{"id":15689,"date":"2024-05-06T05:55:02","date_gmt":"2024-05-06T12:55:02","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/?p=15689"},"modified":"2025-06-13T16:36:58","modified_gmt":"2025-06-13T23:36:58","slug":"cio-survey-digital-modernization-in-2025","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/pt\/cio-survey-digital-modernization-in-2025\/","title":{"rendered":"Pesquisa de TI de 2024 analisa o impacto atual e futuro da IA"},"content":{"rendered":"

A ascens\u00e3o da IA generativa (GenAI) est\u00e1 se mostrando transformadora para as organiza\u00e7\u00f5es. Mas as organiza\u00e7\u00f5es devem estar prontas para aproveitar a oportunidade da IA. A s\u00e9tima pesquisa anual da Couchbase com 500 tomadores de decis\u00e3o de TI explora como as empresas est\u00e3o reagindo ao r\u00e1pido crescimento da IA e avalia a prepara\u00e7\u00e3o de suas estrat\u00e9gias de dados. <\/span><\/p>\n

Verifica\u00e7\u00e3o do pulso de digitaliza\u00e7\u00e3o<\/h2>\n

A vis\u00e3o dos departamentos de TI \u00e9 clara: a moderniza\u00e7\u00e3o digital em todas as organiza\u00e7\u00f5es ainda \u00e9 uma prioridade importante e \u00e9 cada vez mais impulsionada pela IA. Prev\u00ea-se um aumento de 27% no investimento em moderniza\u00e7\u00e3o digital, chegando a $35,5 milh\u00f5es por empresa at\u00e9 o final de 2024.\u00a0<\/span><\/p>\n

\"\"<\/a><\/p>\n

No entanto, os desafios continuam. Todas as empresas pesquisadas j\u00e1 foram impedidas de buscar um novo servi\u00e7o digital ou projeto de moderniza\u00e7\u00e3o de TI devido a problemas com tecnologia, recursos ou ades\u00e3o organizacional. Da mesma forma, todas as empresas j\u00e1 passaram por um projeto fracassado. Em m\u00e9dia, os projetos atrasados ou fracassados custam $4 milh\u00f5es.\u00a0<\/span><\/p>\n

De acordo com os dados, as principais barreiras que impedem o sucesso de projetos digitais novos e atuais s\u00e3o os desafios da tecnologia legada e o risco de fracasso. O que tamb\u00e9m est\u00e1 claro \u00e9 o impacto que os atrasos nos projetos podem ter sobre as empresas, que lutam para permanecer eficientes e competitivas. Isso est\u00e1 em desacordo com o impulso cont\u00ednuo de produtividade - 72% acreditam que seus departamentos est\u00e3o sob press\u00e3o para fazer mais com menos.<\/span><\/p>\n

A corrida da IA que se aproxima<\/h2>\n

A capacidade da IA de oferecer suporte \u00e0 automa\u00e7\u00e3o inteligente e eficiente \u00e9 um grande b\u00f4nus para as empresas que buscam aumentar a produtividade. Mas o potencial da IA vai al\u00e9m disso, com o teste de novas ideias, ajudando os funcion\u00e1rios a serem mais eficientes e combatendo amea\u00e7as \u00e0 seguran\u00e7a como os principais motivos destacados pelos entrevistados para gastar com IA.\u00a0<\/span><\/p>\n

O investimento tamb\u00e9m \u00e9 significativo - os entrevistados preveem um gasto total com IA este ano de mais de $21 milh\u00f5es por empresa. <\/span><\/p>\n

\"\"<\/a><\/p>\n

Juntamente com o investimento constante em IA nos pr\u00f3ximos 12 meses, as empresas planejam alocar or\u00e7amento para \u00e1reas que ser\u00e3o cruciais para apoiar o crescimento da IA, como computa\u00e7\u00e3o de ponta, infraestrutura de TI e gerenciamento de dados. <\/span><\/p>\n

Tempo para se preparar<\/h2>\n

As empresas precisam de mais do que compromissos or\u00e7ament\u00e1rios para fazer valer o investimento em IA. Os entrevistados s\u00e3o claros quanto \u00e0 necessidade de garantir que todas as \u00e1reas da empresa possam usar a IA de forma segura e eficaz.\u00a0<\/span><\/p>\n

Quase dois ter\u00e7os (64%) dos l\u00edderes de TI acreditam que outras empresas se apressaram em adotar a tecnologia sem entender adequadamente como usar a IA com seguran\u00e7a. O risco de uma abordagem apressada coloca usu\u00e1rios n\u00e3o especializados na linha de frente com a tecnologia, o que pode resultar em problemas financeiros, de reputa\u00e7\u00e3o ou jur\u00eddicos se a IA compartilhar informa\u00e7\u00f5es privadas ou alucinar uma resposta. At\u00e9 mesmo usu\u00e1rios experientes de IA em equipes de desenvolvimento enfrentam esses desafios.\u00a0<\/span><\/p>\n

A estrat\u00e9gia e a arquitetura de dados corretas ser\u00e3o cruciais para impulsionar a IA. De fato, 59% disseram que atualmente est\u00e3o preocupados com o fato de que sua capacidade de gerenciar dados n\u00e3o atender\u00e1 \u00e0s demandas de IA sem investimentos adicionais. Essas preocupa\u00e7\u00f5es se estendem ao poder de computa\u00e7\u00e3o dispon\u00edvel para as empresas.\u00a0<\/span><\/p>\n

