{"id":15127,"date":"2023-12-06T14:40:08","date_gmt":"2023-12-06T22:40:08","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/?p=15127"},"modified":"2024-03-04T13:08:04","modified_gmt":"2024-03-04T21:08:04","slug":"how-nosql-powers-personalized-experiences","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/pt\/how-nosql-powers-personalized-experiences\/","title":{"rendered":"Como o NoSQL potencializa as experi\u00eancias personalizadas para os clientes"},"content":{"rendered":"

A personaliza\u00e7\u00e3o est\u00e1 se tornando rapidamente uma oportunidade e um desafio. \u00c9 uma oportunidade de criar o envolvimento certo - um an\u00fancio, um cupom, uma recomenda\u00e7\u00e3o e muito mais - com o visitante certo no momento certo. Mas a capacidade de ingerir, processar e utilizar a quantidade de dados necess\u00e1ria para criar experi\u00eancias personalizadas \u00e9 um desafio para os bancos de dados relacionais.<\/span><\/p>\n

Os bancos de dados relacionais ficam sobrecarregados com o volume de dados necess\u00e1rios para a personaliza\u00e7\u00e3o<\/h2>\n

Uma experi\u00eancia personalizada requer grandes quantidades de dados: demogr\u00e1ficos, contextuais, comportamentais e outros. Quanto mais dados estiverem dispon\u00edveis, mais personalizada ser\u00e1 a experi\u00eancia. Uma fonte significativa de dados s\u00e3o os dados de fluxo de cliques, ou seja, dados de alto volume e alta velocidade, o tipo de carga de trabalho de grava\u00e7\u00e3o intensiva que sobrecarrega os bancos de dados relacionais. Em contrapartida, um banco de dados NoSQL distribu\u00eddo, como o Couchbase, pode ser dimensionado de forma el\u00e1stica para atender \u00e0s cargas de trabalho mais exigentes.<\/span><\/p>\n

Depois de ingerir os dados dos visitantes, o pr\u00f3ximo desafio \u00e9 manter perfis de visitantes precisos. N\u00e3o \u00e9 incomum que os perfis de visitantes incluam centenas, se n\u00e3o milhares, de atributos, j\u00e1 que o n\u00famero de atributos cresce constantemente. Aumentar o n\u00famero de atributos melhora a precis\u00e3o, mas pode resultar em centenas de milh\u00f5es de perfis de visitantes. Enquanto os bancos de dados relacionais dependem de modelos de dados fixos e oferecem escalabilidade limitada, os bancos de dados de documentos dependem de modelos de dados flex\u00edveis e oferecem escalabilidade inigual\u00e1vel.\u00a0<\/span><\/p>\n

O Couchbase permite que os perfis de usu\u00e1rios sejam acessados e atualizados quase em tempo real, promovendo a fidelidade \u00e0 marca e melhorando o envolvimento dos visitantes. Isso se tornou n\u00e3o apenas uma expectativa do usu\u00e1rio, mas um requisito comercial. Enquanto os bancos de dados relacionais est\u00e3o limitados \u00e0 velocidade do disco, um banco de dados como o Couchbase, com cache integrado, pode operar centenas de vezes mais r\u00e1pido, na velocidade da mem\u00f3ria. Seu modelo de dados flex\u00edvel baseado em documentos JSON permite o desenvolvimento \u00e1gil.<\/span><\/p>\n

Destaques do cliente<\/h2>\n

A Dominos cria campanhas de marketing personalizadas com dados unificados em tempo real<\/h3>\n

Dominos<\/span><\/a> A Dominos Inc. \u00e9 l\u00edder mundial em entrega de pizzas, operando uma rede de lojas pr\u00f3prias e franqueadas em todo o mundo. Um dos motivos para o crescimento e o sucesso cont\u00ednuos da Dominos \u00e9 o foco nos clientes e a percep\u00e7\u00e3o de que o aproveitamento de dados poderia fornecer o melhor mecanismo para promover a fidelidade e a repeti\u00e7\u00e3o de neg\u00f3cios. A empresa criou um sistema de marketing omnicanal para a grande quantidade de dados provenientes de sistemas de PDV em todo o mundo. A arquitetura distribu\u00edda do Couchbase proporcionou \u00e0 empresa a escala necess\u00e1ria para atender a todas as lojas do mundo. O suporte a SQL facilitou a ado\u00e7\u00e3o pelos desenvolvedores de sistemas legados, e os recursos de v\u00e1rios modelos permitiram que a Dominos processasse cargas de trabalho operacionais, facilitasse a pesquisa de texto completo e analisasse os dados dos clientes no mesmo sistema. Esses recursos foram combinados para criar um sistema \u00e1gil em que os insights anal\u00edticos pudessem ser aplicados a situa\u00e7\u00f5es operacionais quase que imediatamente - agora, as campanhas altamente direcionadas n\u00e3o levam mais semanas para serem formuladas - e as recomenda\u00e7\u00f5es s\u00e3o feitas em tempo real, quando t\u00eam a maior probabilidade de incentivar os clientes e aumentar os neg\u00f3cios.<\/span><\/p>\n

