{"id":15127,"date":"2023-12-06T14:40:08","date_gmt":"2023-12-06T22:40:08","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/?p=15127"},"modified":"2024-03-04T13:08:04","modified_gmt":"2024-03-04T21:08:04","slug":"how-nosql-powers-personalized-experiences","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/es\/how-nosql-powers-personalized-experiences\/","title":{"rendered":"C\u00f3mo NoSQL potencia las experiencias personalizadas de los clientes"},"content":{"rendered":"

La personalizaci\u00f3n se est\u00e1 convirtiendo r\u00e1pidamente en una oportunidad y un reto. Es una oportunidad para crear el compromiso adecuado -un anuncio, un cup\u00f3n, una recomendaci\u00f3n, etc.- con el visitante adecuado en el momento adecuado. Pero la capacidad de ingerir, procesar y utilizar la cantidad de datos necesarios para crear experiencias personalizadas es un reto para las bases de datos relacionales.<\/span><\/p>\n

Las bases de datos relacionales se ven desbordadas por el volumen de datos necesarios para la personalizaci\u00f3n<\/h2>\n

Una experiencia personalizada requiere grandes cantidades de datos: demogr\u00e1ficos, contextuales, de comportamiento y otros. Cuantos m\u00e1s datos haya disponibles, m\u00e1s personalizada ser\u00e1 la experiencia. Una fuente importante de datos es el flujo de clics, es decir, datos de gran volumen y velocidad, el tipo de carga de trabajo de escritura intensiva que desborda las bases de datos relacionales. En cambio, una base de datos NoSQL distribuida como Couchbase puede escalar el\u00e1sticamente para satisfacer las cargas de trabajo m\u00e1s exigentes.<\/span><\/p>\n

Despu\u00e9s de introducir los datos de los visitantes, el siguiente reto es mantener perfiles precisos de los visitantes. No es raro que los perfiles de los visitantes incluyan cientos, si no miles, de atributos, ya que el n\u00famero de atributos crece constantemente. Aumentar el n\u00famero de atributos mejora la precisi\u00f3n, pero puede dar lugar a cientos de millones de perfiles de visitantes. Mientras que las bases de datos relacionales se basan en modelos de datos fijos y ofrecen una escalabilidad limitada, las bases de datos documentales se basan en modelos de datos flexibles y ofrecen una escalabilidad sin igual.\u00a0<\/span><\/p>\n

Couchbase permite acceder a los perfiles de los usuarios y actualizarlos pr\u00e1cticamente en tiempo real, lo que fomenta la fidelidad a la marca y mejora la participaci\u00f3n de los visitantes. Esto se ha convertido no s\u00f3lo en una expectativa de los usuarios, sino en un requisito empresarial. Mientras que las bases de datos relacionales est\u00e1n limitadas a la velocidad del disco, una base de datos como Couchbase, con cach\u00e9 integrado, puede funcionar cientos de veces m\u00e1s r\u00e1pido, a la velocidad de la memoria. Su flexible modelo de datos basado en documentos JSON permite un desarrollo \u00e1gil.<\/span><\/p>\n

Lo m\u00e1s destacado<\/h2>\n

Dominos crea campa\u00f1as de marketing personalizadas con datos unificados en tiempo real<\/h3>\n

