{"id":12664,"date":"2022-01-05T12:52:52","date_gmt":"2022-01-05T20:52:52","guid":{"rendered":"https:\/\/www.couchbase.com\/blog\/?p=12664"},"modified":"2025-06-13T18:43:04","modified_gmt":"2025-06-14T01:43:04","slug":"investing-in-mobile-to-meet-consumer-holiday-shopping-demands","status":"publish","type":"post","link":"https:\/\/www.couchbase.com\/blog\/es\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/","title":{"rendered":"Invertir en m\u00f3viles para satisfacer las demandas de los consumidores en las compras navide\u00f1as"},"content":{"rendered":"<p><span style=\"font-weight: 400\">El auge de las compras en l\u00ednea a trav\u00e9s del m\u00f3vil no tiene precedentes. Seg\u00fan el informe 2021 Consumer Spending de BigCommerce y PayPal <\/span><a href=\"https:\/\/investors.bigcommerce.com\/news-releases\/news-release-details\/new-report-bigcommerce-and-paypal-sheds-light-consumer-spending\"><span style=\"font-weight: 400\">Informe<\/span><\/a><span style=\"font-weight: 400\">dos tercios de los consumidores realizaron al menos una compra en l\u00ednea con sus dispositivos m\u00f3viles cada mes. Esto ha supuesto un reto para las empresas que han tardado en modernizarse, especialmente durante las vacaciones, cuando se produce un enorme aumento de las compras. Los consumidores de hoy en d\u00eda esperan experiencias altamente personalizadas en todos los canales de interacci\u00f3n, y una experiencia m\u00f3vil fluida desempe\u00f1a un papel clave a la hora de satisfacer esas demandas para cultivar la fidelidad del cliente durante los periodos de compras intensas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">En el mercado global actual, las empresas l\u00edderes se est\u00e1n dando cuenta de la importancia de complementar las bases de datos NoSQL en la nube con tecnolog\u00edas de bases de datos m\u00f3viles integradas. Esto les permite ofrecer experiencias de cliente \u00fanicas, pero sincronizadas, que abarcan dispositivos presenciales, web y m\u00f3viles a escala. Proporcionar capacidades m\u00f3viles atractivas puede generar nuevas oportunidades de ingresos, y las organizaciones que no cumplan en este frente se arriesgan a quedar por detr\u00e1s de la competencia y perder el ROI de las vacaciones.\u00a0<\/span><\/p>\n<p><b>El impacto del m\u00f3vil en la fidelizaci\u00f3n de los clientes\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">Ahora m\u00e1s que nunca, las organizaciones de todos los sectores entienden que adoptar una estrategia m\u00f3vil no puede ser una ocurrencia tard\u00eda, sino que debe formar parte integral de la estrategia central para la captaci\u00f3n global de clientes. Tomemos el ejemplo de la banca. A <\/span><a href=\"https:\/\/www.forrester.com\/blogs\/the-good-the-bad-the-ugly-of-us-mobile-banking-experiences-in-2019\/\"><span style=\"font-weight: 400\">informe<\/span><\/a><span style=\"font-weight: 400\"> de Forrester Research revel\u00f3 que un n\u00famero creciente de consumidores se sienten frustrados porque las aplicaciones bancarias carecen de las mismas funcionalidades que ofrecen los sitios web (por ejemplo, funciones de presupuesto y ahorro).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">A la hora de gestionar sus finanzas, especialmente durante los periodos de mayor gasto, los usuarios esperan que la banca m\u00f3vil sea fluida y que los servicios ofrecidos sean iguales a los de las tiendas o la web. Sin embargo, muchos clientes se quejan de los obst\u00e1culos a los que se enfrentan a la hora de aprovechar las aplicaciones para hacer cosas como recibir asesoramiento financiero adaptado a sus circunstancias financieras particulares. Estas dificultades han dado lugar a que los usuarios opten cada vez m\u00e1s por bancos digitales que no se vean obstaculizados por una tecnolog\u00eda obsoleta y que, en cambio, est\u00e9n dise\u00f1ados para hacer que las experiencias digitales sean sencillas y agradables para los usuarios a escala.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Del mismo modo, en el comercio minorista, los clientes se sienten frustrados con las experiencias m\u00f3viles. A menudo se les pide innecesariamente que rellenen largos formularios de registro o que creen cuentas por las que es dif\u00edcil navegar en dispositivos m\u00f3viles. Los minoristas que tardan en innovar digitalmente crean involuntariamente una experiencia inferior para sus clientes, por ejemplo ofreciendo opciones de pago limitadas y exigiendo a los usuarios que faciliten informaci\u00f3n que han compartido en repetidas ocasiones.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para fidelizar a sus clientes durante las Navidades y m\u00e1s all\u00e1, las organizaciones deben aumentar sus estrategias de nube teniendo en cuenta las capacidades m\u00f3viles y de vanguardia. As\u00ed lo demuestra un estudio de PwC <\/span><a href=\"https:\/\/www.pwc.com\/us\/en\/services\/consulting\/library\/consumer-intelligence-series\/future-of-customer-experience.html\"><span style=\"font-weight: 400\">informe<\/span><\/a><span style=\"font-weight: 400\">seg\u00fan el cual casi tres de cada cinco consumidores no volver\u00e1n a las aplicaciones despu\u00e9s de varias malas experiencias de compra, y el 17 % evitar\u00e1 las aplicaciones despu\u00e9s de una sola mala experiencia. Si no se da prioridad al m\u00f3vil como parte de la experiencia del cliente, las empresas corren el riesgo de perder hasta una quinta parte de sus clientes.