{"id":1157,"date":"2017-09-07T09:00:38","date_gmt":"2017-09-07T16:00:38","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/"},"modified":"2017-09-07T09:00:38","modified_gmt":"2017-09-07T16:00:38","slug":"digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/pt\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/","title":{"rendered":"Is digital innovation facing a data dilemma? Part Three: Consequences and how to avoid becoming a victim of the digital revolution"},"content":{"rendered":"<p><span>So far in our look at Couchbase\u2019s <\/span><a href=\"https:\/\/info.couchbase.com\/2017_CIO_Survey_Report_LP.html\"><span>Data Dilemma research <\/span><\/a><span>we\u2019ve seen that enterprises are under pressure to create new experiences that help them engage with customers, and that legacy databases are a serious hindrance to realising these ambitions. Assuming they don\u2019t take action to improve the situation, what will be the consequences?<\/span><\/p>\n\n\n\n<p><span>The first casualty will be customer experience, and ultimately customer satisfaction \u2013 87 percent of digital decision makers are concerned that challenges with digital innovation will impact these. Dissatisfied customers means ultimately fewer customers, spending less money \u2013 87 percent also believe that failure to improve customer experience will impact revenues. There is a real possibility of a downward spiral: poorer customer experience leading to lost customers, lower revenues, and fewer resources to invest in digital innovation and even further degradation of the customer experience.<\/span><\/p>\n\n\n\n<p><span>The inevitable result of an uninterrupted downward spiral is failure. Over half the businesses surveyed believed that if they couldn\u2019t successfully transform, they will survive for less than five years before going out of business or being absorbed by a competitor. This process is likely already ongoing for many: 80 percent of respondents are already concerned that their own business could be at risk of being left behind by its competitors. <\/span><\/p>\n\n\n\n<p><span>Even if the business itself survives, careers are likely to be in the firing line if a digital project doesn\u2019t live up to expectations. 73 percent of digital decision makers stated they could be dismissed for mistakes made when implementing a project, including investing in technology that leads to a security breach, allowing a project to go drastically over time and\/or over budget, and investing in technology that cannot meet regulatory standards.<\/span><\/p>\n\n\n\n<p><b>What to do?<\/b><\/p>\n\n\n\n<p><span>No enterprise should feel it is doomed by the data dilemma. The first action to take is to recognize that, for the majority of organizations, there currently isn\u2019t One True Database that can perfectly fulfill every single need \u2013 and if there is, it isn\u2019t based on legacy technology. Digital decision makers understand this: 87 percent say that a single database cannot meet all of their needs. More realistic is using an Engagement Database database that can access and use data more flexibly, more quickly, and at greater scale. This will ensure that the organization is able to give customers the exceptional experience they are coming to expect, and help shepherd them through to making the final transaction. After all, all the ambition in the world won\u2019t help if your basic tools can\u2019t back it up.<\/span><\/p>\n\n\n\n<p><span>Using modern tools that are built to not only process data, but do so in a way that allows the business to engage with customers is a key part of today\u2019s digital innovation projects. This approach not only helps a business raise the bar for its industry, it helps them embrace the digital revolution vs. falling victim. <\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>So far in our look at Couchbase\u2019s Data Dilemma research we\u2019ve seen that enterprises are under pressure to create new experiences that help them engage with customers, and that legacy databases are a serious hindrance to realising these ambitions. Assuming they don\u2019t take action to improve the situation, what will be the consequences? The first [&hellip;]<\/p>\n","protected":false},"author":4782,"featured_media":1156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"ppma_author":[275],"class_list":["post-1157","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is digital innovation facing a data dilemma? Part Three<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.couchbase.com\/blog\/pt\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is digital innovation facing a data dilemma? Part Three: Consequences and how to avoid becoming a victim of the digital revolution\" \/>\n<meta property=\"og:description\" content=\"So far in our look at Couchbase\u2019s Data Dilemma research we\u2019ve seen that enterprises are under pressure to create new experiences that help them engage with customers, and that legacy databases are a serious hindrance to realising these ambitions. Assuming they don\u2019t take action to improve the situation, what will be the consequences? The first [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.couchbase.com\/blog\/pt\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/\" \/>\n<meta