Dominos<\/span><\/a> es l\u00edder mundial en reparto de pizzas y opera una red de establecimientos propios y franquiciados en todo el mundo. Una de las razones del crecimiento y el \u00e9xito continuos de Dominos es su atenci\u00f3n a los clientes y su comprensi\u00f3n de que el aprovechamiento de los datos podr\u00eda ser el mejor mecanismo para fomentar la fidelidad y la repetici\u00f3n del negocio. La empresa cre\u00f3 un sistema de marketing omnicanal para la gran cantidad de datos procedentes de los sistemas de punto de venta de todo el mundo. La arquitectura distribuida de Couchbase proporcion\u00f3 a la empresa la escala necesaria para dar servicio a todas las tiendas del mundo. La compatibilidad con SQL facilit\u00f3 la adopci\u00f3n por parte de desarrolladores heredados, y las funciones multimodelo permitieron a Dominos procesar cargas de trabajo operativas, facilitar b\u00fasquedas de texto completo y analizar datos de clientes dentro del mismo sistema. Estas capacidades se combinaron para crear un sistema \u00e1gil en el que los conocimientos anal\u00edticos pod\u00edan aplicarse a situaciones operativas casi de inmediato: ahora, las campa\u00f1as muy espec\u00edficas ya no tardan semanas en formularse; las recomendaciones se hacen en tiempo real, cuando tienen m\u00e1s probabilidades de incentivar a los clientes y aumentar el negocio.<\/span><\/p>\n

Marriott ofrece una experiencia de cliente moderna para la era digital<\/h3>\n

Marriott<\/span><\/a> es la mayor marca hotelera del mundo, con m\u00e1s de 30 marcas y casi 8.700 establecimientos en 139 pa\u00edses. Para mantener su ventaja competitiva en la econom\u00eda digital, Marriott quer\u00eda crear experiencias de cliente personalizadas, mejorar la fiabilidad en l\u00ednea y lanzar nuevas aplicaciones m\u00e1s r\u00e1pidamente. Tras una evaluaci\u00f3n t\u00e9cnica y arquitect\u00f3nica, Marriott eligi\u00f3 Couchbase para sustituir su infraestructura heredada. Couchbase ya hab\u00eda demostrado su eficacia en el sector, y los arquitectos de soluciones de Marriott quedaron impresionados por la cach\u00e9 integrada de Couchbase, la facilidad y flexibilidad para mover y a\u00f1adir nodos de cl\u00faster, y la sencilla recuperaci\u00f3n ante desastres. Ahora los datos se replican en varias zonas geogr\u00e1ficas con tiempos de respuesta optimizados y una disponibilidad mejorada. Un modelo escalable y flexible basado en la nube reduce los costes de desarrollo de aplicaciones y mejora la velocidad. Marriott admite 30 millones de documentos, a los que se accede a 4.000 transacciones por segundo, para ofrecer experiencias de cliente personalizadas a cada hu\u00e9sped.<\/span><\/p>\n

Comcast crea una visi\u00f3n \u00fanica de los clientes en m\u00faltiples l\u00edneas de negocio<\/h3>\n

Comcast<\/span><\/a>Comcast, proveedor l\u00edder de servicios de v\u00eddeo, Internet de alta velocidad y voz con casi 30 millones de clientes, utiliza Couchbase para ofrecer una mejor atenci\u00f3n al cliente en m\u00faltiples l\u00edneas de negocio. Una parte clave del modelo de negocio de Comcast es ofrecer una experiencia de cliente que mejore constantemente. Alcanzar ese objetivo es complicado porque los clientes interact\u00faan con Comcast de muchas formas distintas, y capturar todas esas interacciones para construir una visi\u00f3n \u00fanica de cada cliente se ha convertido en un serio reto con las tecnolog\u00edas relacionales. Con Couchbase, Comcast presenta una imagen completa de la cuenta y el estado de cada cliente cuando el servicio de asistencia recibe una llamada, lo que se traduce en un servicio mejor y m\u00e1s r\u00e1pido para los clientes de la empresa. El escalado multidimensional permite un crecimiento rentable, con un total de m\u00e1s de 40 millones de documentos y 61.000 usuarios.<\/span><\/p>\n

