{"id":12664,"date":"2022-01-05T12:52:52","date_gmt":"2022-01-05T20:52:52","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/?p=12664"},"modified":"2025-06-13T18:43:04","modified_gmt":"2025-06-14T01:43:04","slug":"investing-in-mobile-to-meet-consumer-holiday-shopping-demands","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/pt\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/","title":{"rendered":"Investindo em dispositivos m\u00f3veis para atender \u00e0s demandas de compras de fim de ano dos consumidores"},"content":{"rendered":"

O boom das compras on-line por celular n\u00e3o tem precedentes. De acordo com o relat\u00f3rio 2021 Consumer Spending (Gastos do consumidor) do BigCommerce e do PayPal <\/span>Relat\u00f3rio<\/span><\/a>De acordo com a pesquisa realizada pela empresa, dois ter\u00e7os dos consumidores fizeram pelo menos uma compra on-line com seus dispositivos m\u00f3veis a cada m\u00eas. Isso representou um desafio para as empresas que demoraram a se modernizar, especialmente durante as festas de fim de ano, quando h\u00e1 um grande aumento nas compras. Os consumidores de hoje esperam experi\u00eancias altamente personalizadas em todos os canais de engajamento, e uma experi\u00eancia m\u00f3vel perfeita desempenha um papel fundamental no atendimento a essas demandas para cultivar a fidelidade do cliente durante os per\u00edodos de alta demanda de compras.\u00a0<\/span><\/p>\n

No mercado global atual, as empresas l\u00edderes est\u00e3o percebendo a import\u00e2ncia de complementar os bancos de dados NoSQL em nuvem com tecnologias de banco de dados m\u00f3veis incorporadas. Isso permite que elas ofere\u00e7am experi\u00eancias \u00fanicas e sincronizadas aos clientes, que abrangem dispositivos pessoais, da Web e m\u00f3veis em escala. O fornecimento de recursos m\u00f3veis envolventes pode resultar em novas oportunidades de receita, e as organiza\u00e7\u00f5es que n\u00e3o conseguirem cumprir essa meta ficar\u00e3o atr\u00e1s da concorr\u00eancia e perder\u00e3o o ROI das f\u00e9rias.\u00a0<\/span><\/p>\n

O impacto da tecnologia m\u00f3vel na fideliza\u00e7\u00e3o do cliente\u00a0<\/b><\/p>\n

Mais do que nunca, as organiza\u00e7\u00f5es de todos os setores entendem que a ado\u00e7\u00e3o de uma estrat\u00e9gia m\u00f3vel n\u00e3o pode ser uma reflex\u00e3o tardia, ela deve ser parte integrante da estrat\u00e9gia principal para o envolvimento geral do cliente. Veja o setor banc\u00e1rio, por exemplo. A <\/span>relat\u00f3rio<\/span><\/a> da Forrester Research revelou que um n\u00famero crescente de consumidores est\u00e1 frustrado com o fato de os aplicativos banc\u00e1rios n\u00e3o terem as mesmas funcionalidades oferecidas nos sites (por exemplo, recursos de or\u00e7amento e economia).\u00a0<\/span><\/p>\n

Ao gerenciar as finan\u00e7as, especialmente durante per\u00edodos de altos gastos, os usu\u00e1rios esperam que os servi\u00e7os banc\u00e1rios m\u00f3veis sejam perfeitos e que os servi\u00e7os oferecidos sejam iguais aos oferecidos na loja ou na Web. No entanto, muitos clientes reclamam dos obst\u00e1culos que enfrentam para aproveitar os aplicativos para fazer coisas como receber aconselhamento financeiro personalizado para suas circunst\u00e2ncias financeiras exclusivas. Esses desafios fazem com que os usu\u00e1rios optem cada vez mais por bancos digitais que n\u00e3o sejam prejudicados por tecnologias ultrapassadas e que, em vez disso, sejam projetados para tornar as experi\u00eancias digitais f\u00e1ceis e agrad\u00e1veis para os usu\u00e1rios em grande escala.\u00a0<\/span><\/p>\n

Da mesma forma, no varejo, os clientes est\u00e3o frustrados com as experi\u00eancias m\u00f3veis. Muitas vezes, os usu\u00e1rios s\u00e3o desnecessariamente solicitados a preencher longos registros ou a criar contas que s\u00e3o dif\u00edceis de navegar em dispositivos m\u00f3veis. Os varejistas que demoram a inovar digitalmente criam, sem querer, uma experi\u00eancia abaixo da m\u00e9dia para seus clientes, como oferecer op\u00e7\u00f5es de pagamento limitadas e exigir que os usu\u00e1rios forne\u00e7am informa\u00e7\u00f5es que j\u00e1 compartilharam v\u00e1rias vezes.\u00a0\u00a0<\/span><\/p>\n

Para criar uma base de clientes fi\u00e9is durante e ap\u00f3s as festas de fim de ano, as organiza\u00e7\u00f5es devem ampliar suas estrat\u00e9gias de nuvem tendo em mente os recursos m\u00f3veis e de borda. Isso \u00e9 evidenciado por um estudo da PwC <\/span>relat\u00f3rio<\/span><\/a>que constatou que quase tr\u00eas em cada cinco consumidores n\u00e3o retornar\u00e3o aos aplicativos ap\u00f3s v\u00e1rias experi\u00eancias de compras ruins e 17% evitar\u00e3o os aplicativos ap\u00f3s apenas uma experi\u00eancia ruim. Sem priorizar o celular como parte da experi\u00eancia do cliente, as organiza\u00e7\u00f5es correm o risco de perder at\u00e9 um quinto de seus clientes.<\/span><\/p>\n

