/>\n<meta property=\"og:description\" content=\"Tesco, the world\u2019s third largest retailer by gross revenue, uses Couchbase to power catalog and inventory management during Black Friday especially.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.couchbase.com\/blog\/tesco-utilizes-couchbase-during-peak-black-friday-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"The Couchbase Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-27T21:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-04T18:01:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2024\/11\/blog-black-friday-tesco-solution.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matt Spillar - 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