M\u00e1s informaci\u00f3n: <\/span>10 casos comunes de uso de NoSQL para aplicaciones modernas<\/b><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Personalization is fast becoming an opportunity, and a challenge. It\u2019s an opportunity to make the right engagement\u2014an ad, a coupon, a recommendation, and more\u2014with the right visitor at the right time. But the ability to ingest, process, and utilize the […]<\/p>","protected":false},"author":83995,"featured_media":15135,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6319,2389],"tags":[9910,9909,9616,1725,9911,2019],"ppma_author":[9757],"class_list":["post-15127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customers","category-solutions","tag-comcast","tag-dominos","tag-marriott","tag-nosql-database","tag-personalized","tag-profile-store"],"acf":[],"yoast_head":"\nHow NoSQL Powers Personalized Experiences for Customers - The Couchbase Blog<\/title>\n<meta name=\"description\" content=\"Couchbase enables user profiles to be accessed and updated in near real-time, fostering brand loyalty and improving visitor engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.couchbase.com\/blog\/es\/how-nosql-powers-personalized-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How NoSQL Powers Personalized Experiences for Customers\" \/>\n<meta property=\"og:description\" content=\"Couchbase enables user profiles to be accessed and updated in near real-time, fostering brand loyalty and improving visitor engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.couchbase.com\/blog\/es\/how-nosql-powers-personalized-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"The Couchbase Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-06T22:40:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-04T21:08:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/12\/blog-template-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matt Spillar - Product Marketing Manager\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matt Spillar - Product Marketing Manager\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/\"},\"author\":{\"name\":\"Matt Spillar - Product Marketing Manager\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/5c394a35b3e05ae8bfed97c6067d9bba\"},\"headline\":\"How NoSQL Powers Personalized Experiences for Customers\",\"datePublished\":\"2023-12-06T22:40:08+00:00\",\"dateModified\":\"2024-03-04T21:08:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/\"},\"wordCount\":740,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2023\/12\/blog-template-4.png\",\"keywords\":[\"comcast\",\"dominos\",\"marriott\",\"NoSQL Database\",\"personalized\",\"profile store\"],\"articleSection\":[\"Customers\",\"Solutions\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/\",\"url\":\"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/\",\"name\":\"How NoSQL Powers Personalized Experiences for Customers - The Couchbase Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2023\/12\/blog-template-4.png\",\"datePublished\":\"2023-12-06T22:40:08+00:00\",\"dateModified\":\"2024-03-04T21:08:04+00:00\",\"description\":\"Couchbase enables user profiles to be accessed and updated in near real-time, fostering brand loyalty and improving visitor engagement.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/#primaryimage\",\"url\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2023\/12\/blog-template-4.png\",\"contentUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2023\/12\/blog-template-4.png\",\"width\":1200,\"height\":628},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.couchbase.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How NoSQL Powers Personalized Experiences for Customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#website\",\"url\":\"https:\/\/www.couchbase.com\/blog\/\",\"name\":\"The Couchbase Blog\",\"description\":\"Couchbase, the NoSQL Database\",\"publisher\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.couchbase.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#organization\",\"name\":\"The Couchbase Blog\",\"url\":\"https:\/\/www.couchbase.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/04\/admin-logo.png\",\"contentUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/04\/admin-logo.png\",\"width\":218,\"height\":34,\"caption\":\"The Couchbase Blog\"},\"image\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/5c394a35b3e05ae8bfed97c6067d9bba\",\"name\":\"Matt Spillar - Product Marketing Manager\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/image\/4d9358856e9c30098d539064605a287e\",\"url\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/12\/image_2022-12-05_121120547.png\",\"contentUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/12\/image_2022-12-05_121120547.png\",\"caption\":\"Matt Spillar - Product Marketing Manager\"},\"url\":\"https:\/\/www.couchbase.com\/blog\/es\/author\/mattspillar\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How NoSQL Powers Personalized Experiences for Customers - The Couchbase Blog","description":"Couchbase permite acceder a los perfiles de los usuarios y actualizarlos pr\u00e1cticamente en tiempo real, lo que fomenta la fidelidad a la marca y mejora la participaci\u00f3n de los visitantes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.couchbase.com\/blog\/es\/how-nosql-powers-personalized-experiences\/","og_locale":"es_MX","og_type":"article","og_title":"How