{"id":1942,"date":"2017-01-30T22:00:36","date_gmt":"2017-01-30T22:00:36","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/?p=1942"},"modified":"2017-01-30T22:00:36","modified_gmt":"2017-01-30T22:00:36","slug":"what-are-the-retail-lessons-we-can-learn-from-the-festive-period","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/pt\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/","title":{"rendered":"Quais s\u00e3o as li\u00e7\u00f5es de varejo que podemos aprender com o per\u00edodo de festas?"},"content":{"rendered":"

Em nenhum outro lugar isso \u00e9 mais verdadeiro do que no setor de varejo, que viu a demanda aumentar exponencialmente e, em alguns casos, de forma inesperada. H\u00e1 dez anos, isso talvez n\u00e3o representasse um problema, pois a maioria dos varejistas de tijolo e argamassa teria recebido bem as filas de clientes que sa\u00edam de suas lojas e iam para as ruas da High Street local. No entanto, como o tempo ficou mais frio e as noites come\u00e7aram a cair no ano passado, parece que cada vez mais consumidores preferiram n\u00e3o visitar as lojas locais e, em vez disso, pegaram o v\u00edrus do varejo on-line.<\/p>\n

\u00a0<\/p>\n

De fato, Desempenho do varejo da Ipsos<\/a> informou que menos compradores foram \u00e0s ruas no Boxing Day do que nos anos anteriores, com uma queda de 4,7% no que \u00e9 tradicionalmente um dos dias de compras mais movimentados do ano, com muitos experimentando grandes aumentos no dia de Natal on-line. O que isso nos diz \u00e9 que o comportamento das pessoas em rela\u00e7\u00e3o \u00e0s compras de Natal est\u00e1 mudando, com muitos n\u00e3o apenas optando por fazer compras on-line, mas um n\u00famero cada vez maior tamb\u00e9m fazendo isso bem antes do per\u00edodo de Natal.<\/p>\n

\u00a0<\/p>\n

A Black Friday \u00e9 um excelente exemplo disso. Tradicionalmente uma tradi\u00e7\u00e3o americana, a ideia de fazer descontos em estoques no final de novembro, antecipando a corrida pr\u00e9-natalina, foi o ano em que esse fen\u00f4meno decolou no Reino Unido. O que talvez tenha sido surpreendente foi a extens\u00e3o em que alguns dos principais nomes do com\u00e9rcio eletr\u00f4nico foram pegos de surpresa pelo aumento repentino da demanda, com empresas como a A John Lewis e a Argos est\u00e3o lutando para lidar com o aumento do tr\u00e1fego em seus sites<\/a>.<\/p>\n

\u00a0<\/p>\n

Mas ser\u00e1 que esses problemas podem ser evitados em uma \u00e9poca do ano em que os aumentos na demanda dos clientes s\u00e3o frequentes? A resposta \u00e9 um enf\u00e1tico \"sim\", e essa \u00e9 uma li\u00e7\u00e3o que os varejistas fariam bem em aprender quando analisarem seu desempenho na \u00e9poca mais movimentada do ano. O Natal de 2015 pode parecer muito distante, mas se n\u00e3o houver uma mudan\u00e7a fundamental na mentalidade antes disso, muitos varejistas eletr\u00f4nicos poder\u00e3o enfrentar os mesmos problemas no final do ano.<\/p>\n

\u00a0<\/p>\n

O que est\u00e1 claro \u00e9 que muitas empresas t\u00eam sido culpadas de serem um pouco restritivas demais em seu pensamento. A grande maioria tende a planejar sua capacidade de tr\u00e1fego esperada ou antecipada com um m\u00eas de anteced\u00eancia. Isso significa que, se houver um aumento repentino no tr\u00e1fego que n\u00e3o tenha sido considerado, o site ficar\u00e1 inativo ou ter\u00e1 um desempenho ruim, o que resultar\u00e1 em perda de clientes e de receita.<\/p>\n

\u00a0<\/p>\n

Voltando ao exemplo anterior de um varejista de tijolo e argamassa, \u00e9 como restringir o n\u00famero de clientes que podem entrar fisicamente em sua loja em um determinado momento. Quando se leva em conta o fato de que os clientes de hoje est\u00e3o cada vez mais impacientes e n\u00e3o querem esperar, pedir que eles aguardem em uma fila \"do lado de fora\" da loja on-line n\u00e3o \u00e9 mais uma op\u00e7\u00e3o vi\u00e1vel. Em vez disso, os varejistas devem come\u00e7ar a pensar tridimensionalmente quando se trata de planejamento de recursos.<\/p>\n

