{"id":15869,"date":"2024-06-11T09:40:20","date_gmt":"2024-06-11T16:40:20","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/?p=15869"},"modified":"2025-06-13T16:36:52","modified_gmt":"2025-06-13T23:36:52","slug":"adaptive-applications-unlock-ai-innovation","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/pt\/adaptive-applications-unlock-ai-innovation\/","title":{"rendered":"Como os aplicativos adapt\u00e1veis desbloqueiam a inova\u00e7\u00e3o em uma nova era de IA"},"content":{"rendered":"

Estamos \u00e0 beira de uma revolu\u00e7\u00e3o de IA generativa (GenAI). Cerca de 98% das organiza\u00e7\u00f5es t\u00eam metas espec\u00edficas de GenAI para 2024 - representando quase um ter\u00e7o dos gastos com moderniza\u00e7\u00e3o digital no ano passado e em 2024, de acordo com novas pesquisas<\/a> do Couchbase. De acordo com nossa pesquisa, os CIOs est\u00e3o entusiasmados com a perspectiva de aumentos de produtividade, prototipagem r\u00e1pida e melhorias na experi\u00eancia do cliente (CX), entre muitos outros benef\u00edcios anunciados. Mas ser\u00e1 que a infraestrutura de TI existente pode suportar projetos de IA em grande escala?<\/p>\n

A resposta para muitos CIOs \u00e9 \"n\u00e3o\". Para dar in\u00edcio a uma nova era de tecnologias de GenAI aplicativos adapt\u00e1veis<\/a>Para isso, as organiza\u00e7\u00f5es precisam primeiro modernizar suas estrat\u00e9gias de gerenciamento de dados para obter controle sobre a an\u00e1lise e o processamento de dados em alta velocidade que a IA exige cada vez mais.<\/p>\n

Um limite para o crescimento<\/h2>\n

Nossa pesquisa indica que o investimento m\u00e9dio em moderniza\u00e7\u00e3o digital por organiza\u00e7\u00e3o foi de $28 milh\u00f5es em 2023, com previs\u00e3o de crescimento de 27% para ultrapassar $35 milh\u00f5es este ano. No entanto, a tecnologia, os recursos e a ades\u00e3o organizacional continuam sendo as principais barreiras. Calculamos que, em m\u00e9dia, as organiza\u00e7\u00f5es desperdi\u00e7am $4 milh\u00f5es anualmente em projetos fracassados, reduzidos ou atrasados. Quase dois ter\u00e7os (63%) sofreram atrasos de mais de tr\u00eas meses devido a problemas de moderniza\u00e7\u00e3o de TI.<\/p>\n

Quando se trata de GenAI, apenas alguns meses podem ser a diferen\u00e7a entre o sucesso e o fracasso dos neg\u00f3cios a longo prazo. As empresas precisam aumentar a produtividade em mais de um ter\u00e7o a cada ano apenas para permanecerem competitivas. Elas n\u00e3o podem se dar ao luxo de ter projetos fracassados ou atrasados.<\/p>\n

O desafio<\/a> \u00e9 que a maioria das organiza\u00e7\u00f5es n\u00e3o est\u00e1 preparada para suportar o tipo de aplicativos de IA adapt\u00e1veis de \u00faltima gera\u00e7\u00e3o que transformar\u00e3o a experi\u00eancia do usu\u00e1rio por meio de hiperpersonaliza\u00e7\u00e3o e atualiza\u00e7\u00f5es em tempo real. Elas n\u00e3o t\u00eam as prote\u00e7\u00f5es de seguran\u00e7a e privacidade necess\u00e1rias. N\u00e3o podem oferecer a baixa lat\u00eancia necess\u00e1ria para acesso, compartilhamento e uso r\u00e1pidos de dados. E n\u00e3o t\u00eam bancos de dados multiuso que ajudem a reduzir<\/a> GenAI alucina\u00e7\u00f5es<\/a> criando um \u00fanico pool de dados confi\u00e1veis para interagir com modelos externos.<\/p>\n

eles querem impulsionar o sucesso da GenAI. Isso exigir\u00e1 que eles definam metas e expectativas realistas sobre o que a tecnologia pode fazer para que os l\u00edderes seniores participem e ofere\u00e7am aos projetos a melhor chance de sucesso.<\/p>\n

