{"id":1578,"date":"2019-08-27T20:16:41","date_gmt":"2019-08-28T03:16:41","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/observing-the-rising-tide-of-developer-influence\/"},"modified":"2019-08-27T20:16:41","modified_gmt":"2019-08-28T03:16:41","slug":"observing-the-rising-tide-of-developer-influence","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/es\/observing-the-rising-tide-of-developer-influence\/","title":{"rendered":"Observing the Rising Tide of Developer Influence"},"content":{"rendered":"<p><span>International Data Corporation (IDC) announced the results of a really interesting research project recently, where it has surveyed 2,500 developers around the globe. The IDC team commenting on the report saying that:<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span>&#8220;Developers are increasingly regarded as visionaries and architects of digital transformation as opposed to executors of a pre-defined plan delivered by centralized IT leadership.&#8221;<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=prUS45452919\"><b>Developers Wield Enormous Influence in the Age of Kubernetes, Containers, and Cloud, According to a New IDC Study<\/b><\/a><\/p>\n\n\n\n<p><span>Some of the stats include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>developers&#8217; familiarity with technologies like containers and microservices<\/span><\/li>\n\n\n<li><span>developers increasingly want to use open source tools<\/span><\/li>\n\n<\/ul>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Fascinating Development<\/h3>\n\n\n\n<p><span>Matt Ingenthron, Senior Director of Engineering at Couchbase is responsible for the team that drives all of our server-side SDK engineering as well as the <\/span><a href=\"https:\/\/www.couchbase.com\/blog\/es\/couchbase-red-hot-at-red-hat-summit-2018\/\"><span>award<\/span><\/a><span>-winning Autonomous Operator.\u00a0 He responds to the IDC article:<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span>\u201cWe\u2019ve been seeing developers\u2019 roles changing and increasing over the years, driving digital transformation and many of its underlying dependencies like containers, orchestration and even NoSQL databases.\u00a0 Technology selection is critical to the success of many digital transformation projects, and often developers are setting that direction. They adopt tech designed to support their agile development needs with DevOps patterns in mind.\u00a0 In fact, when we recently asked the leaders of digital transformation what the roadblocks to new projects were, the chief reason was that it was too complex to adopt new technologies. We have seen great success when the right people select technology ready for contemporary, continuous development and deployment.\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span>Huw Owen, Head of EMEA &amp; APJ at Couchbase also remarks:<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span>\u201cWe\u2019ve been seeing the role of the developer changing immeasurably over the years, and it\u2019s great to see this being recognized in this latest IDC study. Developers are at the front end of driving innovation at some of the most digitally advanced organizations today, like Sky, BT, and Doddle, who have executed successful digital transformation projects from the ground up within the last two years. We run events for our customers, where hundreds of developers are turning up to learn the latest technologies and use-cases that will ultimately change the business trajectory of their companies. We see this every day, and IDC\u2019s report is fantastic validation.\u201d<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p><span>From my perspective this is a fascinating development. We just witnessed an engineering leader and a sales leader speaking in agreement (joking, of course&#8230;but not totally).\u00a0 The same reality is being clearly perceived across our organization.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reason 1 &#8211; &#8220;Digital Concrete&#8221;<\/h3>\n\n\n\n<p><span>The first reason we are witnessing the rising tide of developer influence is because today&#8217;s digital transformers really are in a challenging phase of evolution, largely because of:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span>Aging technologies in production and their internal limitations, AND<\/span><\/li>\n\n\n<li><span>The aggregate of their iterative integrations.