{"id":16078,"date":"2024-08-06T13:49:49","date_gmt":"2024-08-06T20:49:49","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/?p=16078"},"modified":"2024-08-19T12:07:15","modified_gmt":"2024-08-19T19:07:15","slug":"rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/es\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/","title":{"rendered":"Rakuten moderniza sus servicios publicitarios y minimiza el coste total de propiedad con Couchbase"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">En la actualidad, los principales minoristas y empresas de comercio electr\u00f3nico se enfrentan a numerosos retos inform\u00e1ticos, como la creciente demanda de ofrecer experiencias de usuario r\u00e1pidas y personalizadas. Al mismo tiempo, tienen que gestionar vol\u00famenes crecientes de usuarios y datos, reduciendo al mismo tiempo los costes y el tiempo de comercializaci\u00f3n. Estas crecientes expectativas, unidas a la presi\u00f3n de la competencia en el mercado, est\u00e1n impulsando la necesidad de replantear sus aplicaciones existentes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un ejemplo de ello es el l\u00edder tecnol\u00f3gico mundial, <a href=\"https:\/\/www.rakuten.com\/\">Grupo Rakuten<\/a>. Fundada originalmente como un mercado en l\u00ednea, Rakuten se ha expandido para ofrecer servicios de comercio electr\u00f3nico, tecnolog\u00eda financiera, contenidos digitales y comunicaciones a 1.800 millones de miembros en todo el mundo y opera en 30 pa\u00edses y regiones.<\/span><\/p>\n<h2>Modernizar los servicios reduciendo la complejidad y los costes<\/h2>\n<p><span style=\"font-weight: 400;\">Rakuten Ichiba, la plataforma de comercio electr\u00f3nico insignia de Rakuten, da forma a las compras en l\u00ednea con sus ofertas de cash back, ofertas y recompensas. A medida que el mercado Ichiba sigue creciendo, la publicidad se ha convertido en una herramienta crucial para los vendedores que pretenden captar la atenci\u00f3n de los clientes. Para ayudar a los comerciantes y fabricantes a alcanzar sus objetivos de promoci\u00f3n, Rakuten ofrece una serie de servicios publicitarios que se basan en amplios datos en tiempo real, incluida informaci\u00f3n precisa sobre la tienda y los art\u00edculos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La gesti\u00f3n de estos grandes conjuntos de datos requer\u00eda una base de datos que ofreciera alta disponibilidad, baja latencia de lectura y copias de seguridad fiables, todo ello aprovechando la tecnolog\u00eda de aprendizaje autom\u00e1tico. Construida inicialmente sobre Oracle RDBMS, la plataforma central de Ichiba ten\u00eda dificultades para seguir el ritmo de la creciente gama de servicios, lo que provocaba problemas de escalabilidad y un aumento de los costes. Para satisfacer la demanda de servicios, Rakuten tuvo que desplegar productos adicionales cuya gesti\u00f3n exig\u00eda importantes recursos. Para superar estos obst\u00e1culos, la empresa busc\u00f3 una soluci\u00f3n m\u00e1s \u00e1gil, flexible y rentable, y opt\u00f3 por la base de datos NoSQL de Couchbase para sus sistemas de publicidad.<\/span><\/p>\n<h2>Mayor rendimiento y menor coste total de propiedad con Couchbase<span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Desde que cambi\u00f3 a Couchbase, Rakuten consigui\u00f3 una disponibilidad de casi 100% y mejor\u00f3 la resistencia del sistema. Ahora, todos los datos de los servicios publicitarios residen en Couchbase, lo que garantiza la entrega de datos con una latencia extremadamente baja. Rakuten tambi\u00e9n pudo reducir el coste total de propiedad en 20% mediante la eliminaci\u00f3n de las bases de datos Redis y Aerospike, consolid\u00e1ndolas en Couchbase. Un menor n\u00famero de bases de datos redujo los costes de mantenimiento, redujo la complejidad del c\u00f3digo y facilit\u00f3 las actualizaciones. En la actualidad, Couchbase da soporte a m\u00e1s de 70.000 tiendas en Ichiba, con un cat\u00e1logo de m\u00e1s de 475 millones de art\u00edculos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gracias a la colaboraci\u00f3n de los desarrolladores en una \u00fanica plataforma de desarrollo que utiliza SQL++, Rakuten est\u00e1 entregando aplicaciones globales antes de lo previsto, a pesar de que los miembros del equipo est\u00e1n dispersos por varias ubicaciones. Adem\u00e1s, la plataforma gestiona sin esfuerzo los picos de tr\u00e1fico, como los eventos trimestrales de la campa\u00f1a SuperSale y los maratones de compras de Rakuten.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El siguiente paso en la hoja de ruta de Rakuten es incorporar datos adicionales a Couchbase para que todo lo relacionado con la entrega de anuncios se almacene junto. Adem\u00e1s, Rakuten pretende migrar a <a href=\"https:\/\/www.couchbase.com\/blog\/es\/products\/capella\/\">Couchbase Capella<\/a>\u2122 DBaaS en Google Cloud en un futuro pr\u00f3ximo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leer el texto completo <\/span><a href=\"https:\/\/www.couchbase.com\/blog\/es\/content\/rakuten-case-study\/\"><span style=\"font-weight: 400;\">Caso pr\u00e1ctico de Rakuten<\/span><\/a><span style=\"font-weight: 400;\"> para saber m\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inscr\u00edbete en <\/span><a href=\"https:\/\/cloud.couchbase.com\/sign-up\"><span style=\"font-weight: 400;\">Couchbase Capella DBaaS<\/span><\/a><span style=\"font-weight: 400;\"> y empiece a probar la nube, sin compromiso.