{"id":1830,"date":"2014-12-16T17:39:31","date_gmt":"2014-12-16T17:39:31","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/?p=1830"},"modified":"2023-06-28T01:27:04","modified_gmt":"2023-06-28T08:27:04","slug":"when-big-data-slow","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/pt\/when-big-data-slow\/","title":{"rendered":"Quando o Big Data \u00e9 lento"},"content":{"rendered":"<p>A chave para o sucesso das iniciativas de Big Data \u00e9 poder gerenciar a velocidade, a escala e a estrutura em uma velocidade inferior a um milissegundo.<\/p>\n<p>Big Data \u00e9 um termo grande. Ele engloba conceitos sobre tipos de dados, dezenas de tecnologias diferentes para gerenciar esses tipos de dados e o ecossistema em torno de todas essas tecnologias. E tudo nele se move rapidamente!<\/p>\n<p>O Big Data est\u00e1 evoluindo rapidamente. Um cl\u00e1ssico <a href=\"https:\/\/www.couchbase.com\/blog\/pt\/products\/big-data\/\">solu\u00e7\u00e3o de big data<\/a>A arquitetura de tecnologia de Big Data mais comum em uso atualmente depende da importa\u00e7\u00e3o e exporta\u00e7\u00e3o de dados (normalmente para o Hadoop) por meio de processos em lote. Embora isso tenha gerado enormes resultados comerciais na forma de melhor percep\u00e7\u00e3o do cliente e an\u00e1lise preditiva, n\u00e3o \u00e9 uma solu\u00e7\u00e3o em tempo real. Ela \u00e9 lenta.<\/p>\n<p>\u00c0 medida que a tecnologia avan\u00e7a em um ritmo cada vez maior, o mesmo acontece com as pr\u00e1ticas recomendadas para solu\u00e7\u00f5es de Big Data: uma solu\u00e7\u00e3o moderna de Big Data depende do processamento de dados em tempo real por meio do processamento de fluxo. Uma solu\u00e7\u00e3o moderna de big data aproveita a integra\u00e7\u00e3o com Elasticsearch, Storm e outros. Ela permite a an\u00e1lise e a pesquisa em tempo real e, ao mesmo tempo, atende aos requisitos operacionais. Para permitir a an\u00e1lise e a busca em tempo real, uma solu\u00e7\u00e3o moderna de big data requer um sistema de alto desempenho <a href=\"https:\/\/www.couchbase.com\/blog\/pt\/resources\/why-nosql\/\">Banco de dados NoSQL<\/a> que seja dimension\u00e1vel. O banco de dados NoSQL deve atender aos requisitos operacionais e, ao mesmo tempo, aos requisitos de desempenho necess\u00e1rios para permitir a an\u00e1lise e a pesquisa em tempo real.<\/p>\n<p>Uma solu\u00e7\u00e3o moderna de Big Data \u00e9 t\u00e3o r\u00e1pida quanto seu componente mais lento. Isso nos leva a um an\u00fancio recente da Mongo e da Cloudera.  Embora aplaudamos todos os esfor\u00e7os para ajudar os clientes a entenderem as pr\u00e1ticas recomendadas para a arquitetura de Big Data, tamb\u00e9m precisamos abordar qual solu\u00e7\u00e3o NoSQL \u00e9 a pe\u00e7a certa para viabilizar uma arquitetura de Big Data realmente r\u00e1pida. Um banco de dados NoSQL escal\u00e1vel e de alto desempenho garante que o banco de dados operacional n\u00e3o ser\u00e1 o componente mais lento. Um banco de dados NoSQL que seja dif\u00edcil de dimensionar e que imponha bloqueios pesados em seu tr\u00e1fego de leitura e grava\u00e7\u00e3o n\u00e3o conseguir\u00e1 aproveitar o potencial de uma solu\u00e7\u00e3o moderna de Big Data. Essa \u00e9 a diferen\u00e7a entre o MongoDB e o Couchbase Server. Claro, o MongoDB pode fazer parte de solu\u00e7\u00f5es cl\u00e1ssicas de Big Data: elas n\u00e3o foram projetadas para an\u00e1lise em tempo real e n\u00e3o precisam da velocidade que uma solu\u00e7\u00e3o moderna de Big Data exige. O Couchbase Server pode fazer parte tanto de solu\u00e7\u00f5es cl\u00e1ssicas de Big Data quanto de solu\u00e7\u00f5es modernas de Big Data.<\/p>\n<p>Uma solu\u00e7\u00e3o cl\u00e1ssica de Big Data, que mencionamos anteriormente, est\u00e1 em uso em muitas organiza\u00e7\u00f5es atualmente. Normalmente, ela depende da integra\u00e7\u00e3o com o Hadoop. O Couchbase Server se integra ao Hadoop por meio de um conector Sqoop certificado pela Cloudera (<a href=\"https:\/\/www.couchbase.com\/blog\/pt\/press-releases\/couchbase-announces-cloudera-certified-hadoop-connector\/\">link<\/a>).