\u00a0<\/p>\n

A resposta \u00e9 implementar uma infraestrutura capaz de lidar com a elasticidade da demanda e que possa ser ampliada ou reduzida para lidar com ela. Elas devem parar de pensar em seu espa\u00e7o de varejo on-line como um recurso finito que s\u00f3 pode permitir um determinado n\u00famero de pessoas a qualquer momento. De fato, fazer isso \u00e9 minar a proposta de valor de toda a experi\u00eancia de compras on-line. Em vez de v\u00ea-lo como um espa\u00e7o f\u00edsico com quatro paredes e uma capacidade limitada, elas devem estar preparadas para v\u00ea-lo como um recurso em constante mudan\u00e7a que pode reagir ao que seus clientes est\u00e3o fazendo em tempo real e responder a isso.<\/p>\n

\u00a0<\/p>\n

Uma coisa \u00e9 certa: quando as \u00faltimas ressacas do Ano Novo passarem, as dores de cabe\u00e7a sentidas pelos festeiros n\u00e3o ser\u00e3o nada comparadas \u00e0s dores de cabe\u00e7a enfrentadas pelos varejistas se eles errarem na estrat\u00e9gia de varejo on-line. Talvez a maior li\u00e7\u00e3o que todos n\u00f3s possamos aprender com o per\u00edodo de festas \u00e9 que, embora a capacidade possa ser a chave para o sucesso do varejo nas \u00e9pocas mais movimentadas do ano, ela tamb\u00e9m deve ser escalon\u00e1vel e flex\u00edvel. Se voc\u00ea tiver uma resolu\u00e7\u00e3o de Ano Novo para 2015, certifique-se de que voc\u00ea e sua empresa de varejo on-line comecem a pensar tridimensionalmente!<\/p>","protected":false},"excerpt":{"rendered":"