property=\"og:site_name\" content=\"The Couchbase Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-07T16:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/5\/2026\/05\/Blog-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter Finter, CMO, Couchbase\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Finter, CMO, Couchbase\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\\\/\"},\"author\":{\"name\":\"Peter Finter, CMO, Couchbase\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#\\\/schema\\\/person\\\/5671725582793044dff899f3dcbcd96a\"},\"headline\":\"Is digital innovation facing a data dilemma? Part Three: Consequences and how to avoid becoming a victim of the digital revolution\",\"datePublished\":\"2017-09-07T16:00:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\\\/\"},\"wordCount\":501,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/05\\\/Blog-1-1.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\\\/\",\"url\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\\\/\",\"name\":\"Is digital innovation facing a data dilemma? Part Three\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/05\\\/Blog-1-1.jpg\",\"datePublished\":\"2017-09-07T16:00:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/05\\\/Blog-1-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/05\\\/Blog-1-1.jpg\",\"width\":2048,\"height\":1365},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is digital innovation facing a data dilemma? Part Three: Consequences and how to avoid becoming a victim of the digital revolution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/\",\"name\":\"The Couchbase Blog\",\"description\":\"Couchbase, the NoSQL Database\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#organization\",\"name\":\"The Couchbase Blog\",\"url\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/06\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/06\\\/logo.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"The Couchbase Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#\\\/schema\\\/person\\\/5671725582793044dff899f3dcbcd96a\",\"name\":\"Peter Finter, CMO, Couchbase\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/deab2a8b710e6aace5182b46735466f286f3ef689306fc7cc772c33334afaaa0?s=96&d=mm&r=g8f6bc999e7cc72cdac6e493e4341c7f2\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/deab2a8b710e6aace5182b46735466f286f3ef689306fc7cc772c33334afaaa0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/deab2a8b710e6aace5182b46735466f286f3ef689306fc7cc772c33334afaaa0?s=96&d=mm&r=g\",\"caption\":\"Peter Finter, CMO, Couchbase\"},\"description\":\"Peter is a senior marketing executive with broad experience building and leading marketing and sales organizations for a variety of global B2B organizations in the U.S., EMEA, and Canada. As Chief Marketing Officer at Couchbase, he creates breakthrough programs to drive market awareness and leadership within the $40B+ database space. Prior to Couchbase, Peter served as CMO at Gigamon, where he repositioned the brand and launched the company into the cybersecurity market, growing its addressable market by more than $5B and revenues by 40+% CAGR. Before Gigamon, Peter was with Juniper Networks, where he was responsible for worldwide demand generation and the expansion of Juniper\u2019s Enterprise and Service Provider customer base in the Americas. Peter is an Electrical Engineering graduate of Imperial College, London, and a Chartered Engineer.\",\"url\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/pt\\\/author\\\/peter-finter\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Is digital innovation facing a data dilemma? Part Three","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.couchbase.com\/blog\/pt\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/","og_locale":"pt_BR","og_type":"article","og_title":"Is digital innovation facing a data dilemma? Part Three: Consequences and how to avoid becoming a victim of the digital revolution","og_description":"So far in our look at Couchbase\u2019s Data Dilemma research we\u2019ve seen that enterprises are under pressure to create new experiences that help them engage with customers, and that legacy databases are a serious hindrance to realising these ambitions. Assuming they don\u2019t take action to improve the situation, what will be the consequences? The first [&hellip;]","og_url":"https:\/\/www.couchbase.com\/blog\/pt\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/","og_site_name":"The Couchbase Blog","article_published_time":"2017-09-07T16:00:38+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/5\/2026\/05\/Blog-1-1.jpg","type":"image\/jpeg"}],"author":"Peter Finter, CMO, Couchbase","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Peter Finter, CMO, Couchbase","Est. reading time":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.couchbase.com\/blog\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/#article","isPartOf":{"@id":"https:\/\/www.couchbase.com\/blog\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/"},"author":{"name":"Peter Finter, CMO, Couchbase","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/5671725582793044dff899f3dcbcd96a"},"headline":"Is digital innovation facing a data dilemma? Part Three: Consequences and how to avoid becoming a victim of the digital revolution","datePublished":"2017-09-07T16:00:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.couchbase.com\/blog\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/"},"wordCount":501,"commentCount":0,"publisher":{"@id":"https:\/\/www.couchbase.