<\/span><\/li>\n\n<\/ol>\n\n\n\n<p><span>These 2 things have resulted in the prevailing &#8216;digital concrete&#8217; effect &#8211; exorbitant costs associated with even the most minor end-user feature enhancements due to the inherent cascade effects through aging and inflexible technologies.<\/span><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reason 2 &#8211; Developers Drive Containers<\/h3>\n\n\n\n<p><span>Second, it is developers who are equipped to re-think existing digital approaches against current and upcoming technical paradigms (the cloud, for example).\u00a0 Just as automobiles do not run on natively on railroads, micro-service applications do not run natively on bare-metal but in Containers.\u00a0\u00a0<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>Containers are driven by code.\u00a0\u00a0<\/span><\/li>\n\n\n<li><span>Developers write code.\u00a0\u00a0<\/span><\/li>\n\n\n<li><span>Developers are employed by prospective customers to facilitate digital transformation.\u00a0\u00a0<\/span><\/li>\n\n<\/ul>\n\n\n\n<p><span>As a result, it&#8217;s pretty straightforward to me why Matt and Huw are both expressing a mutual observation, each in terms of their respective positions.<\/span><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><i><span>&#8220;&#8230;if IT decision makers aren&#8217;t making the decisions any longer, who is calling the shots?\u00a0 The answer is developers. Developers are the most-important constituency in technology.&#8221; &#8211; Stephen O&#8217;Grady, &#8220;<\/span><\/i><a href=\"https:\/\/books.google.com\/books?id=mAmEAgAAQBAJ&amp;lpg=PP1&amp;dq=the%20new%20kingmakers&amp;pg=PA3#v=onepage&amp;q=the%20new%20kingmakers&amp;f=false\"><i><span>The New Kingmakers<\/span><\/i><\/a><i><span>&#8220;<\/span><\/i><\/p>\n<\/blockquote>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Driving More Developer Alignment<\/h3>\n\n\n\n<p><span>IDC report is clear validation that Couchbase is not alone with the particular need to maximize developer alignment.\u00a0 But, what is &#8216;developer alignment&#8217; really?\u00a0 Developer Advocacy and Developer Evangelism are not yet universally well-understood disciplines. Ask anyone what <\/span><a href=\"https:\/\/www.google.com\/search?ei=cudeXbOcJLCa_QaVj73oBQ&amp;q=what+is+developer+advocacy&amp;oq=what+is+developer+advocacy&amp;gs_l=psy-ab.3..0.6505.6505..6806...0.2..0.109.109.0j1......0....1..gws-wiz.......0i71.6jBVj5yHzkg&amp;ved=0ahUKEwiznfH4lZfkAhUwTd8KHZVHD10Q4dUDCAo&amp;uact=5\"><span>Developer Advocacy<\/span><\/a><span> is and you will most likely get a different answer.\u00a0 It largely depends on who you work for, what technology you represent, and your organization&#8217;s symbiotic alignment with <\/span><span>developers <\/span><i><span>and their ecosystem<\/span><\/i><span>.\u00a0 I&#8217;ve been working on my answer to this question relative to Couchbase since I took the Director of Developer Advocacy role 14 months ago&#8230;but that is a subject for another time.<\/span><\/p>\n\n\n\n<p><span>So, I&#8217;m eager to see how we adjust to meet the rising tide of developer influence.\u00a0 I&#8217;m enthusiastic about fostering more symbiosis between Couchbase and our ecosystem developers.\u00a0 If you would like to share a thought we would love to hear it. Please feel free to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>comment here<\/span><\/li>\n\n\n<li><span>message me directly @bl_bryant on Twitter<\/span><\/li>\n\n\n<li><span>Post an issue on the Couchbase <\/span><span><a href=\"https:\/\/www.couchbase.com\/blog\/es\/forums\/\">forums<\/a><\/span><\/li>\n\n<\/ul>\n\n\n\n<p><span>I will also mention that, in line with the recently-launched <\/span><a href=\"https:\/\/www.couchbase.com\/blog\/es\/announcing-couchbase-server-6-5-0-beta-whats-new-and-improved\/\"><span>Couchbase Server 6.5<\/span><\/a><span>, we have enabled self-registration on our <\/span><a href=\"https:\/\/issues.couchbase.com\/\"><span>problem tracking system<\/span><\/a><span>.\u00a0 This means that any developer has the ability to begin reporting bugs directly to Couchbase engineering with zero friction.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p>\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Come See Us!