<\/p>\n<p>Matt Asay citou um caso cl\u00e1ssico de uso de big data em que o Hadoop analisa a multid\u00e3o e um banco de dados NoSQL interage com os indiv\u00edduos. As intera\u00e7\u00f5es individuais s\u00e3o enviadas para o Hadoop e a an\u00e1lise da multid\u00e3o \u00e9 enviada para o banco de dados NoSQL. Para o Couchbase, esse n\u00e3o \u00e9 apenas um caso de uso. \u00c9 uma refer\u00eancia para o cliente. A AOL utiliza o Hadoop e o Couchbase Server em uma solu\u00e7\u00e3o cl\u00e1ssica de big data para permitir a publicidade inteligente (<a href=\"https:\/\/www.couchbase.com\/blog\/pt\/ad_platforms\/\">link<\/a>).<\/p>\n<p>O LivePerson utiliza o Hadoop, o Storm e o Couchbase Server em sua moderna solu\u00e7\u00e3o de Big Data. A arquitetura do LivePerson aproveita tanto o processamento orientado por lote quanto o processamento em tempo real. A LivePerson considerou os bancos de dados NoSQL do Couchbase, MongoDB e DataStax. No entanto, apenas o Couchbase Server foi capaz de atender aos seus requisitos de alta taxa de transfer\u00eancia.<\/p>\n<p><strong>Mais informa\u00e7\u00f5es<\/strong><\/p>\n<p><a href=\"https:\/\/www.couchbase.com\/blog\/pt\/bigdata\/\">Central de Big Data<\/a><\/p>\n<p>O Big Data Central \u00e9 um local para a comunidade de big data explorar casos de uso, tecnologias e arquiteturas. Descubra como os clientes do Couchbase, como LivePerson, AOL e PayPal, est\u00e3o aproveitando o NoSQL e o Hadoop em solu\u00e7\u00f5es de Big Data, cl\u00e1ssicas e modernas.<\/p>","protected":false},"excerpt":{"rendered":"<p>The key to being successful in big data initiatives is being able to manage the speed, scale and structure at sub-millisecond speed. Big Data is a big term. It encompasses concepts about data types, dozens of different technologies to manage [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":13873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[1311,1236,1292,1379,1373],"ppma_author":[8990],"class_list":["post-1830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-architecture","tag-big-data","tag-elasticsearch","tag-hadoop","tag-storm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>When Big Data is Slow - The Couchbase Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.couchbase.com\/blog\/pt\/when-big-data-slow\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Big Data is Slow\" \/>\n<meta property=\"og:description\" content=\"The key to being successful in big data initiatives is being able to manage the speed, scale and structure at sub-millisecond speed. Big Data is a big term. It encompasses concepts about data types, dozens of different technologies to manage [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.couchbase.com\/blog\/pt\/when-big-data-slow\/\" \/>\n<meta property=\"og:site_name\" content=\"The Couchbase Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-16T17:39:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-28T08:27:04+00:00\" \/>\n<meta name=\"author\" content=\"Doug Laird, SVP and Chief Marketing Officer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Doug Laird, SVP and Chief Marketing Officer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/when-big-data-slow\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/when-big-data-slow\\\/\"},\"author\":{\"name\":\"Doug Laird, SVP and Chief Marketing Officer\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#\\\/schema\\\/person\\\/01e4f643c499408c5c61cbee3c41f1e3\"},\"headline\":\"When Big Data is Slow\",\"datePublished\":\"2014-12-16T17:39:31+00:00\",\"dateModified\":\"2023-06-28T08:27:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/when-big-data-slow\\\/\"},\"wordCount\":567,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/when-big-data-slow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2022\\\/11\\\/couchbase-nosql-dbaas.png\",\"keywords\":[\"Architecture\",\"Big Data\",\"elasticsearch\",\"hadoop\",\"Storm\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/when-big-data-slow\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/when-big-data-slow\\\/\",\"url\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/when-big-data-slow\\\/\",\"name\":\"When