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.couchbase.com\/blog\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/#primaryimage"},"thumbnailUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/5\/2026\/05\/Blog-1-1.jpg","articleSection":["Uncategorized"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.couchbase.com\/blog\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.couchbase.com\/blog\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/","url":"https:\/\/www.couchbase.com\/blog\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/","name":"Is digital innovation facing a data dilemma? Part Three","isPartOf":{"@id":"https:\/\/www.couchbase.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.couchbase.com\/blog\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/#primaryimage"},"image":{"@id":"https:\/\/www.couchbase.com\/blog\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/#primaryimage"},"thumbnailUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/5\/2026\/05\/Blog-1-1.jpg","datePublished":"2017-09-07T16:00:38+00:00","breadcrumb":{"@id":"https:\/\/www.couchbase.com\/blog\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.couchbase.com\/blog\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.couchbase.com\/blog\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/#primaryimage","url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/5\/2026\/05\/Blog-1-1.jpg","contentUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/5\/2026\/05\/Blog-1-1.jpg","width":2048,"height":1365},{"@type":"BreadcrumbList","@id":"https:\/\/www.couchbase.com\/blog\/digital-innovation-facing-data-dilemma-part-three-consequences-avoid-becoming-victim-digital-revolution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.couchbase.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Is digital innovation facing a data dilemma? Part Three: Consequences and how to avoid becoming a victim of the digital revolution"}]},{"@type":"WebSite","@id":"https:\/\/www.couchbase.com\/blog\/#website","url":"https:\/\/www.couchbase.com\/blog\/","name":"The Couchbase Blog","description":"Couchbase, the NoSQL Database","publisher":{"@id":"https:\/\/www.couchbase.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.couchbase.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.couchbase.com\/blog\/#organization","name":"The Couchbase Blog","url":"https:\/\/www.couchbase.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/5\/2026\/06\/logo.svg","contentUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/5\/2026\/06\/logo.svg","width":"1024","height":"1024","caption":"The Couchbase Blog"},"image":{"@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/5671725582793044dff899f3dcbcd96a","name":"Peter Finter, CMO, Couchbase","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/deab2a8b710e6aace5182b46735466f286f3ef689306fc7cc772c33334afaaa0?s=96&d=mm&r=g8f6bc999e7cc72cdac6e493e4341c7f2","url":"https:\/\/secure.gravatar.com\/avatar\/deab2a8b710e6aace5182b46735466f286f3ef689306fc7cc772c33334afaaa0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/deab2a8b710e6aace5182b46735466f286f3ef689306fc7cc772c33334afaaa0?s=96&d=mm&r=g","caption":"Peter Finter, CMO, Couchbase"},"description":"Peter is a senior marketing executive with broad experience building and leading marketing and sales organizations for a variety of global B2B organizations in the U.S., EMEA, and Canada. As Chief Marketing Officer at Couchbase, he creates breakthrough programs to drive market awareness and leadership within the $40B+ database space. Prior to Couchbase, Peter served as CMO at Gigamon, where he repositioned the brand and launched the company into the cybersecurity market, growing its addressable market by more than $5B and revenues by 40+% CAGR. Before Gigamon, Peter was with Juniper Networks, where he was responsible for worldwide demand generation and the expansion of Juniper\u2019s Enterprise and Service Provider customer base in the Americas. Peter is an Electrical Engineering graduate of Imperial College, London, and a Chartered Engineer.","url":"https:\/\/www.couchbase.com\/blog\/pt\/author\/peter-finter\/"}]}},"acf":[],"authors":[{"term_id":275,"user_id":4782,"is_guest":0,"slug":"peter-finter","display_name":"Peter Finter, CMO, Couchbase","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/1157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/users\/4782"}],"replies":[{"embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/comments?post=1157"}],"version-history":[{"count":0,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/posts\/1157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/media\/1156"}],"wp:attachment":[{"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/media?parent=1157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/categories?post=1157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/tags?post=1157"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/pt\/wp-json\/wp\/v2\/ppma_author?post=1157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}