A velocidade tamb\u00e9m \u00e9 fundamental. O compartilhamento e o acesso aos dados devem ocorrer rapidamente para obter o m\u00e1ximo desempenho. Caso contr\u00e1rio, os aplicativos fornecer\u00e3o informa\u00e7\u00f5es desatualizadas e haver\u00e1 um risco maior de alucina\u00e7\u00f5es. A seguran\u00e7a e a privacidade tamb\u00e9m s\u00e3o cruciais: Os CIOs precisam evitar a exposi\u00e7\u00e3o inadvertida de propriedade intelectual sens\u00edvel. Por fim, \u00e9 fundamental n\u00e3o esquecer os usu\u00e1rios finais da tecnologia. Os funcion\u00e1rios devem ser treinados para garantir o uso ideal e seguro da GenAI.<\/p>\n

Manter e aprimorar a capacidade da GenAI sem reduzir o investimento em outras \u00e1reas ser\u00e1 um desafio. Mas isso pode ser feito. O foco na arquitetura de dados \u00e9 um bom ponto de partida. \u00c9 not\u00e1vel que mais da metade (54%) das empresas admite que atualmente n\u00e3o possui todos os elementos para garantir uma estrat\u00e9gia de dados abrangente e pronta para a GenAI. H\u00e1 v\u00e1rios aspectos a serem considerados.<\/p>\n

Em primeiro lugar, as organiza\u00e7\u00f5es precisam controlar onde os dados s\u00e3o armazenados, quem tem acesso a eles e como s\u00e3o usados, para que n\u00e3o possam ser acessados ou usados de forma inadequada. Elas tamb\u00e9m precisar\u00e3o de ferramentas e procedimentos especializados para evitar que dados propriet\u00e1rios e informa\u00e7\u00f5es de clientes sejam expostos fora da organiza\u00e7\u00e3o. Os desenvolvedores devem receber orienta\u00e7\u00f5es claras e detalhadas sobre as melhores pr\u00e1ticas para usar os dados de forma segura e eficaz.<\/p>\n

Em seguida, considere a pr\u00f3pria arquitetura de dados. Conforme discutido, \u00e9 fundamental que qualquer sistema possa suportar aplicativos GenAI em tempo real, garantindo que os dados possam ser acessados, compartilhados e usados com o m\u00ednimo de lat\u00eancia. Um banco de dados de alto desempenho que possa gerenciar dados n\u00e3o estruturados em alta velocidade evitar\u00e1 que a GenAI seja limitada na forma como consulta os dados. Isso tamb\u00e9m dar\u00e1 suporte a dados quase em tempo real<\/a>\u00a0an\u00e1lise - outro requisito essencial para que a GenAI forne\u00e7a respostas precisas aos seus usu\u00e1rios. Apenas 18% das empresas t\u00eam um banco de dados vetorial que pode armazenar, gerenciar e indexar dados vetoriais com efici\u00eancia, mas isso tamb\u00e9m ajudaria a melhorar o desempenho da GenAI.<\/p>\n

No entanto, vale a pena lembrar que a GenAI geralmente exige diferentes n\u00edveis de processamento de dados. Portanto, a infraestrutura de TI deve ser capaz de ser dimensionada para atender \u00e0s demandas imediatas sem incorrer em gastos desnecess\u00e1rios. Por fim, considere o desafio das alucina\u00e7\u00f5es. As organiza\u00e7\u00f5es devem consolidar sua arquitetura de banco de dados para evitar que os aplicativos de IA acessem - e se confundam com - v\u00e1rias vers\u00f5es de dados. Menos de um ter\u00e7o (31%) das empresas fizeram esse investimento.<\/p>\n