Para atenuar essas preocupa\u00e7\u00f5es, 73% das empresas est\u00e3o aumentando o investimento em ferramentas de IA para ajudar os desenvolvedores a trabalhar com mais efici\u00eancia e criar novos aplicativos de GenAI com mais rapidez. 66% das empresas querem atualizar seus bancos de dados para dar melhor suporte aos aplicativos internos de GenAI, mas acreditam que precisariam investir em v\u00e1rios bancos de dados para obter todos os recursos necess\u00e1rios. Os bancos de dados multiuso que suportam todas as necessidades de acesso est\u00e3o dispon\u00edveis, mas \u00e9 necess\u00e1rio educar e conscientizar os desenvolvedores.<\/span><\/p>\n

Sem controle total sobre onde os dados s\u00e3o armazenados, como s\u00e3o usados e quem tem acesso, o uso da GenAI n\u00e3o ser\u00e1 seguro. Al\u00e9m disso, sem a capacidade de acessar, compartilhar e usar os dados com lat\u00eancia m\u00ednima, ser\u00e1 imposs\u00edvel para as empresas atenderem \u00e0s demandas de desempenho da GenAI. A pesquisa mostra que pelo menos 54% das empresas n\u00e3o conseguem garantir uma estrat\u00e9gia de dados abrangente criada para a GenAI porque n\u00e3o t\u00eam todos os elementos necess\u00e1rios.<\/span><\/p>\n

Aplicativos adapt\u00e1veis<\/h2>\n

Com o aumento das expectativas dos usu\u00e1rios em rela\u00e7\u00e3o a jornadas personalizadas e intuitivas, a 61% afirma estar sob press\u00e3o para oferecer continuamente experi\u00eancias aprimoradas para os usu\u00e1rios finais.\u00a0<\/span><\/p>\n

Os l\u00edderes de TI afirmam que o atributo mais importante de um aplicativo voltado para o consumidor \u00e9 a adaptabilidade (45%). Os aplicativos adapt\u00e1veis podem alterar automaticamente o que \u00e9 oferecido ao usu\u00e1rio conforme necess\u00e1rio, proporcionando uma experi\u00eancia personalizada.<\/span><\/p>\n

\"\"<\/a><\/p>\n

O momento para a a\u00e7\u00e3o da IA \u00e9 agora<\/h2>\n

As organiza\u00e7\u00f5es que conseguirem modernizar suas estrat\u00e9gias de gerenciamento de dados e controlar a an\u00e1lise de dados em alta velocidade que a IA exige estar\u00e3o em uma posi\u00e7\u00e3o ideal para fazer uso total da GenAI e fornecer os aplicativos adapt\u00e1veis com tecnologia de IA que os usu\u00e1rios desejam.<\/span><\/p>\n

Uma plataforma de banco de dados moderna, como o Couchbase, \u00e9 fundamental para atingir esse objetivo. O suporte do Couchbase para v\u00e1rios padr\u00f5es de acesso a dados, incluindo a pesquisa vetorial, pode ajudar a remover a complexidade da arquitetura de dados. Isso melhora a precis\u00e3o dos prompts para conversas com a GenAI. O Couchbase oferece esses recursos na borda e em dispositivos m\u00f3veis. Afinal de contas, os dispositivos cont\u00eam uma grande quantidade de dados situacionais em tempo real que podem melhorar o contexto para experi\u00eancias personalizadas baseadas em IA.\u00a0<\/span><\/p>\n

O armazenamento em cache de alto desempenho da plataforma oferece capacidade de resposta em escala, ajudando muitos usu\u00e1rios do Couchbase a eliminar a lat\u00eancia e a criar a pr\u00f3xima gera\u00e7\u00e3o de aplicativos alimentados por IA. O Couchbase pode ser ativado rapidamente, aumentando significativamente a produtividade do desenvolvedor e acelerando o tempo de lan\u00e7amento de aplicativos modernos no mercado. \u00c9 por isso que os desenvolvedores adoram o Couchbase!<\/span><\/p>\n

Acesse o relat\u00f3rio completo: <\/span>Moderniza\u00e7\u00e3o digital em 2025 - As estrat\u00e9gias de dados est\u00e3o prontas para a era da IA?\u00a0<\/span><\/i><\/a><\/p>\n

E <\/span>veja aqui<\/span><\/a> para obter mais informa\u00e7\u00f5es sobre como o Couchbase \u00e9 a op\u00e7\u00e3o perfeita para <\/span>habilitar aplicativos adaptativos com tecnologia de IA<\/span><\/a>.\u00a0<\/span><\/p>\n

Confira como <\/span>clientes<\/span><\/a>incluindo <\/span>Corpora\u00e7\u00e3o Carnival<\/span><\/a>, <\/span>Betfair<\/span><\/a> e <\/span>United Airlines<\/span><\/a> est\u00e3o usando o Couchbase para modernizar os aplicativos. <\/span><\/p>","protected":false},"excerpt":{"rendered":"

The rise of generative AI (GenAI) is proving transformative for organizations. But organizations must be ready to seize the AI opportunity. Couchbase\u2019s seventh annual survey of 500 IT decision makers explores how enterprises are reacting to the rapid growth of […]<\/p>\n","protected":false},"author":85252,"featured_media":15698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[10122,3917,6319,2389],"tags":[9908,2039,9573,2433],"ppma_author":[9960],"class_list":["post-15689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence-ai","category-company","category-customers","category-solutions","tag-adaptive-applications","tag-digital-transformation","tag-modernization","tag-survey"],"yoast_head":"\n2024 IT Survey Analyzes Current and Future Impact of AI<\/title>\n<meta name=\"description\" content=\"Couchbase\u2019s 7th annual survey of 500 IT decision makers explores enterprise reactions to rapid AI growth, and assessing data 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