<\/span><\/p>\n<p><b>La creciente necesidad de una base de datos m\u00f3vil que se extienda hasta el borde<\/b><\/p>\n<p><span style=\"font-weight: 400\">Todo esto pone de manifiesto que las empresas necesitan mejorar su enfoque de los datos para garantizar que la experiencia m\u00f3vil se corresponda con la experiencia web. Con la tecnolog\u00eda adecuada, las organizaciones pueden capacitar a los desarrolladores no solo para cumplir este requisito cr\u00edtico, sino tambi\u00e9n para crear aplicaciones m\u00f3viles nuevas y din\u00e1micas que proporcionen a las organizaciones una ventaja competitiva durante los periodos de grandes compras.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Adoptar una plataforma de datos NoSQL edge-ready, que incluya una base de datos m\u00f3vil integrada con capacidades de sincronizaci\u00f3n incorporadas, permitir\u00e1 a las organizaciones almacenar, procesar, sincronizar y analizar datos directamente en el punto de interacci\u00f3n, impulsando aplicaciones modernas que sean siempre r\u00e1pidas y siempre fiables. Adem\u00e1s, la base de datos m\u00f3vil adecuada proporcionar\u00e1 capacidades offline-first para aplicaciones, lo que significa que los usuarios pueden mantener una experiencia de primera clase, incluso en lugares donde la conexi\u00f3n a Internet puede ser lenta, inestable o estar completamente ausente durante largos per\u00edodos. De este modo, se garantiza una experiencia del cliente fluida y positiva en todos los puntos de contacto posibles.\u00a0<\/span><\/p>\n<p><b>Las experiencias m\u00f3viles han llegado para quedarse\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400\">El uso del m\u00f3vil no har\u00e1 m\u00e1s que crecer. Y con cada vez m\u00e1s consumidores que interact\u00faan con las marcas a trav\u00e9s de aplicaciones m\u00f3viles, las organizaciones que no inviertan en sus estrategias m\u00f3viles perder\u00e1n terreno frente a la competencia. Por eso, a partir de 2022, las empresas modernas deben adoptar tecnolog\u00edas que permitan a los desarrolladores crear aplicaciones m\u00f3viles innovadoras, escalables, siempre disponibles y f\u00e1ciles de usar. <\/span><\/p>\n<p><a href=\"https:\/\/www.couchbase.com\/blog\/es\/solutions\/nosql-for-retail-and-ecommerce\/\">Descubra c\u00f3mo crear aplicaciones de comercio electr\u00f3nico y minorista de alto rendimiento que se adapten a la demanda con Couchbase.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The boom in online mobile shopping is unprecedented. According to BigCommerce and PayPal\u2019s 2021 Consumer Spending Report, two-thirds of consumers made at least one online purchase with their mobile devices each month. This has posed a challenge to companies that [&hellip;]<\/p>","protected":false},"author":68550,"featured_media":12665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1814,1810,7666],"tags":[1245,9454,1725],"ppma_author":[8920],"class_list":["post-12664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-application-design","category-couchbase-mobile","category-edge-computing","tag-cloud","tag-cloud-database","tag-nosql-database"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Investing in Mobile to Meet Consumer Holiday Shopping Demands - The Couchbase Blog<\/title>\n<meta name=\"description\" content=\"Learn how you can architect high-performance retail and e-commerce applications that scale with demand, with Couchbase.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.couchbase.com\/blog\/es\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Investing in Mobile to Meet Consumer Holiday Shopping Demands\" \/>\n<meta property=\"og:description\" content=\"Learn how you can architect high-performance retail and e-commerce applications that scale with demand, with Couchbase.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.couchbase.com\/blog\/es\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/\" \/>\n<meta property=\"og:site_name\" content=\"The Couchbase Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-05T20:52:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-14T01:43:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/01\/shutterstock_1797026734-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Gamble, Director of Product &amp; Solutions Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Gamble, Director of Product &amp; Solutions Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/\"},\"author\":{\"name\":\"Mark Gamble, Director of Product &amp; Solutions Marketing\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/#\/schema\/person\/5bb6fb9735a5dd617150df16cda64053\"},\"headline\":\"Investing in Mobile to Meet Consumer Holiday Shopping Demands\",\"datePublished\":\"2022-01-05T20:52:52+00:00\",\"dateModified\":\"2025-06-14T01:43:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/\"},\"wordCount\":717,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.couchbase.com\/blog\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.couchbase.com\/blog\/wp-content\/uploads\/sites\/1\/2022\/01\/shutterstock_1797026734-scaled.jpg\",\"keywords\":[\"cloud\",\"cloud database\",\"NoSQL Database\"],\"articleSection\":[\"Application Design\",\"Couchbase Mobile\",\"Edge computing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.couchbase.com\/blog\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.couchbase.com\/blog\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/\",\"url\":\"https:\/\/www.couchbase.com\/blog\/investing-in-mobile-to-meet-consumer-holiday-shopping-demands\/\",\"name\":\"Investing in Mobile to Meet Consumer Holiday Shopping Demands - 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