{"id":2066,"date":"2015-06-04T16:12:42","date_gmt":"2015-06-04T16:12:41","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/?p=2066"},"modified":"2023-06-27T22:48:08","modified_gmt":"2023-06-28T05:48:08","slug":"couchbase-and-hp-vertica-for-customer-analytics","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/es\/couchbase-and-hp-vertica-for-customer-analytics\/","title":{"rendered":"CouchBase y HP Vertica para el an\u00e1lisis de clientes"},"content":{"rendered":"<p style=\"text-align:start\">El an\u00e1lisis de clientes es vital para casi cualquier sector o segmento de mercado. Al comprender c\u00f3mo se comportan sus clientes e interact\u00faan con su organizaci\u00f3n, podr\u00e1 aprender mejor y prestar un mejor servicio a partir de las interacciones. Para obtener una visi\u00f3n completa de su cliente, puede que tenga que recurrir a fuentes no convencionales como los datos centrados en la web, combinarlos con los datos convencionales de su almac\u00e9n de datos y realizar an\u00e1lisis avanzados como el an\u00e1lisis geoespacial y el an\u00e1lisis de opiniones.<\/p>\n<p style=\"text-align:start\">Hoy nos complace anunciar nuestra colaboraci\u00f3n con Couchbase. HP Vertica y CouchBase han unido sus fuerzas para ofrecer un an\u00e1lisis completo del ciclo de vida de los datos de los clientes. CouchBase es una potente plataforma para capturar y analizar datos que quedan fuera de un esquema tradicional u otras estructuras de datos r\u00edgidas. La potencia de CouchBase reside en su capacidad para ayudarle a adoptar la web para crear aplicaciones en l\u00ednea y almacenar los datos din\u00e1micos de sus clientes en formato JSON.<\/p>\n<p style=\"text-align:start\">Al combinar CouchBase con HP Vertica, ofrecemos tanto un m\u00e9todo m\u00e1s sencillo para analizar datos no estructurados como una base de datos masivamente escalable basada en SQL para la informaci\u00f3n estructurada. La pareja proporciona un entorno ideal para la convergencia de las capacidades anal\u00edticas de los almacenes de datos tradicionales y las nuevas estructuras de datos. Ofrece R distribuido para el an\u00e1lisis predictivo, SQL ANSI completo y la capacidad de crear an\u00e1lisis avanzados utilizando l\u00f3gica personalizada y extensiones definidas por el usuario.<\/p>\n<p style=\"text-align:start\">Los casos de uso incluyen:<\/p>\n<ul>\n<li>Retail - Una soluci\u00f3n combinada ayudar\u00e1 a impulsar el an\u00e1lisis del cliente. Los programas de fidelizaci\u00f3n, las soluciones de seguimiento de clientes y los estudios de mercado, combinados con los datos de ventas e inventario, proporcionan informaci\u00f3n muy valiosa para tomar decisiones sobre productos, promociones, precios y gesti\u00f3n de la distribuci\u00f3n.<\/li>\n<li>En l\u00ednea y para m\u00f3viles - El an\u00e1lisis de los datos de clics proporciona informaci\u00f3n muy valiosa sobre qu\u00e9 p\u00e1ginas son eficaces y qu\u00e9 p\u00e1ginas ignoran los visitantes del sitio. Cuando se combina con datos de ventas y conversiones, el an\u00e1lisis del flujo de clics puede ayudarle a descubrir la serie de pasos m\u00e1s eficaz para fomentar las conversiones, las ventas y las compras complementarias.<\/li>\n<li>Servicios financieros - Las instituciones financieras est\u00e1n utilizando an\u00e1lisis de clientes para comprender el valor de vida de los clientes, aumentar las ventas cruzadas y gestionar el desgaste de los clientes, entre otros programas. La capacidad de comprender c\u00f3mo utilizan los clientes los distintos programas bancarios -tarjetas de cr\u00e9dito y d\u00e9bito, hipotecas y pr\u00e9stamos, y herramientas de banca en l\u00ednea- permite a las empresas de servicios financieros desarrollar campa\u00f1as espec\u00edficas y ofertas de valor a\u00f1adido que aumentan la satisfacci\u00f3n del cliente y los beneficios.<\/li>\n<\/ul>\n<p style=\"text-align:start\">Por supuesto, tanto CouchBase como Vertica pueden escalar para manejar cantidades masivas de big data cuando sea necesario. CouchBase y HP Vertica trabajan juntos para ofrecer an\u00e1lisis de grandes vol\u00famenes de datos para clientes a casi cualquier escala y de cualquier fuente.<\/p>\n<p style=\"text-align:start\">Para probar Couchbase Server, puede descargarlo desde aqu\u00ed:\u00a0<a href=\"https:\/\/www.couchbase.com\/blog\/es\/nosql-databases\/downloads\/\" style=\"text-decoration: none\">https:\/\/www.couchbase.com\/nosql-databases\/downloads<\/a><\/p>\n<p style=\"text-align:start\">Para probar Vertica Community Edition, puede descargarla desde aqu\u00ed:<a href=\"https:\/\/my.vertica.com\/community\/\" style=\"text-decoration: none\">https:\/\/my.vertica.com\/community\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Customer analytics is vital for just about any industry or market segment. By understanding how your customers behave and interact with your organization, you are able to better learn and serve from the interactions. In order to get the full [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"ppma_author":[8968],"class_list":["post-2066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CouchBase and HP Vertica for Customer Analytics - The Couchbase Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.couchbase.com\/blog\/es\/couchbase-and-hp-vertica-for-customer-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CouchBase and HP Vertica for Customer Analytics\" \/>\n<meta property=\"og:description\" content=\"Customer analytics is vital for just about any industry or market segment. 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