{"id":16078,"date":"2024-08-06T13:49:49","date_gmt":"2024-08-06T20:49:49","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/?p=16078"},"modified":"2024-08-19T12:07:15","modified_gmt":"2024-08-19T19:07:15","slug":"rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/pt\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/","title":{"rendered":"A Rakuten moderniza os servi\u00e7os de publicidade e minimiza o TCO com o Couchbase"},"content":{"rendered":"

Os principais varejistas e empresas de com\u00e9rcio eletr\u00f4nico da atualidade enfrentam muitos desafios de TI, incluindo a crescente demanda para oferecer experi\u00eancias de usu\u00e1rio r\u00e1pidas e personalizadas. Ao mesmo tempo, elas precisam gerenciar volumes cada vez maiores de usu\u00e1rios e dados e, ao mesmo tempo, reduzir os custos e o tempo de lan\u00e7amento no mercado. Essas expectativas crescentes, aliadas \u00e0s press\u00f5es competitivas no mercado, est\u00e3o gerando a necessidade de reformular a plataforma dos aplicativos existentes.<\/span><\/p>\n

Um exemplo disso \u00e9 o l\u00edder global em tecnologia, Grupo Rakuten<\/a>. Originalmente fundada como um mercado on-line, a Rakuten expandiu-se para oferecer servi\u00e7os de com\u00e9rcio eletr\u00f4nico, fintech, conte\u00fado digital e comunica\u00e7\u00f5es para 1,8 bilh\u00e3o de membros em todo o mundo e opera em 30 pa\u00edses e regi\u00f5es.<\/span><\/p>\n

Moderniza\u00e7\u00e3o dos servi\u00e7os e redu\u00e7\u00e3o da complexidade e dos custos<\/h2>\n

A Rakuten Ichiba, a principal plataforma de com\u00e9rcio eletr\u00f4nico da Rakuten, molda as compras on-line com suas ofertas de cashback, ofertas e recompensas. \u00c0 medida que o mercado Ichiba continua a crescer, a publicidade se tornou uma ferramenta crucial para os vendedores que desejam chamar a aten\u00e7\u00e3o dos clientes. Para ajudar os comerciantes e fabricantes a atingir seus objetivos de promo\u00e7\u00e3o, a Rakuten oferece uma gama de servi\u00e7os de an\u00fancios que dependem de vastos dados em tempo real, incluindo informa\u00e7\u00f5es precisas sobre lojas e itens.\u00a0<\/span><\/p>\n

Para gerenciar esses grandes conjuntos de dados, era necess\u00e1rio um banco de dados que pudesse oferecer alta disponibilidade, baixa lat\u00eancia de leitura e backups de dados confi\u00e1veis, tudo isso aproveitando a tecnologia de aprendizado de m\u00e1quina. Inicialmente constru\u00edda com base no Oracle RDBMS, a plataforma principal do Ichiba teve dificuldades para acompanhar a crescente variedade de servi\u00e7os, o que levou a problemas de escalabilidade e aumento de custos. Para atender \u00e0s demandas de servi\u00e7o, a Rakuten teve que implementar produtos adicionais que exigiam recursos significativos para serem gerenciados. Para superar esses obst\u00e1culos, a empresa buscou uma solu\u00e7\u00e3o mais \u00e1gil, flex\u00edvel e econ\u00f4mica, e optou pelo banco de dados NoSQL do Couchbase para seus sistemas de publicidade<\/span><\/p>\n

Obten\u00e7\u00e3o de desempenho aprimorado e TCO 20% menor com o Couchbase
\n<\/span><\/h2>\n

Desde a mudan\u00e7a para o Couchbase, a Rakuten alcan\u00e7ou uma disponibilidade de quase 100% e melhorou a resili\u00eancia do sistema. Agora, todos os dados dos servi\u00e7os de publicidade residem no Couchbase, garantindo o fornecimento de dados com lat\u00eancia extremamente baixa. A Rakuten tamb\u00e9m conseguiu reduzir o custo total de propriedade em 20% com a elimina\u00e7\u00e3o dos bancos de dados Redis e Aerospike, consolidando-os no Couchbase. Um n\u00famero menor de bancos de dados reduziu os custos de manuten\u00e7\u00e3o, a complexidade do c\u00f3digo e facilitou upgrades mais suaves. Atualmente, o Couchbase oferece suporte a mais de 70.000 lojas na Ichiba, com um cat\u00e1logo de mais de 475 milh\u00f5es de itens.<\/span><\/p>\n

Com os desenvolvedores colaborando em uma \u00fanica plataforma de desenvolvimento usando SQL++, a Rakuten est\u00e1 entregando aplicativos globais antes do prazo, apesar de os membros da equipe estarem dispersos em v\u00e1rios locais. Al\u00e9m disso, a plataforma lida sem esfor\u00e7o com picos de tr\u00e1fego, como os eventos trimestrais da campanha SuperSale e as maratonas de compras da Rakuten.<\/span><\/p>\n

A pr\u00f3xima etapa do roteiro da Rakuten \u00e9 trazer dados adicionais para o Couchbase para que tudo relacionado \u00e0 entrega de an\u00fancios seja armazenado em conjunto. Al\u00e9m disso, a Rakuten pretende migrar para o Couchbase Capella<\/a>\u2122 DBaaS no Google Cloud em um futuro pr\u00f3ximo.<\/span><\/p>\n

Leia a \u00edntegra <\/span>Estudo de caso da Rakuten<\/span><\/a> para saber mais.<\/span><\/p>\n

Registre-se para <\/span>Couchbase Capella DBaaS<\/span><\/a> e comece a testar a nuvem, sem necessidade de compromisso.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Today\u2019s leading retailers and e-commerce companies are faced with many IT challenges, including the increasing demand to deliver fast, personalized user experiences. At the same time, they have to manage growing volumes of users and data, while reducing costs and […]<\/p>","protected":false},"author":81148,"featured_media":16087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6319,9417],"tags":[9632,10002],"ppma_author":[9563],"class_list":["post-16078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customers","category-performance","tag-database-tco","tag-rakuten"],"acf":[],"yoast_head":"\nRakuten Modernizes Advertising Services, Minimizes TCO with Couchbase<\/title>\n<meta name=\"description\" content=\"Since switching, Rakuten achieved nearly 100% availability and improved the system\u2019s resilience, as well as lower TCO with Couchbase.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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