Big Data is Slow - The Couchbase Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/when-big-data-slow\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/when-big-data-slow\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2022\\\/11\\\/couchbase-nosql-dbaas.png\",\"datePublished\":\"2014-12-16T17:39:31+00:00\",\"dateModified\":\"2023-06-28T08:27:04+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/when-big-data-slow\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/when-big-data-slow\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/when-big-data-slow\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2022\\\/11\\\/couchbase-nosql-dbaas.png\",\"contentUrl\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/1\\\/2022\\\/11\\\/couchbase-nosql-dbaas.png\",\"width\":1800,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/when-big-data-slow\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When Big Data is Slow\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/\",\"name\":\"The Couchbase Blog\",\"description\":\"Couchbase, the NoSQL Database\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#organization\",\"name\":\"The Couchbase Blog\",\"url\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/admin-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/admin-logo.png\",\"width\":218,\"height\":34,\"caption\":\"The Couchbase Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#\\\/schema\\\/person\\\/01e4f643c499408c5c61cbee3c41f1e3\",\"name\":\"Doug Laird, SVP and Chief Marketing Officer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10555b70dac470d7a6761d833d2f3db42f5e32b9d43136d32faeac01d9715ee7?s=96&d=mm&r=g64e5ea98a9a26e0f29382a25e67d7ea3\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10555b70dac470d7a6761d833d2f3db42f5e32b9d43136d32faeac01d9715ee7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/10555b70dac470d7a6761d833d2f3db42f5e32b9d43136d32faeac01d9715ee7?s=96&d=mm&r=g\",\"caption\":\"Doug Laird, SVP and Chief Marketing Officer\"},\"description\":\"Doug Laird is an SVP and Chief Marketing Officer at Couchbase. Doug Laird is responsible for driving global marketing strategy and programs and is Committed to disrupting the $40B database market with Couchbase's breakthrough platform.\",\"url\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/pt\\\/author\\\/doug-laird\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"When Big Data is Slow - The Couchbase Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.couchbase.com\/blog\/pt\/when-big-data-slow\/","og_locale":"pt_BR","og_type":"article","og_title":"When Big Data is Slow","og_description":"The key to being successful in big data initiatives is being able to manage the speed, scale and structure at sub-millisecond speed. Big Data is a big term. It encompasses concepts about data types, dozens of different technologies to manage [&hellip;]","og_url":"https:\/\/www.couchbase.com\/blog\/pt\/when-big-data-slow\/","og_site_name":"The Couchbase Blog","article_published_time":"2014-12-16T17:39:31+00:00","article_modified_time":"2023-06-28T08:27:04+00:00","author":"Doug Laird, SVP and Chief Marketing Officer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Doug Laird, SVP and Chief Marketing Officer","Est. reading time":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.couchbase.com\/blog\/when-big-data-slow\/#article","isPartOf":{"@id":"https:\/\/www.couchbase.com\/blog\/when-big-data-slow\/"},"author":{"name":"Doug Laird, SVP and Chief Marketing Officer","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/01e4f643c499408c5c61cbee3c41f1e3"},"headline":"When Big Data is Slow","datePublished":"2014-12-16T17:39:31+00:00","dateModified":"2023-06-28T08:27:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.couchbase.com\/blog\/when-big-data-slow\/"},"wordCount":567,"commentCount":3,"publisher":{"@id":"https:\/\/www.couchbase.