{"id":213,"date":"2014-12-16T18:04:35","date_gmt":"2014-12-16T18:04:35","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/strata-conference\/"},"modified":"2014-12-16T18:04:35","modified_gmt":"2014-12-16T18:04:35","slug":"strata-conference","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/ko\/strata-conference\/","title":{"rendered":"Strata Conference"},"content":{"rendered":"<p>I attended the <a href=\"https:\/\/twitter.com\/#!\/strataconf\">Strata Conference<\/a> last week and although I did not catch the talks, the buzz was definitely in the air on the show floor. \u00a0 \u00a0&#8220;Machine Learning,&#8221; &#8220;I am \u00a0a Data Scientist&#8221; and &#8220;we are showing off a <a href=\"https:\/\/hadoop.apache.org\/\">Hadoop<\/a> connector&#8221; seemed like the most common pick up lines. Our Helicopter giveaways was amongst the most popular. I Wish I had one of them, but, as a Couchbase employee I was not eligible.<\/p>\n\n\n\n<p><span>Our own James Phillips spoke at a well attended session on <a href=\"https:\/\/strataconf.com\/strata2012\/public\/schedule\/detail\/22400\">Connecting Mobile devices to the cloud<\/a>.\u00a0<\/span>We demonstrated a Hadoop connector as well on the show floor. The idea was that Couchbase would be used as a System of Record for making decisions that often need to be made in sub-milli-seconds. However, these decisions are made based on summarized information available from processing copious amount of data available regarding personal preferences, location data, event data (did the showing of the advertisement lead to a view, a click or a buy) and so on.<\/p>\n\n\n\n<p>In the interactions I had with attendees, being able to use a high performant <a href=\"https:\/\/www.couchbase.com\/blog\/ko\/data-access-layer\/\">data layer<\/a> for real-time decisions coupled with a decision layer for helping make these real-time decisions seemed to resonate well. From a technical perspective, we used <a href=\"https:\/\/blogs.apache.org\/sqoop\/entry\/apache_sqoop_overview\">sqoop<\/a> to import the data as Key, Value pairs into Hadoop at which point a variety of tools supported by the Hadoop ecosystem become available. We used <a href=\"https:\/\/pig.apache.org\/\">pig<\/a> for analyzing the data and running ad-hoc queries such as how many of the actual ads. were clicked, what were the most popular items and so on.<\/p>\n\n\n\n<p>Based on the quality of interaction, t<span>here is no doubt that Big Data is prime time. I look forward to the <a href=\"https:\/\/strataconf.com\/stratany2012\/public\/content\/home\">next installment<\/a> of the Strata conference in Oct. 2012 which is being billed as a merger of StrataConf and Hadoop World.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>I attended the Strata Conference last week and although I did not catch the talks, the buzz was definitely in the air on the show floor. \u00a0 \u00a0&#8220;Machine Learning,&#8221; &#8220;I am \u00a0a Data Scientist&#8221; and &#8220;we are showing off a Hadoop connector&#8221; seemed like the most common pick up lines. Our Helicopter giveaways was amongst [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":18,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"ppma_author":[56],"class_list":["post-213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Strata Conference - The Couchbase Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.couchbase.com\/blog\/ko\/strata-conference\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strata Conference\" \/>\n<meta property=\"og:description\" content=\"I attended the Strata Conference last week and although I did not catch the talks, the buzz was definitely in the air on the show floor. \u00a0 \u00a0&#8220;Machine Learning,&#8221; &#8220;I am \u00a0a Data Scientist&#8221; and &#8220;we are showing off a Hadoop connector&#8221; seemed like the most common pick up lines. Our Helicopter giveaways was amongst [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.couchbase.com\/blog\/ko\/strata-conference\/\" \/>\n<meta property=\"og:site_name\" content=\"The Couchbase Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-16T18:04:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/5\/2026\/05\/couchbase-nosql-dbaas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Raghavan Srinivas, Developer Advocate, Couchbase\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raghavan Srinivas, Developer Advocate, Couchbase\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\ubd84\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/strata-conference\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/strata-conference\\\/\"},\"author\":{\"name\":\"Raghavan Srinivas, Developer Advocate, Couchbase\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#\\\/schema\\\/person\\\/356d28e1a61daee9a2a39d9a82907651\"},\"headline\":\"Strata Conference\",\"datePublished\":\"2014-12-16T18:04:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/strata-conference\\\/\"},\"wordCount\":305,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/strata-conference\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/05\\\/couchbase-nosql-dbaas.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"ko-KR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/strata-conference\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/strata-conference\\\/\",\"url\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/strata-conference\\\/\",\"name\":\"Strata Conference - 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