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Today\u2019s leading retailers and e-commerce companies are faced with many IT challenges, including the increasing demand to deliver fast, personalized user experiences. At the same time, they have to manage growing volumes of users and data, while reducing costs and [&hellip;]<\/p>","protected":false},"author":81148,"featured_media":16087,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6319,9417],"tags":[9632,10002],"ppma_author":[9563],"class_list":["post-16078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customers","category-performance","tag-database-tco","tag-rakuten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.2 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rakuten Modernizes Advertising Services, Minimizes TCO with Couchbase<\/title>\n<meta name=\"description\" content=\"Since switching, Rakuten achieved nearly 100% availability and improved the system\u2019s resilience, as well as lower TCO with Couchbase.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.couchbase.com\/blog\/es\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rakuten Modernizes Advertising Services, Minimizes TCO with Couchbase\" \/>\n<meta property=\"og:description\" content=\"Since switching, Rakuten achieved nearly 100% availability and improved the system\u2019s resilience, as well as lower TCO with Couchbase.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.couchbase.com\/blog\/es\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/\" \/>\n<meta property=\"og:site_name\" content=\"The Couchbase Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-06T20:49:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-19T19:07:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2024\/08\/rakuten-couchbase-reduce-tco.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2940\" \/>\n\t<meta property=\"og:image:height\" content=\"1382\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniela Chesser, Senior Customer Marketing Manager\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniela Chesser, Senior Customer Marketing Manager\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/\"},\"author\":{\"name\":\"Daniela Chesser, Senior Customer Marketing Manager\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/07a0a1b27072acd99a57b48efbbca157\"},\"headline\":\"Rakuten Modernizes Advertising Services, Minimizes TCO with Couchbase\",\"datePublished\":\"2024-08-06T20:49:49+00:00\",\"dateModified\":\"2024-08-19T19:07:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/\"},\"wordCount\":474,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2024\/08\/rakuten-couchbase-reduce-tco.png\",\"keywords\":[\"database TCO\",\"Rakuten\"],\"articleSection\":[\"Customers\",\"High Performance\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/\",\"url\":\"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/\",\"name\":\"Rakuten Modernizes Advertising Services, Minimizes TCO with Couchbase\",\"isPartOf\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2024\/08\/rakuten-couchbase-reduce-tco.png\",\"datePublished\":\"2024-08-06T20:49:49+00:00\",\"dateModified\":\"2024-08-19T19:07:15+00:00\",\"description\":\"Since switching, Rakuten achieved nearly 100% availability and improved the system\u2019s resilience, as well as lower TCO with Couchbase.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/#primaryimage\",\"url\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2024\/08\/rakuten-couchbase-reduce-tco.png\",\"contentUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2024\/08\/rakuten-couchbase-reduce-tco.png\",\"width\":2560,\"height\":1203},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.couchbase.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rakuten Modernizes Advertising Services, Minimizes TCO with Couchbase\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#website\",\"url\":\"https:\/\/www.couchbase.com\/blog\/\",\"name\":\"The Couchbase Blog\",\"description\":\"Couchbase, the NoSQL Database\",\"publisher\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.couchbase.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#organization\",\"name\":\"The Couchbase Blog\",\"url\":\"https:\/\/www.couchbase.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/04\/admin-logo.png\",\"contentUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/04\/admin-logo.png\",\"width\":218,\"height\":34,\"caption\":\"The Couchbase Blog\"},\"image\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/07a0a1b27072acd99a57b48efbbca157\",\"name\":\"Daniela Chesser, Senior Customer Marketing Manager\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/image\/9f126dc56f1004467311c9005e2548f0\",\"url\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2025\/02\/daniela-chesser-couchbase.png\",\"contentUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2025\/02\/daniela-chesser-couchbase.png\",\"caption\":\"Daniela Chesser, Senior Customer Marketing Manager\"},\"description\":\"Senior Customer Marketing Manager, Couchbase\",\"sameAs\":[\"https:\/\/couchbase.com\"],\"url\":\"https:\/\/www.couchbase.com\/blog\/es\/author\/daniela-chesser\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Rakuten moderniza sus servicios publicitarios y minimiza el coste total de propiedad con Couchbase","description":"Desde el cambio, Rakuten consigui\u00f3 una disponibilidad de casi 100% y mejor\u00f3 la resistencia del sistema, adem\u00e1s de reducir el coste total de propiedad con Couchbase.