{"id":323,"date":"2015-07-08T19:25:27","date_gmt":"2015-07-08T19:25:27","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/why-banks-must-be-prepared-to-join-the-21st-century\/"},"modified":"2015-07-08T19:25:27","modified_gmt":"2015-07-08T19:25:27","slug":"why-banks-must-be-prepared-to-join-the-21st-century","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/es\/why-banks-must-be-prepared-to-join-the-21st-century\/","title":{"rendered":"Por qu\u00e9 los bancos deben estar preparados para unirse al siglo XXI"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Cuando se piensa en bancos e instituciones financieras, la agilidad no suele ser la primera palabra que viene a la mente. M\u00e1s parecidos a un petrolero que a una lancha r\u00e1pida a la hora de realizar cambios bruscos de direcci\u00f3n, no sorprende que tantos bancos hayan tardado en adoptar la prestaci\u00f3n de servicios bancarios m\u00f3viles significativos que prioricen el rendimiento para los clientes. En comparaci\u00f3n con los comercios minoristas y los proveedores de servicios, que llevan a\u00f1os liderando el despliegue de servicios m\u00f3viles ricos en contenido, el <a href=\"https:\/\/www.couchbase.com\/blog\/es\/solutions\/nosql-for-financial-services\/\">servicios financieros<\/a> La industria ha comenzado lentamente a seguir su ejemplo, pero no sin dificultad.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En efecto, la gran mayor\u00eda de los bancos y otras instituciones financieras se encuentran intentando, sin \u00e9xito, recuperar parte del terreno perdido al unirse a la revoluci\u00f3n m\u00f3vil. \u00bfA qu\u00e9 se debe esto? Dicho de forma sencilla, la respuesta para la mayor\u00eda es que su infraestructura no est\u00e1 a la altura. En consecuencia, no est\u00e1n preparados para un aumento repentino en la demanda de usuarios que consultan su saldo y administran sus cuentas sobre la marcha a trav\u00e9s de dispositivos m\u00f3viles. En a\u00f1os anteriores, los bancos contaban con una computadora central capaz de realizar \u00fanicamente lo que hoy considerar\u00edamos tareas relativamente sencillas. Pod\u00eda registrar las transacciones de los clientes en una base de datos, ofrecer unos cuantos servicios en l\u00ednea para los usuarios y realizar una serie de otras tareas de bajo nivel con facilidad. En una \u00e9poca en la que la demanda de datos era limitada, era la soluci\u00f3n perfecta.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoy en d\u00eda, sin embargo, el mayor enfoque en la banca m\u00f3vil ha cambiado todo eso. En lugar de realizar las mismas tareas simples que antes, a la misma infraestructura se le pide que ponga los datos a disposici\u00f3n de los clientes en sus aplicaciones m\u00f3viles bajo demanda. Vale la pena aclarar que esto tal vez no habr\u00eda sido problem\u00e1tico si, como se pensaba originalmente, solo un peque\u00f1o n\u00famero de usuarios hubiera elegido acceder a la aplicaci\u00f3n una o dos veces por semana. Sin embargo, ha sido tal la demanda de servicios de banca m\u00f3vil en los \u00faltimos tiempos que el cliente promedio elige usar su aplicaci\u00f3n de banca m\u00f3vil <em>varias veces al d\u00eda<\/em> en su lugar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con esto en mente, no sorprende que tantos sistemas bancarios hayan tenido dificultades para soportar la presi\u00f3n, afectando el rendimiento mismo del servicio dise\u00f1ado para hacer que la gesti\u00f3n de cuentas sea m\u00e1s c\u00f3moda. \u00bfNo es hora de que los bancos se den cuenta de que, para adoptar el nuevo mundo habilitado para dispositivos m\u00f3viles, no pueden depender de herramientas m\u00e1s antiguas y prehist\u00f3ricas en forma de infraestructura heredada que pertenece a una era pasada?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como resultado, se ejerce una presi\u00f3n significativa sobre el mainframe y los bancos temen que, si no pueden ofrecer soluciones m\u00f3viles que funcionen con un rendimiento consistentemente bueno, los clientes se quejen o decidan llevar sus negocios a otra parte. El resultado de garantizar que esto no suceda es que los bancos dedican m\u00e1s recursos de los que pueden permitirse al mantenimiento y, como consecuencia, pierden capacidad para lanzar servicios adicionales de valor agregado para los clientes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La respuesta clara para las instituciones financieras es que deben apechugar y aceptar que no pueden pretender depender de herramientas de la edad de piedra para brindar un rendimiento adecuado a los clientes en el siglo XXI.<sup>st<\/sup> siglo. Es fundamental que los bancos adopten herramientas que puedan escalar la cantidad de datos en respuesta directa a la demanda de los clientes m\u00f3viles. Contar con plataformas m\u00f3viles convenientes que empoderen al cliente es in\u00fatil y potencialmente da\u00f1ino si el rendimiento se ve afectado debido a la falta de capacidad para escalar los datos en momentos cruciales. Los clientes exigen un servicio consistente en todas las plataformas, y la banca m\u00f3vil debe estar equipada tras bambalinas con las herramientas que necesita para garantizar un alto rendimiento, lo que tambi\u00e9n permite a las instituciones financieras tener el ancho de banda necesario para ofrecer m\u00e1s servicios de valor agregado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, crear soluciones m\u00f3viles basadas en una infraestructura moderna ayudar\u00e1 a las instituciones financieras a prepararse para el futuro frente a las presiones adicionales causadas por la incursi\u00f3n de cabeza de la industria en la era de la informaci\u00f3n. \u00bfNo es hora de que su banco decida salir de la Edad de Piedra y le ofrezca un servicio m\u00f3vil verdaderamente dise\u00f1ado para el siglo<sup>st<\/sup> siglo?<\/p>","protected":false},"excerpt":{"rendered":"<p>When you think of banks and financial institutions, agility isn\u2019t usually the first word that springs to mind. More oil tanker than speedboat when it comes to making sudden changes in direction, it\u2019s no surprise that so many banks have been slow on the uptake when it comes to delivering meaningful mobile banking services that [&hellip;]<\/p>\n","protected":false},"author":57,"featured_media":18,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_acf":"","footnotes":""},"categories":[1],"tags":[],"ppma_author":[125],"class_list":["post-323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why banks must be prepared to join the 21st century - The Couchbase Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.couchbase.com\/blog\/es\/why-banks-must-be-prepared-to-join-the-21st-century\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why banks must be prepared to join the 21st century\" \/>\n<meta property=\"og:description\" content=\"When you think of banks and financial institutions, agility isn\u2019t usually the first word that springs to mind. 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