A Marriott oferece uma experi\u00eancia moderna ao cliente para a era digital<\/h3>\n

Marriott<\/span><\/a> A Marriott Inc. \u00e9 a maior marca de hot\u00e9is do mundo, com mais de 30 marcas e quase 8.700 propriedades em 139 pa\u00edses. Para manter sua vantagem competitiva na economia digital, a Marriott queria criar experi\u00eancias personalizadas para os clientes, melhorar a confiabilidade on-line e lan\u00e7ar novos aplicativos mais rapidamente. Ap\u00f3s uma avalia\u00e7\u00e3o t\u00e9cnica e arquitet\u00f4nica, a Marriott escolheu o Couchbase para substituir sua infraestrutura legada. O Couchbase j\u00e1 havia se comprovado no setor, e os arquitetos de solu\u00e7\u00f5es da Marriott ficaram impressionados com o cache integrado do Couchbase, a facilidade e a flexibilidade para mover e adicionar n\u00f3s de cluster e a facilidade de recupera\u00e7\u00e3o de desastres. Agora, os dados s\u00e3o replicados em v\u00e1rias \u00e1reas geogr\u00e1ficas com tempos de resposta otimizados e disponibilidade aprimorada. Um modelo escal\u00e1vel e flex\u00edvel baseado em nuvem reduz os custos de desenvolvimento de aplicativos e aumenta a velocidade. A Marriott oferece suporte a 30 milh\u00f5es de documentos, acessados a 4.000 transa\u00e7\u00f5es por segundo, para proporcionar experi\u00eancias personalizadas a cada h\u00f3spede.<\/span><\/p>\n

A Comcast cria uma vis\u00e3o \u00fanica dos clientes em v\u00e1rias linhas de neg\u00f3cios<\/h3>\n

Comcast<\/span><\/a>A Comcast, fornecedora l\u00edder de servi\u00e7os de v\u00eddeo, Internet de alta velocidade e voz, com quase 30 milh\u00f5es de clientes, usa o Couchbase para oferecer melhor suporte ao cliente em v\u00e1rias linhas de neg\u00f3cios. Uma parte importante do modelo de neg\u00f3cios da Comcast \u00e9 oferecer uma experi\u00eancia ao cliente que esteja sempre melhorando. Atingir essa meta \u00e9 complicado porque os clientes interagem com a Comcast de muitas maneiras diferentes - e capturar todas essas intera\u00e7\u00f5es para criar uma vis\u00e3o \u00fanica de cada cliente tornou-se um s\u00e9rio desafio com as tecnologias relacionais. Com o Couchbase, a Comcast apresenta um quadro completo da conta e do status de cada cliente quando o suporte recebe uma chamada, resultando em um servi\u00e7o melhor e mais r\u00e1pido para os clientes da empresa. O dimensionamento multidimensional permite um crescimento econ\u00f4mico, totalizando mais de 40 milh\u00f5es de documentos e 61 mil usu\u00e1rios.<\/span><\/p>\n

Leia mais: <\/span>10 casos de uso comuns de NoSQL para aplicativos modernos<\/b><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Personalization is fast becoming an opportunity, and a challenge. It\u2019s an opportunity to make the right engagement\u2014an ad, a coupon, a recommendation, and more\u2014with the right visitor at the right time. But the ability to ingest, process, and utilize the […]<\/p>","protected":false},"author":83995,"featured_media":15135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6319,2389],"tags":[9910,9909,9616,1725,9911,2019],"ppma_author":[9757],"class_list":["post-15127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customers","category-solutions","tag-comcast","tag-dominos","tag-marriott","tag-nosql-database","tag-personalized","tag-profile-store"],"acf":[],"yoast_head":"\nHow NoSQL Powers Personalized Experiences for Customers - The Couchbase Blog<\/title>\n<meta name=\"description\" content=\"Couchbase enables user profiles to be accessed and updated in near real-time, fostering brand loyalty and improving visitor engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.couchbase.com\/blog\/pt\/how-nosql-powers-personalized-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How NoSQL Powers Personalized Experiences for Customers\" \/>\n<meta property=\"og:description\" content=\"Couchbase enables user profiles to be accessed and updated in near real-time, fostering brand loyalty and improving visitor engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.couchbase.com\/blog\/pt\/how-nosql-powers-personalized-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"The Couchbase Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-06T22:40:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-04T21:08:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/12\/blog-template-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matt Spillar - 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