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.couchbase.com\/blog\/when-big-data-slow\/#primaryimage"},"thumbnailUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/11\/couchbase-nosql-dbaas.png","keywords":["Architecture","Big Data","elasticsearch","hadoop","Storm"],"articleSection":["Uncategorized"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.couchbase.com\/blog\/when-big-data-slow\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.couchbase.com\/blog\/when-big-data-slow\/","url":"https:\/\/www.couchbase.com\/blog\/when-big-data-slow\/","name":"When Big Data is Slow - The Couchbase Blog","isPartOf":{"@id":"https:\/\/www.couchbase.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.couchbase.com\/blog\/when-big-data-slow\/#primaryimage"},"image":{"@id":"https:\/\/www.couchbase.com\/blog\/when-big-data-slow\/#primaryimage"},"thumbnailUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/11\/couchbase-nosql-dbaas.png","datePublished":"2014-12-16T17:39:31+00:00","dateModified":"2023-06-28T08:27:04+00:00","breadcrumb":{"@id":"https:\/\/www.couchbase.com\/blog\/when-big-data-slow\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.couchbase.com\/blog\/when-big-data-slow\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.couchbase.com\/blog\/when-big-data-slow\/#primaryimage","url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/11\/couchbase-nosql-dbaas.png","contentUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/11\/couchbase-nosql-dbaas.png","width":1800,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.couchbase.com\/blog\/when-big-data-slow\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.couchbase.com\/blog\/"},{"@type":"ListItem","position":2,"name":"When Big Data is Slow"}]},{"@type":"WebSite","@id":"https:\/\/www.couchbase.com\/blog\/#website","url":"https:\/\/www.couchbase.com\/blog\/","name":"Blog do Couchbase","description":"Couchbase, o banco de dados NoSQL","publisher":{"@id":"https:\/\/www.couchbase.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.couchbase.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.couchbase.com\/blog\/#organization","name":"Blog do Couchbase","url":"https:\/\/www.couchbase.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/04\/admin-logo.png","contentUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/04\/admin-logo.png","width":218,"height":34,"caption":"The Couchbase Blog"},"image":{"@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/01e4f643c499408c5c61cbee3c41f1e3","name":"Doug Laird, vice-presidente s\u00eanior e diretor de marketing","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/10555b70dac470d7a6761d833d2f3db42f5e32b9d43136d32faeac01d9715ee7?s=96&d=mm&r=g64e5ea98a9a26e0f29382a25e67d7ea3","url":"https:\/\/secure.gravatar.com\/avatar\/10555b70dac470d7a6761d833d2f3db42f5e32b9d43136d32faeac01d9715ee7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/10555b70dac470d7a6761d833d2f3db42f5e32b9d43136d32faeac01d9715ee7?s=96&d=mm&r=g","caption":"Doug Laird, SVP and Chief Marketing Officer"},"description":"Doug Laird is an SVP and Chief Marketing Officer at Couchbase. Doug Laird is responsible for driving global marketing strategy and programs and is Committed to disrupting the $40B database market with Couchbase's breakthrough platform.","url":"https:\/\/www.couchbase.com\/blog\/pt\/author\/doug-laird\/"}]}},"acf":[],"authors":[{"term_id":8990,"user_id":28,"is_guest":0,"slug":"doug-laird","display_name":"Doug Laird, SVP and Chief Marketing Officer","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/10555b70dac470d7a6761d833d2f3db42f5e32b9d43136d32faeac01d9715ee7?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/1830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=1830"}],"version-history":[{"count":0,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/1830\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/media\/13873"}],"wp:attachment":[{"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=1830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=1830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=1830"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/ppma_author?post=1830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}