<\/h3>\n\n\n\n<p><span>In addition to our own very popular &#8216;NoSQL Summits&#8217;, our team is going to be present at a number of <\/span><a href=\"https:\/\/www.couchbase.com\/blog\/es\/resources\/events\/\"><span>events<\/span><\/a><span> this fall, including several sponsored trade show expos and speaking slots:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span>International Conference on Very Large Databases, Los Angeles<\/span><\/li>\n\n\n<li><span>All Things Open, Raleigh, NC<\/span><\/li>\n\n\n<li><span>Oracle OpenWorld, San Francisco<\/span><\/li>\n\n\n<li><span>Mobile World Congress, Los Angeles<\/span><\/li>\n\n\n<li><span>QCon, San Francisco<\/span><\/li>\n\n\n<li><span>Kubecon North America, San Diego<\/span><\/li>\n\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>International Data Corporation (IDC) announced the results of a really interesting research project recently, where it has surveyed 2,500 developers around the globe. The IDC team commenting on the report saying that: &#8220;Developers are increasingly regarded as visionaries and architects of digital transformation as opposed to executors of a pre-defined plan delivered by centralized IT [&hellip;]<\/p>\n","protected":false},"author":43918,"featured_media":1577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[355,301,345,353],"tags":[349,24,377,378],"ppma_author":[379],"class_list":["post-1578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community","category-cloud","category-kubernetes","category-solutions","tag-6-5","tag-cloud","tag-developer-advocacy","tag-developers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Observing the Rising Tide of Developer Influence - The Couchbase Blog<\/title>\n<meta name=\"description\" content=\"A dramatic rise in developer influence is being observed across our organization. IDC confirms that developers are the key influencers of the new cloud.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.couchbase.com\/blog\/es\/observing-the-rising-tide-of-developer-influence\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Observing the Rising Tide of Developer Influence\" \/>\n<meta property=\"og:description\" content=\"A dramatic rise in developer influence is being observed across our organization. IDC confirms that developers are the key influencers of the new cloud.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.couchbase.com\/blog\/es\/observing-the-rising-tide-of-developer-influence\/\" \/>\n<meta property=\"og:site_name\" content=\"The Couchbase Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-28T03:16:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/5\/2026\/05\/116-hero-liquid-water-drop-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"386\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Benjamin Bryant, Director of Developer Advocacy, Couchbase\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bl_bryant\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benjamin Bryant, Director of Developer Advocacy, Couchbase\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/pt\\\/observing-the-rising-tide-of-developer-influence\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/pt\\\/observing-the-rising-tide-of-developer-influence\\\/\"},\"author\":{\"name\":\"Benjamin Bryant, Director of Developer Advocacy, Couchbase\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#\\\/schema\\\/person\\\/95d94beac575de381a384da7e728485d\"},\"headline\":\"Observing the Rising Tide of Developer Influence\",\"datePublished\":\"2019-08-28T03:16:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/pt\\\/observing-the-rising-tide-of-developer-influence\\\/\"},\"wordCount\":892,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/pt\\\/observing-the-rising-tide-of-developer-influence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/05\\\/116-hero-liquid-water-drop-3.jpg\",\"keywords\":[\"6.5\",\"cloud\",\"Developer Advocacy\",\"Developers\"],\"articleSection\":[\"Community\",\"Couchbase Capella\",\"Kubernetes\",\"Solutions\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/pt\\\/observing-the-rising-tide-of-developer-influence\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/pt\\\/observing-the-rising-tide-of-developer-influence\\\/\",\"url\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/pt\\\/observing-the-rising-tide-of-developer-influence\\\/\",\"name\":\"Observing the Rising Tide of Developer Influence - The Couchbase Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/pt\\\/observing-the-rising-tide-of-developer-influence\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/pt\\\/observing-the-rising-tide-of-developer-influence\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.couchbase.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/05\\\/116-hero-liquid-water-drop-3.jpg\",\"datePublished\":\"2019-08-28T03:16:41+00:00\",\"description\":\"A dramatic rise in developer influence is being observed across our organization. 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