\u00c9 hora de criar<\/h2>\n

Com essas pe\u00e7as no lugar, as organiza\u00e7\u00f5es podem pensar seriamente em criar aplicativos adapt\u00e1veis com a GenAI. S\u00e3o aplicativos que executam uma \u00fanica tarefa, mas usam a IA para se adaptar de forma inteligente, din\u00e2mica e autom\u00e1tica \u00e0s circunst\u00e2ncias vari\u00e1veis e \u00e0s prefer\u00eancias espec\u00edficas dos usu\u00e1rios. Um aplicativo de reservas pode ser atualizado regularmente com base em informa\u00e7\u00f5es de viagem em tempo real, eventos e hist\u00f3rico do usu\u00e1rio para sugerir viagens e ofertas personalizadas, por exemplo.<\/p>\n

Estimamos que metade (46%) das empresas perder\u00e1 clientes e 36% perder\u00e1 pessoal para os rivais se os aplicativos que elas fornecem n\u00e3o atenderem mais \u00e0s expectativas. Com o aumento constante dessas expectativas, as empresas n\u00e3o podem se dar ao luxo de ficar paradas. Elas precisam oferecer o tipo de experi\u00eancia hiperpersonalizada e contextualizada que esses usu\u00e1rios exigem, ou correm o risco de sofrer uma amea\u00e7a existencial aos seus neg\u00f3cios.<\/p>\n

Come\u00e7a com dados<\/h2>\n

Chegar l\u00e1 n\u00e3o ser\u00e1 f\u00e1cil. Mas h\u00e1 tecnologias de banco de dados dispon\u00edveis no momento para apoiar essas ambi\u00e7\u00f5es. Essas plataformas multiuso oferecem controle sobre o armazenamento e o acesso aos dados, podem gerenciar dados estruturados e n\u00e3o estruturados em alta velocidade, escalonar sob demanda e oferecer suporte a tecnologias como pesquisa baseada em vetores<\/a> e an\u00e1lises em tempo real. Eles tamb\u00e9m oferecem suporte a computa\u00e7\u00e3o de borda<\/a> para alta velocidade compartilhamento e acesso a dados<\/a> e seguran\u00e7a aprimorada.<\/p>\n

Em vez dos bancos de dados de fun\u00e7\u00e3o \u00fanica de antigamente, eles oferecem tudo o que uma organiza\u00e7\u00e3o precisa para dar suporte ao seu impulso por aplicativos adapt\u00e1veis. O futuro est\u00e1 logo ali na esquina.<\/p>\n

Saiba mais sobre como Pesquisa vetorial do Couchbase na borda<\/a> e an\u00e1lises em tempo real com Colunar do Couchbase<\/a> pode ajudar as organiza\u00e7\u00f5es a desenvolver uma nova classe de produtos com tecnologia de IA aplicativos adapt\u00e1veis<\/a> que envolvem os clientes de forma hiperpersonalizada e contextualizada.<\/p>","protected":false},"excerpt":{"rendered":"

We stand on the verge of a generative AI (GenAI) revolution. Some 98% of organizations have specific GenAI goals for 2024 \u2014 accounting for nearly a third of digital modernization spend last year and in 2024, according to new research […]<\/p>\n","protected":false},"author":75185,"featured_media":15870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1814,10122,9973,9937],"tags":[9908],"ppma_author":[9163],"class_list":["post-15869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-application-design","category-artificial-intelligence-ai","category-generative-ai-genai","category-vector-search","tag-adaptive-applications"],"yoast_head":"\nHow Adaptive Applications Unlock Innovation in a New AI Age - The Couchbase Blog<\/title>\n<meta name=\"description\" content=\"Adaptive apps use AI to intelligently, dynamically and automatically adapt to changing circumstances and users\u2019 preferences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.couchbase.com\/blog\/pt\/adaptive-applications-unlock-ai-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Adaptive Applications Unlock Innovation in a New AI Age\" \/>\n<meta property=\"og:description\" content=\"Adaptive apps use AI to intelligently, dynamically and automatically adapt to changing circumstances and users\u2019 preferences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.couchbase.com\/blog\/pt\/adaptive-applications-unlock-ai-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"The Couchbase Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-11T16:40:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-13T23:36:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2024\/06\/new-day-for-adapative-apps-ai.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tyler Mitchell - 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