Nowhere is this truer than in the retail sector, which saw demand rise exponentially and, in some cases, unexpectedly. Ten years ago this might not have presented a problem, as most bricks-and-mortar retailers would have welcomed queues of customers winding […]<\/p>","protected":false},"author":57,"featured_media":13873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"ppma_author":[9033],"class_list":["post-1942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nWhat are the retail lessons we can learn from the festive period? - The Couchbase Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.couchbase.com\/blog\/pt\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What are the retail lessons we can learn from the festive period?\" \/>\n<meta property=\"og:description\" content=\"Nowhere is this truer than in the retail sector, which saw demand rise exponentially and, in some cases, unexpectedly. Ten years ago this might not have presented a problem, as most bricks-and-mortar retailers would have welcomed queues of customers winding […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.couchbase.com\/blog\/pt\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/\" \/>\n<meta property=\"og:site_name\" content=\"The Couchbase Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-30T22:00:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2022\/11\/couchbase-nosql-dbaas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Maitland, EMEA General Manager, Couchbase\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Maitland, EMEA General Manager, Couchbase\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/\"},\"author\":{\"name\":\"David Maitland, EMEA General Manager, Couchbase\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/7b618861e832cb59a59fae721fc1d796\"},\"headline\":\"What are the retail lessons we can learn from the festive period?\",\"datePublished\":\"2017-01-30T22:00:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/\"},\"wordCount\":717,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/11\/couchbase-nosql-dbaas.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/\",\"url\":\"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/\",\"name\":\"What are the retail lessons we can learn from the festive period? - The Couchbase Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/11\/couchbase-nosql-dbaas.png\",\"datePublished\":\"2017-01-30T22:00:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/#primaryimage\",\"url\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/11\/couchbase-nosql-dbaas.png\",\"contentUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/11\/couchbase-nosql-dbaas.png\",\"width\":1800,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.couchbase.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What are the retail lessons we can learn from the festive period?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#website\",\"url\":\"https:\/\/www.couchbase.com\/blog\/\",\"name\":\"The Couchbase Blog\",\"description\":\"Couchbase, the NoSQL Database\",\"publisher\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.couchbase.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#organization\",\"name\":\"The Couchbase Blog\",\"url\":\"https:\/\/www.couchbase.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/04\/admin-logo.png\",\"contentUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/04\/admin-logo.png\",\"width\":218,\"height\":34,\"caption\":\"The Couchbase Blog\"},\"image\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/7b618861e832cb59a59fae721fc1d796\",\"name\":\"David Maitland, EMEA General Manager, Couchbase\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/image\/6a5a52c55d17a5217191bc5a9d66ce53\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/93064e50fda6f703eca148ddb5be372a3d6f7199a041e452a1a15a61b2427582?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/93064e50fda6f703eca148ddb5be372a3d6f7199a041e452a1a15a61b2427582?s=96&d=mm&r=g\",\"caption\":\"David Maitland, EMEA General Manager, Couchbase\"},\"description\":\"David Maitland is an EMEA General Manager at Couchbase. David is responsible for building the EMEA business from its inception, resulting in Couchbase gaining customers from some of the largest brands across the region.\",\"url\":\"https:\/\/www.couchbase.com\/blog\/pt\/author\/david-maitland\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What are the retail lessons we can learn from the festive period? - The Couchbase Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.couchbase.com\/blog\/pt\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/","og_locale":"pt_BR","og_type":"article","og_title":"What are the retail lessons we can learn from the festive period?","og_description":"Nowhere is this truer than in the retail sector, which saw demand rise exponentially and, in some cases, unexpectedly. Ten years ago this might not have presented a problem, as most bricks-and-mortar retailers would have welcomed queues of customers winding […]","og_url":"https:\/\/www.couchbase.com\/blog\/pt\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/","og_site_name":"The Couchbase Blog","article_published_time":"2017-01-30T22:00:36+00:00","og_image":[{"width":1800,"height":630,"url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2022\/11\/couchbase-nosql-dbaas.png","type":"image\/png"}],"author":"David Maitland, EMEA General Manager, Couchbase","twitter_card":"summary_large_image","twitter_misc":{"Written by":"David Maitland, EMEA General Manager, Couchbase","Est. reading time":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/#article","isPartOf":{"@id":"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/"},"author":{"name":"David Maitland, EMEA General Manager, Couchbase","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/7b618861e832cb59a59fae721fc1d796"},"headline":"What are the retail lessons we can learn from the festive period?","datePublished":"2017-01-30T22:00:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/"},"wordCount":717,"commentCount":0,"publisher":{"@id":"https:\/\/www.couchbase.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/#primaryimage"},"thumbnailUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/11\/couchbase-nosql-dbaas.png","articleSection":["Uncategorized"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/","url":"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/","name":"What are the retail lessons we can learn from the festive period? - The Couchbase Blog","isPartOf":{"@id":"https:\/\/www.couchbase.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/#primaryimage"},"image":{"@id":"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/#primaryimage"},"thumbnailUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/11\/couchbase-nosql-dbaas.png","datePublished":"2017-01-30T22:00:36+00:00","breadcrumb":{"@id":"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/#primaryimage","url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/11\/couchbase-nosql-dbaas.png","contentUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/11\/couchbase-nosql-dbaas.png","width":1800,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.couchbase.com\/blog\/what-are-the-retail-lessons-we-can-learn-from-the-festive-period\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.couchbase.com\/blog\/"},{"@type":"ListItem","position":2,"name":"What are the retail lessons we can learn from the festive period?"}]},{"@type":"WebSite","@id":"https:\/\/www.couchbase.com\/blog\/#website","url":"https:\/\/www.couchbase.com\/blog\/","name":"Blog do Couchbase","description":"Couchbase, o banco de dados NoSQL","publisher":{"@id":"https:\/\/www.couchbase.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.couchbase.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.couchbase.com\/blog\/#organization","name":"Blog do Couchbase","url":"https:\/\/www.couchbase.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/04\/admin-logo.png","contentUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/04\/admin-logo.png","width":218,"height":34,"caption":"The Couchbase Blog"},"image":{"@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/7b618861e832cb59a59fae721fc1d796","name":"David Maitland, gerente geral da EMEA, Couchbase","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/image\/6a5a52c55d17a5217191bc5a9d66ce53","url":"https:\/\/secure.gravatar.com\/avatar\/93064e50fda6f703eca148ddb5be372a3d6f7199a041e452a1a15a61b2427582?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/93064e50fda6f703eca148ddb5be372a3d6f7199a041e452a1a15a61b2427582?s=96&d=mm&r=g","caption":"David Maitland, EMEA General Manager, Couchbase"},"description":"David Maitland \u00e9 gerente geral da EMEA na Couchbase. David \u00e9 respons\u00e1vel por desenvolver os neg\u00f3cios na regi\u00e3o EMEA desde o in\u00edcio, o que fez com que a Couchbase conquistasse clientes de algumas das maiores marcas da regi\u00e3o.","url":"https:\/\/www.couchbase.com\/blog\/pt\/author\/david-maitland\/"}]}},"authors":[{"term_id":9033,"user_id":57,"is_guest":0,"slug":"david-maitland","display_name":"David Maitland, EMEA General Manager, Couchbase","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/93064e50fda6f703eca148ddb5be372a3d6f7199a041e452a1a15a61b2427582?s=96&d=mm&r=g","author_category":"","last_name":"Maitland","first_name":"David","job_title":"","user_url":"","description":"David Maitland \u00e9 gerente geral da EMEA na Couchbase. David \u00e9 respons\u00e1vel por desenvolver os neg\u00f3cios na regi\u00e3o EMEA desde o in\u00edcio, o que fez com que a Couchbase conquistasse clientes de algumas das maiores marcas da regi\u00e3o."}],"_links":{"self":[{"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/1942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=1942"}],"version-history":[{"count":0,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/1942\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/media\/13873"}],"wp:attachment":[{"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=1942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=1942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=1942"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/ppma_author?post=1942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}