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.couchbase.com\/blog\/es\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/","og_locale":"es_MX","og_type":"article","og_title":"Rakuten Modernizes Advertising Services, Minimizes TCO with Couchbase","og_description":"Since switching, Rakuten achieved nearly 100% availability and improved the system\u2019s resilience, as well as lower TCO with Couchbase.","og_url":"https:\/\/www.couchbase.com\/blog\/es\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/","og_site_name":"The Couchbase Blog","article_published_time":"2024-08-06T20:49:49+00:00","article_modified_time":"2024-08-19T19:07:15+00:00","og_image":[{"width":2940,"height":1382,"url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2024\/08\/rakuten-couchbase-reduce-tco.png","type":"image\/png"}],"author":"Daniela Chesser, Senior Customer Marketing Manager","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Daniela Chesser, Senior Customer Marketing Manager","Est. reading time":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/#article","isPartOf":{"@id":"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/"},"author":{"name":"Daniela Chesser, Senior Customer Marketing Manager","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/07a0a1b27072acd99a57b48efbbca157"},"headline":"Rakuten Modernizes Advertising Services, Minimizes TCO with Couchbase","datePublished":"2024-08-06T20:49:49+00:00","dateModified":"2024-08-19T19:07:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/"},"wordCount":474,"commentCount":0,"publisher":{"@id":"https:\/\/www.couchbase.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/#primaryimage"},"thumbnailUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2024\/08\/rakuten-couchbase-reduce-tco.png","keywords":["database TCO","Rakuten"],"articleSection":["Customers","High Performance"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/","url":"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/","name":"Rakuten moderniza sus servicios publicitarios y minimiza el coste total de propiedad con Couchbase","isPartOf":{"@id":"https:\/\/www.couchbase.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/#primaryimage"},"image":{"@id":"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/#primaryimage"},"thumbnailUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2024\/08\/rakuten-couchbase-reduce-tco.png","datePublished":"2024-08-06T20:49:49+00:00","dateModified":"2024-08-19T19:07:15+00:00","description":"Desde el cambio, Rakuten consigui\u00f3 una disponibilidad de casi 100% y mejor\u00f3 la resistencia del sistema, adem\u00e1s de reducir el coste total de propiedad con Couchbase.","breadcrumb":{"@id":"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/#primaryimage","url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2024\/08\/rakuten-couchbase-reduce-tco.png","contentUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2024\/08\/rakuten-couchbase-reduce-tco.png","width":2560,"height":1203},{"@type":"BreadcrumbList","@id":"https:\/\/www.couchbase.com\/blog\/rakuten-modernizes-advertising-services-and-minimizes-tco-with-couchbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.couchbase.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Rakuten Modernizes Advertising Services, Minimizes TCO with Couchbase"}]},{"@type":"WebSite","@id":"https:\/\/www.couchbase.com\/blog\/#website","url":"https:\/\/www.couchbase.com\/blog\/","name":"El blog de Couchbase","description":"Couchbase, la base de datos NoSQL","publisher":{"@id":"https:\/\/www.couchbase.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.couchbase.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.couchbase.com\/blog\/#organization","name":"El blog de Couchbase","url":"https:\/\/www.couchbase.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/04\/admin-logo.png","contentUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/04\/admin-logo.png","width":218,"height":34,"caption":"The Couchbase Blog"},"image":{"@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/07a0a1b27072acd99a57b48efbbca157","name":"Daniela Chesser, Directora de Marketing de Clientes","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/image\/9f126dc56f1004467311c9005e2548f0","url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2025\/02\/daniela-chesser-couchbase.png","contentUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2025\/02\/daniela-chesser-couchbase.png","caption":"Daniela Chesser, Senior Customer Marketing Manager"},"description":"Responsable s\u00e9nior de marketing de clientes, Couchbase","sameAs":["https:\/\/couchbase.com"],"url":"https:\/\/www.couchbase.com\/blog\/es\/author\/daniela-chesser\/"}]}},"authors":[{"term_id":9563,"user_id":81148,"is_guest":0,"slug":"daniela-chesser","display_name":"Daniela Chesser, Senior Customer Marketing Manager","avatar_url":{"url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2025\/02\/daniela-chesser-couchbase.png","url2x":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2025\/02\/daniela-chesser-couchbase.png"},"author_category":"","last_name":"Chesser","first_name":"Daniela","job_title":"","user_url":"https:\/\/couchbase.com","description":"Responsable s\u00e9nior de marketing de clientes, Couchbase"}],"_links":{"self":[{"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/posts\/16078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/users\/81148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=16078"}],"version-history":[{"count":0,"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/posts\/16078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/media\/16087"}],"wp:attachment":[{"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=16078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=16078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=16078"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/ppma_author?post=16078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}