NoSQL Powers Personalized Experiences for Customers","og_description":"Couchbase enables user profiles to be accessed and updated in near real-time, fostering brand loyalty and improving visitor engagement.","og_url":"https:\/\/www.couchbase.com\/blog\/es\/how-nosql-powers-personalized-experiences\/","og_site_name":"The Couchbase Blog","article_published_time":"2023-12-06T22:40:08+00:00","article_modified_time":"2024-03-04T21:08:04+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/12\/blog-template-4.png","type":"image\/png"}],"author":"Matt Spillar - Product Marketing Manager","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Matt Spillar - Product Marketing Manager","Est. reading time":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/#article","isPartOf":{"@id":"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/"},"author":{"name":"Matt Spillar - Product Marketing Manager","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/5c394a35b3e05ae8bfed97c6067d9bba"},"headline":"How NoSQL Powers Personalized Experiences for Customers","datePublished":"2023-12-06T22:40:08+00:00","dateModified":"2024-03-04T21:08:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/"},"wordCount":740,"commentCount":0,"publisher":{"@id":"https:\/\/www.couchbase.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2023\/12\/blog-template-4.png","keywords":["comcast","dominos","marriott","NoSQL Database","personalized","profile store"],"articleSection":["Customers","Solutions"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/","url":"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/","name":"How NoSQL Powers Personalized Experiences for Customers - The Couchbase Blog","isPartOf":{"@id":"https:\/\/www.couchbase.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/#primaryimage"},"image":{"@id":"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2023\/12\/blog-template-4.png","datePublished":"2023-12-06T22:40:08+00:00","dateModified":"2024-03-04T21:08:04+00:00","description":"Couchbase permite acceder a los perfiles de los usuarios y actualizarlos pr\u00e1cticamente en tiempo real, lo que fomenta la fidelidad a la marca y mejora la participaci\u00f3n de los visitantes.","breadcrumb":{"@id":"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/#primaryimage","url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2023\/12\/blog-template-4.png","contentUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2023\/12\/blog-template-4.png","width":1200,"height":628},{"@type":"BreadcrumbList","@id":"https:\/\/www.couchbase.com\/blog\/how-nosql-powers-personalized-experiences\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.couchbase.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How NoSQL Powers Personalized Experiences for Customers"}]},{"@type":"WebSite","@id":"https:\/\/www.couchbase.com\/blog\/#website","url":"https:\/\/www.couchbase.com\/blog\/","name":"El blog de Couchbase","description":"Couchbase, la base de datos NoSQL","publisher":{"@id":"https:\/\/www.couchbase.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.couchbase.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/www.couchbase.com\/blog\/#organization","name":"El blog de Couchbase","url":"https:\/\/www.couchbase.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/04\/admin-logo.png","contentUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/2023\/04\/admin-logo.png","width":218,"height":34,"caption":"The Couchbase Blog"},"image":{"@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/5c394a35b3e05ae8bfed97c6067d9bba","name":"Matt Spillar - Director de Marketing de Producto","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/image\/4d9358856e9c30098d539064605a287e","url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/12\/image_2022-12-05_121120547.png","contentUrl":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/12\/image_2022-12-05_121120547.png","caption":"Matt Spillar - Product Marketing Manager"},"url":"https:\/\/www.couchbase.com\/blog\/es\/author\/mattspillar\/"}]}},"authors":[{"term_id":9757,"user_id":83995,"is_guest":0,"slug":"mattspillar","display_name":"Matt Spillar - Product Marketing Manager","avatar_url":{"url":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/12\/image_2022-12-05_121120547.png","url2x":"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/12\/image_2022-12-05_121120547.png"},"author_category":"","last_name":"Spillar","first_name":"Matt","job_title":"","user_url":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/posts\/15127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/users\/83995"}],"replies":[{"embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/comments?post=15127"}],"version-history":[{"count":0,"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/posts\/15127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/media\/15135"}],"wp:attachment":[{"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/media?parent=15127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/categories?post=15127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/tags?post=15127"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.couchbase.com\/blog\/es\/wp-json\/wp\/v2\/ppma_author?post=15127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}