A necessidade crescente de um banco de dados m\u00f3vel que se estenda at\u00e9 a borda<\/b><\/p>\n

Tudo isso destaca o fato de que as empresas precisam melhorar sua abordagem aos dados para garantir que a experi\u00eancia m\u00f3vel corresponda \u00e0 experi\u00eancia na Web. Com a tecnologia certa, as organiza\u00e7\u00f5es podem capacitar os desenvolvedores n\u00e3o apenas para atender a esse requisito essencial, mas tamb\u00e9m para criar aplicativos m\u00f3veis novos e din\u00e2micos que ofere\u00e7am \u00e0s organiza\u00e7\u00f5es uma vantagem competitiva durante os per\u00edodos de grande volume de compras.\u00a0<\/span><\/p>\n

A ado\u00e7\u00e3o de uma plataforma de dados NoSQL pronta para a borda, que inclua um banco de dados m\u00f3vel incorporado com recursos de sincroniza\u00e7\u00e3o integrados, permitir\u00e1 que as organiza\u00e7\u00f5es armazenem, processem, sincronizem e analisem os dados diretamente no ponto de intera\u00e7\u00e3o, alimentando aplicativos modernos que s\u00e3o sempre r\u00e1pidos e sempre confi\u00e1veis. Al\u00e9m disso, o banco de dados m\u00f3vel correto fornecer\u00e1 recursos offline-first para aplicativos, o que significa que os usu\u00e1rios podem manter uma experi\u00eancia de primeira classe, mesmo em locais onde a conex\u00e3o com a Internet pode ser lenta, inst\u00e1vel ou completamente ausente por longos per\u00edodos. Isso garante ainda mais uma jornada perfeita e positiva do cliente em todos os pontos de contato poss\u00edveis.\u00a0<\/span><\/p>\n

As experi\u00eancias m\u00f3veis vieram para ficar\u00a0<\/b><\/p>\n

O uso de dispositivos m\u00f3veis continuar\u00e1 a crescer. E com um n\u00famero cada vez maior de consumidores interagindo com as marcas por meio de aplicativos m\u00f3veis, as organiza\u00e7\u00f5es que deixarem de investir em suas estrat\u00e9gias m\u00f3veis perder\u00e3o terreno em rela\u00e7\u00e3o \u00e0 concorr\u00eancia. \u00c9 por isso que, em 2022 e nos anos seguintes, as empresas modernas devem adotar tecnologias que capacitem os desenvolvedores a criar aplicativos m\u00f3veis inovadores, dimension\u00e1veis, sempre dispon\u00edveis e f\u00e1ceis de usar. <\/span><\/p>\n

Saiba como voc\u00ea pode arquitetar aplicativos de varejo e com\u00e9rcio eletr\u00f4nico de alto desempenho que s\u00e3o dimensionados de acordo com a demanda, com o Couchbase.<\/a><\/p>","protected":false},"excerpt":{"rendered":"

The boom in online mobile shopping is unprecedented. According to BigCommerce and PayPal\u2019s 2021 Consumer Spending Report, two-thirds of consumers made at least one online purchase with their mobile devices each month. This has posed a challenge to companies that […]<\/p>","protected":false},"author":68550,"featured_media":12665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1814,1810,7666],"tags":[1245,9454,1725],"ppma_author":[8920],"class_list":["post-12664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-application-design","category-couchbase-mobile","category-edge-computing","tag-cloud","tag-cloud-database","tag-nosql-database"],"acf":[],"yoast_head":"\nInvesting in Mobile to Meet Consumer Holiday Shopping Demands - The Couchbase Blog<\/title>\n<meta name=\"description\" content=\"Learn how you can architect high-performance retail and e-commerce applications that scale with demand, with Couchbase.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.couchbase.com\/blog\/pt\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investing in Mobile to Meet Consumer Holiday Shopping Demands\" \/>\n<meta property=\"og:description\" content=\"Learn how you can architect high-performance retail and e-commerce applications that scale with demand, with Couchbase.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.couchbase.com\/blog\/pt\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/\" \/>\n<meta property=\"og:site_name\" content=\"The Couchbase Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-05T20:52:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-14T01:43:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/01\/shutterstock_1797026734-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Gamble, Director of Product & Solutions Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Gamble, Director of Product & Solutions Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/\"},\"author\":{\"name\":\"Mark Gamble, Director of Product & Solutions Marketing\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/5bb6fb9735a5dd617150df16cda64053\"},\"headline\":\"Investing in Mobile to Meet Consumer Holiday Shopping Demands\",\"datePublished\":\"2022-01-05T20:52:52+00:00\",\"dateModified\":\"2025-06-14T01:43:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/\"},\"wordCount\":717,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/01\/shutterstock_1797026734-scaled.jpg\",\"keywords\":[\"cloud\",\"cloud database\",\"NoSQL Database\"],\"articleSection\":[\"Application Design\",\"Couchbase Mobile\",\"Edge computing\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.couchbase.com\/blog\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/\",\"url\":\"https:\/\/www.couchbase.com\/blog\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/\",\"name\":\"Investing in Mobile to Meet Consumer Holiday Shopping Demands - 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